Elemental Names Andy Beach Vice President of Marketing

Elemental Names Andy Beach Vice President Of Marketing

Video Compression Expert and Noted Author to Oversee Marketing for Breakthrough Massively-Parallel Video Processing Solutions

Portland, Ore. August 6, 2009 Elemental Technologies, the leading provider of massively parallel video processing solutions, today announced that the company has named Andy Beach Vice President of Marketing.

Beach is a widely recognized expert on digital video technologies with more than ten years of experience as a marketing executive, consultant and interactive agency head.

At Elemental, Beach will drive strategic product direction, marketing and product management for the company’s groundbreaking massively parallel video processing solutions, including Elemental™ Server, a video transcoding appliance for enterprise data centers, Elemental™ Accelerator, a tool for creative video professionals using Adobe® Premiere® Pro CS4, and Badaboom®, a consumer media converter.

“We are excited to add a gifted technical communicator like Andy to the Elemental team,” said Sam Blackman, CEO and chairman of Elemental Technologies.  “Elemental builds cutting-edge video software for a broad range of consumers, from major broadcast networks to videographers. Andy’s comprehensive understanding of the digital video landscape will help us better serve and engage our diverse customer base.”
“Elemental’s expertise in parallel processing and early adoption of off-the-shelf GPU hardware has empowered them to build the most exciting video processing products on the market today,” said Beach.  “I look forward to helping Elemental continue its rapid growth and innovative product development.”

Most recently, Beach served as the director of product marketing and support at Inlet® Technologies, where he oversaw the creation of Armada, an automated media processing solution encompassing analysis and transcoding.  Beach is also the author of Real World Video Compression, a book explaining complex compression technologies in plain English.  Beach holds a B.A. in film and video from the Savannah College of Art and Design.

About Elemental

Elemental Technologies is the leading provider of massively parallel processing solutions for video applications. Using off-the-shelf, programmable graphics processing units (GPUs) for compute-intensive video processing and conversion tasks, Elemental's products are ideally suited for a variety of video applications including Internet video processing, professional video editing and consumer media processing. Founded in 2006, Elemental is headquartered in Portland, Oregon. To learn more about Elemental, visit www.elementaltechnologies.com.

Press Contact
Lisa Epstein
Elemental Technologies
(503) 953-4743

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