Elemental Defines Next-Generation Content Delivery at IBC 2015
Software-defined video enables enriched viewing experiences with rapid advances in Ultra HD, high dynamic range content processing, high frame rate encoding and 4K virtual reality
Portland, Ore. – August 27, 2015 – Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, today announced plans to showcase video processing and delivery at IBC 2015 that enables pay TV providers, content programmers, broadcasters and enterprise customers to address next-generation video complexity while producing vibrant and immersive viewing experiences for consumers.
Elemental will feature its flexible and scalable video solutions in turnkey, virtualized and cloud-based deployments at the RAI in Amsterdam September 11 - 15. The company will also demonstrate integration with numerous industry partners on the show floor, including Akamai, Amazon Web Services, Google Widevine, GPAC, Intel, IRT, Nokia, Ooyala, Philips, Red Bull Media House, Samsung, Sony, Spideo, Technicolor and VideoStitch.
Demonstration highlights include technologies essential for next-generation television experiences and unified video infrastructure to support traditional broadcast and multiscreen content delivery in a common architecture.
Next-Generation Content Delivery to Improve Video Experiences:
- High Dynamic Range – HDR content processing offers improved color space, deeper luminance and increased bit depth for enhanced picture quality. Side-by-side HDR and SDR, along with HDR10 and backwards compatible HDR implementations, will be featured.
- High Frame Rate Encoding – Real-time 120 fps HEVC encoding provides a superior viewing experience with reduced blur for high motion video such as sports content.
- Real-time and Virtual 4K – Powerful encoding allows for simultaneous creation of 4K broadcast and multiscreen outputs, delivery of full frame rate Ultra HD HEVC in real-time, and 4K virtual reality. Elemental parallel processing is ideally suited to the computationally intense requirements of real-time 4K delivery and immersive VR environments.
- HEVC and MPEG-DASH – HEVC and MPEG-DASH enabled workflows will be shown, including DASH common encryption (CENC) to support various digital rights management (DRM) systems, HbbTV and end-to-end HEVC contribution into the cloud.
- Multiscreen Monetization – Server-side ad replacement, removal or insertion, just-in-time packaging, just-in-time DRM, live-to-VOD and other time-shifted TV services allow video distributors to circumvent ad blocking and realize new revenue opportunities.
- Reduced Footprint – Elemental and Intel combine software-defined video processing with next-generation processors to deliver unprecedented density, performance and power efficiency in a small form factor.
Unified Video Infrastructure to Maximize Return on Investment:
- Linear Video Delivery – Integrated video encoding, multi-codec, multi-resolution statistical multiplexing (including 4K and interlaced HEVC) with advanced system management capabilities allow operators to extract maximum bandwidth from their networks, ensure end-to-end redundancy and reduce total cost of ownership for linear video workflows.
- High Availability – Redundancy for individual encoding, statmux, origin and management nodes, as well as redundancy for content inputs and outputs, will be shown in appliance, virtualized and cloud-based scenarios with seamless failover across all functions.
- Cloud-based Services – Automatic provisioning in the cloud helps operators rapidly deploy new video services with infrastructure that dynamically scales up with demand.
- Dynamic Content Control – Real-time source switching between live SDI or IP encoder inputs to filed-based inputs, regardless of resolution or frame rate, eases the path to linear 24/7 UHD channel creation.
“Software-defined video is the disruptive technology moving media delivery to future-facing applications that leverage HEVC, 4K and cloud-based architectures,” said Keith Wymbs, CMO at Elemental. “At the same time, our flexible software solutions are rapidly enabling added value and enriched experiences with high frame rate, high dynamic range and virtual reality video.”
Elemental is shortlisted for an IABM Design & Innovation Award in the Playout and Delivery Systems category, recognizing Elemental’s linear video delivery as a significant solution to the broadcast and media industry. Award winners will be announced Saturday, September 12 at IBC. Elemental is also shortlisted for a CSI Award in the Digital Video Processing category. Established in 2003, the CSI awards recognize innovation and excellence in the cable, satellite, broadcast, IPTV, telco, broadband/OTT video and mobile TV sectors. Award winners will be announced Friday, September 11 at IBC.
See Elemental at the RAI in Hall 4, Stand 4.B80. To schedule a meeting with Elemental during the show or register for complementary access to the exhibition, visit our IBC events page.
Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute video over IP networks. Solutions from Elemental provide the flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualized deployment models. Powering video experiences for more than 600 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, broadcasters and enterprise customers bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil. To learn more, please visit www.elementaltechnologies.com and follow @elementaltech on Twitter.