Elemental Streams Live Broadcast Quality 3D Video Over the Internet at IBC
Elemental Live Produces World’s First True High Definition 3D Experience for Microsoft Live Smooth Streaming
Portland, Ore. and Amsterdam, The Netherlands — September 10, 2010 — Elemental Technologies, the leading provider of massively parallel video processing solutions, will show the world’s first live streaming 3D video in 1080p at the International Broadcasting Convention (IBC) Sept.10-14. Elemental will collaborate with Microsoft, Level 3 and TVN Group to deliver 3D content live over the Internet using Microsoft Internet Information Services (IIS) Smooth Streaming in Elemental stand 13.C25 and at the Microsoft Corp. venue in the Topaz Lounge.
“Microsoft is committed to delivering the richest, highest-definition video experiences on the Web,” said David Sayed, senior product manager for Silverlight at Microsoft. “Elemental’s support for IIS Smooth Streaming brings the required encoding power needed for live, broadcast quality 3D adaptive video delivery over the Internet, enabling a seamless viewing experience for consumers with Microsoft Silverlight-based media players and other devices enabled by IIS Media Services 4.0.”
The demonstration features a real-world, end-to-end 3D workflow:
- A live 3D TV signal originates from a TVN Group television studio in Hamburg, Germany
- ElementalTM Live performs high-density, multi-bit rate video encoding using the IIS Smooth Streaming architecture
- Level 3 Communications provides content delivery via its global communications network to Amsterdam
- On the show floor, attendees see live streaming 3D video content on a PC-based Silverlight player powered by an NVIDIA 3D active shutter display
The massively parallel design of Elemental Live allows a single system to perform the heavy-duty encoding required for HTTP streaming of live 1920 x 1080 3D content. In the demonstration, a single system directly accepts an incoming 3D signal and performs simultaneous encoding of five output streams for multi-screen delivery. The content is formatted for IIS Smooth Streaming, an adaptive bit rate protocol that enables the audience to experience a compelling, uninterrupted online viewing experience. With IIS Smooth Streaming and Elemental, viewers can enjoy live concerts, movies or popular sporting events in 3D through Silverlight clients on a variety of devices.
“IIS Smooth Streaming provides a better way to make full HD 3D on the web a reality,” says Keith Wymbs, VP of marketing at Elemental Technologies. “For end users, the quality of the Elemental Live output, combined with the reliability and options available with IIS Smooth Streaming, bring a dramatically improved video viewing experience.”
In addition to the joint demonstration with Microsoft, Level 3 and TVN Group at IBC, Elemental Live is integrated within the 3D workflow in NVIDIA stand 7.J38 and a multi-screen workflow in HP stand 3.C10. Elemental’s multi-screen transcoding product line is featured in Elemental’s stand 13.C25.
Elemental Technologies is the leading provider of massively parallel video processing solutions for broadcast and online video customers. Elemental's products use off-the-shelf, programmable graphics processing units (GPUs) for compute-intensive video processing and conversion tasks. The product line is ideal for digital media workflows that require video encoding for Internet and mobile delivery, faster-than-real-time transcoding, or support for adaptive bit rate distribution. Elemental helps content owners and distributors deliver any video to any screen, at any time – all at once…it’s Media Multiplied™. Founded in 2006, Elemental is headquartered in Portland, Oregon. To learn more about Elemental, visit www.elementaltechnologies.com.