See how you can turn your OTT streams into steady suppliers of profit. Watch the webcast and demo.
AWS Elemental MediaTailor delivers personalized ad content at scale in a seamless over-the-top (OTT) TV experience to concurrent viewers across a range of multiscreen devices.
Consider the Problem:
Online advertising can best be monetized if it’s personalized, and for content owners, broadcasters, and online video platforms (OVPs) streaming premium video content, the call to act is imperative:
- 1.6 billion people watch video on connected devices today – a number projected to grow by 55% per year
- Targeted ads engage your customers with relevant content and generate more revenue for you
- To capitalize on this opportunity you need a reliable and scalable way to insert targeted ads into video content
Understand the Solution:
Implement server-side ad insertion in the cloud to maintain consistent and high-quality video service. Here’s what AWS Elemental MediaTailor does for you:
- Serves video with targeted ads to end users while maintaining broadcast quality-of-service at scale for live multiscreen video applications
- Matches the quality and format of ads to that of the primary video content with managed and on-the-fly transcoding
- Improves the accuracy of ad tracking for multiscreen viewing by implementing standards-based, client-side reporting that avoids errors common with delivery-based tracking
- Unifies device-agnostic ad stitching and client-based reporting in a single solution that simplifies the ability to personalize ad serving for different users and devices and helps circumvent ad blockers
Watch the webcast