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Elemental Technologies Expands Executive Team, Appoints Lyman Potts Chief Operating Officer

Elemental Technologies Expands Executive Team, Appoints Lyman Potts Chief Operating Officer

Portland, Ore. – November 29, 2010 – Elemental Technologies, the leading provider of massively parallel video processing solutions, today announced the appointment of Lyman Potts to the role of Chief Operating Officer. With extensive management experience spanning nearly three decades, Potts brings valuable leadership to Elemental’s executive team during a period of rapid growth. As COO, Potts will lead operations and direct the company’s finance and administrative functions.

“Lyman joins Elemental with a wealth of operational and financial management experience at both early-stage and mid-sized companies,” said Sam Blackman, Elemental’s CEO and co-founder. “We are thrilled to have a steady hand at the operational helm as we continue to expand our product line and broaden our customer base.”

Prior to joining Elemental, Potts acted as COO and CFO for Fios, Inc. During his seven-year tenure, he raised $19 million in venture capital, supported business development and propelled the company from $0 to $60 million in revenue. Beyond operations and finance management, he was responsible for all aspects of strategic planning, product development and customer service. Prior to his work at Fios, Potts held successive executive positions at LaCie, Ltd. U.S., acting first as CFO and then CEO of the division while directing operations worldwide.

“Elemental is experiencing accelerated growth with the success of its existing video processing solutions and its planned expansion into cloud-based video processing,” said Potts. “It is a tremendous pleasure to join Sam and the Elemental team, and I am excited and eager to help further the company’s success.”

Potts earned a bachelor’s degree in business administration from Humboldt University in California and received his Certified Public Accountant license in the state of Oregon. In addition to his profound professional accomplishments, Potts is an avid sailor and world traveler, having recently returned from a three-year voyage on his 43-foot sailboat, the Sans Clés.

About Elemental

Elemental Technologies is the leading provider of massively parallel video processing solutions for broadcast and online video customers. Elemental's products use off-the-shelf, programmable graphics processing units (GPUs) for compute-intensive video processing and conversion tasks. The product line is ideal for digital media workflows that require video encoding for Internet and mobile delivery, faster-than-real-time transcoding, or support for adaptive bit rate distribution. Elemental helps content owners and distributors deliver any video to any screen, at any time – all at once…it’s Media Multiplied™. Founded in 2006, Elemental is headquartered in Portland, Oregon. To learn more about Elemental, visit

Press Contact

Lisa Epstein
Elemental Technologies
(503) 953-4743