Elemental Wins Mario Award from TV Technology Magazine

Elemental Wins Mario Award from TV Technology Magazine

Elemental™ Live selected as one of the top ten most innovative products at NAB 2010

Portland, Ore. – April 19, 2010 – Elemental Technologies, the leading provider of massively parallel video processing solutions, today announced that Elemental Live is a recipient of the 18th Annual Mario Award given by TV Technology magazine. NAB marked the unveiling of Elemental Live, a GPU-accelerated, enterprise-class video processing system that provides content distributors with video and audio encoding for live streaming to new media platforms. Elemental Live represents a significant leap forward in high-density video encoding for live events, delivering four times the performance of competitive CPU-only solutions at half the price.

Organized in 1993, the Mario Awards were established to recognize manufacturers whose products represent significant technical breakthroughs—many of these products have gone on to significantly impact the future of video technology. The awards are named after Mario Orazio, a pseudonym for a nameless engineer and a renowned technology columnist for TV Technology who pens the industry’s most widely read column, “The Masked Engineer.” The awards are given out annually at the NAB convention to companies that demonstrate forward-thinking and technical excellence in their products.

“We are thrilled that Elemental Live was singled out from the thousands of products showcased at NAB this year,” said Sam Blackman, CEO and chairman of Elemental Technologies. “We’ve put significant development effort into Elemental Live to create an exceptional live video streaming solution, so from one engineer to another, this is truly an honor.”

“Mario scours the NAB show floor for the 10 most innovative products that represent the pinnacle of technical achievement. We are proud to present these awards on behalf of the ‘Masked Engineer,’” said TV Technology Editor Tom Butts.

TV Technology (www.tvtechnology.com) is the industry’s leading magazine for technology news and reviews and is celebrating its 27th year covering the television industry. The magazine is published by NewBay Media LLC, the world’s largest publisher of audio and video publications.

About Elemental
Elemental Technologies is the leading provider of massively parallel video processing solutions for enterprise video customers. Elemental's products use off-the-shelf, programmable graphics processing units (GPUs) for compute-intensive video processing tasks. Founded in 2006, Elemental is headquartered in Portland, Oregon. To learn more about Elemental, visit www.elementaltechnologies.com.

Press Contact

Lisa Epstein
Elemental Technologies
lisae@elementaltechnologies.com
(503) 953-4743

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