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Globo Standardizes on Elemental for Multi-Platform Video Delivery

Globo Standardizes on Elemental for Multi-Platform Video Delivery

Chosen as core video-on-demand and live processing engine for popular Globo Play OTT service

Portland, Ore. – April 11, 2016 – Elemental Technologies, the leader in software-defined video solutions, today announced that Globo, a leading commercial broadcaster in Brazil, is using Elemental video processing as the core video-on-demand (VOD) and live processing engine for Globo Play over-the-top TV (OTT) service.

“As Brazil’s leading broadcaster, video quality is critical to everything we do. For more than four years, Elemental software-based solutions have helped us meet exacting standards,” said Marcelo Souza, director, digital media technology for TV Globo. “Our new Globo Play service is a hit with viewers and is the type of success we want to repeat many times. To achieve this, we need a high-quality, scalable video infrastructure that adapts quickly. So we turned to Elemental.”

Within a fully virtualized environment, Globo can elastically scale instances of Elemental Server file-based video processing using Elemental Conductor video management. This includes the ability to transcode MXF files and to support real-time live-to-VOD workflows. Elemental provides Globo advanced quality management controls through a single, seamless user interface. Along with virtualized Elemental Conductor and Elemental Server systems, standalone Elemental Live systems provide linear content to the multi-platform servers and the content delivery network (CDN) for delivery to consumers. Elemental video architecture enables Globo Play to add immersive functionality like second screen synchronization and personalized services to its offerings.

“We are excited to take our work with Globo to the next level and to support the high level of quality and innovation that have become the hallmark of this media leader,” said Dan Marshall, senior vice president of worldwide sales for Elemental. “Elemental’s ability to scale and to virtualize helps Globo accelerate its technology innovation and delight their viewers.”

Elemental to Demonstrate Software-Defined Video Advancements at NAB 2016

At the 2016 NAB Show, Elemental will showcase its full suite of products in both on-premises and cloud-based deployments, including new video ingest, processing and delivery capabilities. Highlights include high dynamic range, virtual reality and 8K UHD video encoding; live broadcasting from the cloud, server-side ad insertion, unified headend support and multiscreen monetization. Elemental will also demonstrate SDI over IP and live channel playout with dynamic content control and motion graphic overlay functionality. See Elemental at NAB in booth SU2724 and in AWS booth SL9016. To schedule a meeting with Elemental during the show or register for complimentary access to the exhibition, visit our NAB events page.

About Globo

Globo is the largest commercial television network in Latin America. It produces around 3000 hours of entertainment and 3000 hours of journalism each year in Brazil, and reaches 99.5% of the country’s population: more than 183 million Brazilians. The network has been responsible for the 20 most-watched television programs ever broadcast in Brazil, and has won 14 international Emmy awards.

About Elemental

Elemental Technologies, an Amazon Web Services (AWS) company, empowers media companies to deliver premium video experiences to consumers. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute and monetize video over the internet. As the leader in software-defined video solutions, Elemental powers video infrastructure for more than 850 top-tier media franchises worldwide and helps pay TV operators, content programmers, broadcasters and enterprise customers bring video content to any screen, anytime – all at once. Elemental solutions are deeply integrated with AWS services, giving video providers the ability to quickly, easily and economically scale workflows on-premises or in the cloud. To learn more, visit and follow @elementaltech on Twitter.

Press Contact

Laura Barber
Elemental Technologies
(503) 703-3638