Terra Taps Elemental to Stream Pan-American Games

Terra Taps Elemental to Stream Pan-American Games

Elemental Live powers multi-screen coverage of Latin America’s largest sporting event

Portland Oregon and Sao Paulo, Brazil – October 24, 2011 – Elemental Technologies, the leading provider of video processing solutions that enable multi-screen content delivery and Terra, the largest provider of Internet services in Latin America, today announced that Terra is using Elemental™ Live to create high quality video streams of the 2011 Pan American games for a worldwide viewing audience. The XVI Pan American Games take place in Guadalajara, Mexico October 14-30.

Elemental Live is a video processing system that provides content producers and distributors with video and audio encoding for live streaming to new media platforms. After a comprehensive competitive evaluation, Terra selected Elemental Live to support its plans for delivering high-quality adaptive bit rate video streams of the multi-sport games to a variety of IP devices.

“In comparative testing, Elemental Live was the clear leader, offering a lower cost per stream with higher quality encoding than competing solutions,” said Werner Michels, engineering director of Terra. “With Elemental Live, we’re able to create more streams per source in a smaller and more reliable footprint, allowing us to extend our reach to more devices and to a larger audience than ever before.”

To deliver online and connected device coverage of the games, Terra directs incoming HD and SD fiber optics and satellite feeds into Elemental Live for video processing. The density available with Elemental Live allows Terra to output six HD and 12 SD adaptive bit rate streams simultaneously for streaming to web and tablet devices as well as smartphones.

In addition, Elemental Live lets Terra perform video overlay to enable on-the-fly image insertion into outgoing video streams. Using the functionality, Terra can embed branding and other supplementary images into video targeted to web and mobile platforms in real-time.

“Elemental is excited to partner with Terra Networks to create this solution for streaming high quality video to consumers in Latin America,” said Keith Wymbs, VP of marketing at Elemental. “Terra is committed to providing viewers of the Pan American games premium content across a wide range of platforms and we are pleased to play a critical role in achieving this goal.”

About Elemental

Elemental Technologies is the leading provider of video processing solutions that enable multi-screen content delivery. The company’s award-winning products help content programmers, service providers and broadcasters bring video to any screen, at any time – all at once. Seven of the top ten media companies in the United States, including CBS, Comcast and Disney rely on unmatched solutions from Elemental. Founded in 2006, Elemental is headquartered in Portland, Oregon. To learn more, visit www.elementaltechnologies.com and follow us on Twitter @elementaltech.

About Terra

Headquartered in Brazil, Terra is a leading global online media company that reaches 81 million monthly visitors with entertainment, sports, and news content across multiple platforms. The network maintains a strong presence in the United States as well as 17 countries across Latin America. Over its 11-year history, Terra’s internationally renowned products, including Sonora and Terra TV, have revolutionized the way consumers find and enjoy digital content.

Press Contact

Lisa Epstein
Elemental Technologies