Elemental Transforms Video Processing for German Public Broadcaster NDR
Solutions from Elemental enable live linear encoding while reducing video distribution costs
Portland, Ore. – July 29, 2013 – Elemental Technologies, the leading supplier of video solutions for multiscreen content delivery, today announced that German public broadcaster Norddeutscher Rundfunk (NDR) has deployed Elemental® Live video processing systems to perform 24/7 encoding of live content. Elemental systems allow NDR to create video streams of program broadcasts, news and special events for publicly and freely accessible web portals and mobile apps. The deployment is supported by Elemental partner LOGIC Media Solutions in Germany.
NDR selected Elemental systems to advance its multiscreen initiatives, citing powerful video processing, encoding density and high-quality video output as key advantages. In the NDR workflow, each Elemental Live system supports four HD-SDI inputs simultaneously. Eleven streams are encoded from each input for distribution directly to the Akamai content delivery network (CDN). This architecture allows NDR to ramp up its live streaming in a reduced footprint while scaling back on its use of an external service provider in favor of an internal transcoding and transmission workflow.
“NDR has taken a pioneering approach to video processing, streaming and delivery by bringing encoding in-house to lower distribution costs,” said John Nemeth, Elemental VP sales, EMEA. “We are pleased to partner with Logic Media to offer NDR a solution that reduces costs, saves power and improves video quality as well as strong local support.”
Elemental Technologies is the leading supplier of video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of graphics processors to power adaptive video streaming over IP networks. Providing unmatched solutions for more than 300 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, film studios and sports broadcasters bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, Hong Kong, Singapore and Brazil. To learn more, please visit http://www.elementaltechnologies.com and follow @elementaltech on Twitter.
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