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Registrations and Sponsorships Open for 4K 4Charity Fun Run at IBC 2017

Registrations and Sponsorships Open for 4K 4Charity Fun Run at IBC 2017

Fun run and walk devotes proceeds to nonprofit organizations supporting increased diversity and inclusion

Portland, Ore. – July 12, 2017 – AWS Elemental, an Amazon Web Services company, today announced the next 4K 4Charity Fun Run, to take place Saturday, September 16 in Amsterdam as part of the IBC 2017 Conference and Exhibition. Participant registration and sponsorship opportunities are now available at All proceeds from 4K 4Charity Fun Run Series events benefit nonprofit organizations that support increased diversity and inclusion initiatives.

“We’re pleased to support the 4K 4Charity Fun Run and honored to help our industry community build awareness and raise funds for the vital cause of diversity and inclusion,” said Mike Crimp, chief executive officer, IBC. “The fun run has established itself as an IBC tradition and a can’t-miss opportunity for individuals and companies to celebrate our industry, enjoy the beauty of Amsterdam and share their good fortune with worthy nonprofit beneficiaries.”

Since the inaugural 4K 4Charity Fun Run event took place at IBC in 2014, the series has raised more than $450,000 USD in gross proceeds for nonprofit organizations and attracted nearly 4,000 participants. With the endorsement of IBC, the September event will raise funds for global nonprofit partner Heifer International, which links communities and helps bring sustainable agriculture and commerce to areas with a long history of poverty, and local nonprofit Stichting NewTechKids, an Amsterdam-based foundation dedicated to developing computer science education for primary school children ages four through 12.

“IBC is where the 4K 4Charity Fun Run Series began and each year, the people and companies who participate make this event an incredibly fun and rewarding experience for all,” said Laura Barber of AWS Elemental and co-founder of the series. “As our industry recognizes the need—and seizes the opportunity—to expand its support for diversity and inclusion initiatives, we’re grateful for the generosity of IBC, our participants and sponsors who come together to support the important work of Heifer International and Stichting NewTechKids.”

Sponsors for the 4K 4Charity Fun Run at IBC 2017 include Aspera, an IBM company, AWS Elemental, ABOX42, Dolby Laboratories, Verimatrix, Brightcove, Conviva, Irdeto, Vizrt, ChyronHego, SVG Europe, association partner IBC, and media partners New Bay Media and Rapid TV News. The deadline for sponsorship commitments is Tuesday, August 1. Inquiries may be directed to Kate Incerto at

The 4km (2.49 mile) running and walking event begins at 7:30 am and winds through Amsterdam’s historic Amstelpark. After completing the course, participants can celebrate over light snacks and beverages. For more information, please visit

About AWS Elemental

AWS Elemental, an Amazon Web Services company, combines deep video expertise with the power of the AWS cloud. Solutions from AWS Elemental allow broadcast TV and multiscreen video to be customized, originated and monetized at global scale. Flexible, software-based video processing and delivery gives global media franchises, pay TV operators, content programmers, broadcasters, government agencies and enterprise customers the ability to deliver highly differentiated viewing experiences and the freedom to focus on what matters: transforming ideas into compelling content that captivates viewers. Learn more at

Press Contact

Leila Hrycyszyn
AWS Elemental
+44 7469 707 355