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Elemental Enhances Content Delivery for Indonesia’s First Commercial OTT Service

Elemental Enhances Content Delivery for Indonesia’s First Commercial OTT Service

Improved content, accessibility and viewing experience for subscribers of Orange TV Group’s Genflix service

Portland, Ore. – May 31, 2015 – Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, today announced that the Orange TV Group is using Elemental video processing to expand and enhance its Genflix over-the-top (OTT) content delivery service. Elemental solutions are enabling the Orange TV Group within PT Mega Media to expand its Genflix service availability on a variety of smart devices and to broaden content offers for subscribers across Indonesia.

Genflix, which launched in September 2013 as Indonesia’s first OTT service, will employ Elemental® Live and Elemental® Server to provide subscribers a smooth and uninterrupted viewing experience while watching Genflix’s six linear channels and premium video-on-demand offerings. The Genflix service can be accessed by customers using mobile apps for Google Android and Apple iOS-based phones. Content can now be repurposed more efficiently for both linear and video-on-demand (VOD) streams for all viewing platforms with guaranteed content security. Elemental video processing software will provide a vital component within the PT Mega Media video infrastructure as the media enterprise works to grow its subscription base to 500,000 customers and aims to become one of the leading pay TV operators in Indonesia.

“OTT does not have a single standardized delivery technology, digital rights management, or standardized consumption devices compared with direct-to-home broadcast services. Genflix needs flexibility to serve this complex market,” said Bobby Sidharta, Chief Technology Officer of Orange TV. “Elemental has the right technology to meet these needs while taking our future growth plans into account. It has also proven easy to integrate and easy to operate.”

In the Genflix workflow, Elemental Live encoders stream content which Irdeto manages for delivery with its multiscreen services. The live workflow is managed by Elemental® Conductor, which also provides system and redundancy management. This latter capability is especially important given the geographic challenges of offering pay TV services to an archipelago nation where many live in villages far from urban centers. Irdeto Multiscreen controls Elemental Server and all VOD processing.

PT Mega Media Indonesia launched Orange TV in February 2012 as the first and only pay TV operator in Indonesia to offer a pre-payment system. Its customers are not tied down by monthly charges or a contract and have the flexibility to pay for premium content in many ways, including prepaid vouchers available at convenience stores, ATMs and post offices.

“Given the way Orange TV broke into the Indonesian broadcast market, we know they pride themselves on doing things differently. We share this innovative spirit and support their efforts to bring anytime, anywhere services to areas not reachable by free-to-air markets,” said Dan Marshall, SVP of worldwide sales for Elemental. “We believe the potential for pay TV in Indonesia is huge and Orange TV is well positioned to take advantage of that.”

Elemental to Share Insights and Demonstrate Software-Defined Video at BroadcastAsia 2015

Elemental, which has a rapidly growing customer base in the Asia Pacific region, will showcase its full suite of products at BroadcastAsia 2015 June 2 - 5, 2015 at the Marina Bay Sands in Singapore (Booth 5J1-02). During the show, Elemental will demonstrate a variety of live and file-based 4K and HEVC streaming applications, virtualization and cloud services, and linear video workflows featuring high-quality encoding integrated with statistical multiplexing and advanced system management. Elemental® Delta demos will highlight solutions for just-in-time packaging, ad insertion, DRM for multiscreen video distribution, live-to-linear VOD and time-shift revenue services, such as catch-up TV, start-over TV, nPVR and delay TV.

Keith Wymbs, chief marketing officer for Elemental, will be featured in a new BroadcastAsia conference track, Cloud Distribution & Network Virtualization, which takes place at 13:20 p.m. on Thursday, 4 June at the Marina Bay Sands. Wymbs joins industry leaders to discuss “Revenue Sharing versus Infrastructure Investment Costs Amongst Stakeholders.” Meetings with Elemental at BroadcastAsia can be scheduled here.

About Orange TV

Orange TV is a prepaid pay TV which uses vouchers as payment tools, has nationwide distribution in Indonesia. Orange TV has operated since March 2012, available in retail distribution, such as retail parabola outlets and modern retail chain such as Indomart, Alfamart and Post Office. Orange TV has 76 premium channels and rights to broadcast Barclays Premier League until 2016, and continues to strengthen its positioning on sports. Orange TV offers flexibility to choose a la carte package without requirement to pick up a basic pack.

About Irdeto

Irdeto is a world leader in Multiscreen, Revenue Assurance and Media Protection solutions for pay TV operators, OTT service providers and content owners. Irdeto enables pay media companies to provide a personal media experience for their consumers, uncover new revenue opportunities and offer new forms of entertainment on broadcast, broadband and mobile networks. The company offers an advanced portfolio of rights management, multi-screen, home networking, piracy control, media protection and business intelligence services. Irdeto’s success in the market is evidenced by its broadcast software security solutions being the most widely deployed in the world for pay TV on satellite, cable, terrestrial and IP networks and by helping customers preserve business value and generate new revenue with its Multiscreen services. Irdeto is a subsidiary of multinational media group Naspers (JSE: NPN). Please visit Irdeto at

About Elemental

Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute video over IP networks. Solutions from Elemental provide the flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualized deployment models. Powering video experiences for more than 600 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, broadcasters and enterprise customers bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil. To learn more, please visit and follow @elementaltech on Twitter.

Press Contact

Laura Barber
Elemental Technologies
(503) 703-3638