InsysGO OTT Video Platform

Cloud-based, on-premises, and hybrid solution to power differentiated OTT video services

InsysGO OTT Video Platform

Media customers want to rapidly launch full-featured, branded OTT services without the time, complexity, or risk of building a solution on their own.

API integration of InsysGO with AWS Elemental Media Services and on-premises AWS Elemental video processing solutions enables OTT service providers to efficiently organize and transform their live channels and content libraries through an operator-friendly interface, and deliver them to viewers as rich, branded experiences across a broad array of devices.

AWS Media Services make it fast and easy to transport, prepare, process, and deliver broadcast and over-the-top video. These pay-as-you-go services and appliance products offer the video infrastructure you need to deliver great viewing experiences on multiple screens. With AWS Media Services, you can innovate, test, and deploy video services without spending a lot of time or money to procure and integrate technology. Services scale as needed, maintaining consistent, high-quality content delivery as you add outputs or grow your audience. Reliability is built-in, with automated monitoring and repair available across geographies, so you can trust your infrastructure for even the highest-profile content. Interoperability with other AWS services and third-party applications provides a complete set of tools for live and on-demand video workflows. 

InsysGO is a comprehensive and fully customizable OTT platform that allows media enterprises to easily manage, monetize, distribute, and promote video content through unique, full-featured websites and apps. In addition to feature-rich, tailored, front-end user experiences for presenting media to viewers, InsysGO provides operators with a robust back-end system for content management, administration, and analytics. InsysGO also offers a white-label solution that enables customers who require fewer customization options to quickly launch new OTT services in as little as seven days.

InsysGO can be deployed on-premises, on AWS, or using a hybrid architecture. InsysGO includes API integration with cloud-based AWS Elemental Media Services and on-premises AWS Elemental solutions. Insys Video Technologies deployments can also be migrated from on-premises systems to the cloud at any time, supporting customers’ evolving technical and financial models.

Cloud-based live video workflows using InsysGO leverage real-time encoding using AWS Elemental MediaLive and just-in-time packaging, origination, and encryption using AWS Elemental MediaPackage to securely process and deliver linear channels and event-based content.

InsysGO cloud workflow

On-premises live workflows provide similar functionality by combining InsysGO with AWS Elemental Live encoders and the AWS Elemental Delta video delivery platform. API integration supports live-to-VOD processing and time-shifted TV functionality, letting operators offer advanced viewing features such as catch-up TV, nPVR, pause/resume across devices, intelligent content recommendations, and restart of programs already in progress.

InsysGO on-premises workflow

File-based InsysGO video workflows incorporate video transcoding using AWS Elemental MediaConvert in the cloud or AWS Elemental Server transcoders on-premises to convert content libraries and create on-demand assets for delivery under multiple monetization models, including transactional VOD (TVOD), subscription VOD (SVOD), and ad-supported VOD (AVOD).

Leveraging over a decade of experience in user experience (UX) design for the optimal presentation and discovery of media content, Insys Video Technologies solutions let service providers to deliver this content within rich, distinctive viewer experiences with features including branded players, electronic program guides, search, and recommendations.

API integration with Amazon Rekognition Video, a deep learning powered video analysis service, enables optional, automated identification of celebrities and viewer-sensitive content in catch-up TV programming. Viewers can find clips featuring a particular celebrity or jump to the point within a show where that person appears, while nudity and violence can be flagged and blurred.

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  • Challenges
  • Quickly launch competitively differentiated OTT video services
  • Process and manage expanding volumes of content with fast turnaround
  • Adapt quickly to shifting device preferences and viewing habits
  • Solutions
  • Flexible, modular platform for managing, monetizing, and distributing content
  • Efficient, high-quality processing of live and on-demand video for OTT delivery
  • Customizable, feature-rich user experiences for presenting content to viewers
  • Benefits
  • Proven, customizable platform reduces time-to-market and implementation risk
  • Elastic scalability seamlessly supports subscriber, content, and target device growth
  • Extensible foundation lets customers easily incorporate new features and business models
API integration with AWS Elemental Media Services complements our rich, viewer-facing interfaces and comprehensive content management functionality with elastically scalable video processing and packaging. Krzysztof Bartkowski, CEO, Insys Video Technologies