Elemental Highlights Comprehensive Set of GPU-Accelerated Video Processing Solutions at NAB 2010

Elemental Highlights Comprehensive Set of GPU-Accelerated Video Processing Solutions at NAB 2010

Elemental to showcase industry-leading digital media product suite with a variety of partners on the show floor

Portland, Ore. April  12, 2010 Elemental Technologies, the leading provider of massively parallel video processing solutions, today announced its plans for the National Association of Broadcasters (NAB) annual conference and exhibition in Las Vegas, April 12-15.

In HP booth SL5220, Elemental™ Server will operate in a single HP 4RU chassis, featured within a larger content creation workflow. In Panasonic booth C3712, Elemental™ Accelerator will power GPU-accelerated video encoding of AVCHD content in conjunction with Adobe® Premiere® Pro CS5. The company will also showcase its complete suite of GPU-accelerated video processing solutions in booth SL4529, and will act as a featured partner in the Adobe and Microsoft booths on the show floor.

NAB will mark the unveiling of Elemental Live, a GPU-accelerated, enterprise-class video processing system that provides content distributors with video and audio encoding for live streaming to new media platforms. Announced last week, Elemental Live represents a significant leap forward in high-density video transcoding for live events, delivering four times the performance of competitive CPU-only solutions at half the price.

In the Elemental booth, a single Elemental Live system will power a four-screen live video streaming experience, delivering content to HDTV and web platforms as well as the iPhone and iPad. With complete support for adaptive bit rate protocols and the ability to create all the required streams for a live event in a single appliance, Elemental Live is a powerful and cost-effective solution for streaming live video content to virtually any device.

Elemental will also showcase Elemental Server, the company’s GPU-accelerated file-based video processing system for broadcasters, studios and online video platforms producing content for on-demand delivery. Introduced in November 2009, Elemental Server makes its NAB debut operating in a clustered environment to demonstrate a unique approach to node management, failover and redundancy.

A technical preview of Elemental Accelerator for Adobe® Creative Suite® 5 will be available in both the Elemental and Panasonic booths, working in conjunction with the new Mercury Playback Engine for GPU-accelerated effects and rendering in Adobe Premiere® Pro CS5.

About Elemental
Elemental Technologies is the leading provider of massively parallel video processing solutions for enterprise video customers. Elemental's products use off-the-shelf, programmable graphics processing units (GPUs) for compute-intensive video processing and conversion tasks. The product line is ideal for digital media workflows that require video encoding for Internet and mobile delivery, faster-than-real-time transcoding, or support for adaptive bit rate distribution. Elemental’s innovative solutions deliver unprecedented price/performance advantages to a variety of customers including broadcasters, online video platforms and content delivery networks. Founded in 2006, Elemental is headquartered in Portland, Oregon. To learn more about Elemental, visit www.elementaltechnologies.com.

Press Contact

Lisa Epstein
Elemental Technologies
(503) 953-4743

# # #