Elemental Brings Any Screen to Life, Features First Look at 3D Streaming at IBC

Elemental Brings Any Screen to Life, Features First Look at 3D Streaming at IBC

Elemental, Along With Partners HP and NVIDIA, Presents Multi-Screen 2D and 3D Adaptive Streaming for Any Device

Portland, Ore. Sept. 2, 2010 Elemental Technologies, the leading provider of massively parallel video processing solutions, today announced it will showcase innovations in 3D technology and multi-screen video streaming at the International Broadcasting Convention (IBC), Sept. 10-14.

Approximately 70 percent of global Internet consumers watch online video and at least 12 percent of these viewers plan to purchase a 3DTV in the next year, according to the Nielsen Company. After years of hype, the full potential of streaming 2D and 3D content over the Internet to any device is now a reality. Elemental™ brings this experience to life in several workflows throughout the IBC show floor, including never-before-seen demonstrations of the award-winning Elemental™ Live system in Hewlett-Packard (HP), PNY/NVIDIA and Elemental’s stands.

“3D will gain adoption in the web and mobile space as it has in the cinema and broadcast markets. With 2D and 3D content increasing in availability, the worldwide market for multi-format transcoders will continue to grow as more professional video content is uploaded to the Internet for multiscreen delivery,” states Michelle Abraham, principal analyst with In-Stat, whose recent report on the topic includes coverage of Elemental’s massively parallel video processing solutions.

Elemental™ Live is featured in PNY/NVIDIA’s stand (7.J38) as part of the Quadro digital video pipeline, an end-to-end solution for GPU-accelerated acquisition, processing and delivery of broadcast video. The system will simultaneously process live video streams, saving valuable formatting time and eliminating traditional hardware. Live output will stream via Microsoft Smooth Streaming to several devices simultaneously, including a 3D display viewed using NVIDIA 3D vision glasses.

“Video professionals and enthusiasts worldwide are eager for the larger-than-life experience of 3D in the living room,” said Keith Wymbs, VP of marketing at Elemental Technologies. “In collaboration with cutting edge companies like NVIDIA and HP, we are setting the stage at IBC to show the future dimensions of the broadcast industry.”

In stand 13.C25, Elemental will demonstrate streaming of high definition 2D and 3D content to several devices at once, including a 3D display, an HDTV via set-top box and iPad and iPod Touch platforms. In HP’s stand (3.C10), Elemental Live will ingest an SDI input directly from a live camera and encode multiple live streams with Dynamic Streaming for Flash and Apple HTTP Adaptive for the iPad and iPhone.

Elemental will also showcase Elemental™ Server, a file-based video processing system, taking in Pitch Blue broadcast content and performing simultaneous, faster-than-real-time transcoding of multiple HD files. Files will automatically transfer to an Omneon playout server for display to several devices at once.

Visitors to all three demonstration locations at IBC will be entered to win an Apple iPad. Learn more at http://www.elementaltechnologies.com/news/events.

About Elemental
Elemental Technologies is the leading provider of massively parallel video processing solutions for broadcast and online video customers. Elemental's products use off-the-shelf, programmable graphics processing units (GPUs) for compute-intensive video processing and conversion tasks. The product line is ideal for digital media workflows that require video encoding for Internet and mobile delivery, faster-than-real-time transcoding, or support for adaptive bit rate distribution. Elemental helps content owners and distributors deliver any video to any screen, at any time – all at once…it’s Media Multiplied™. Founded in 2006, Elemental is headquartered in Portland, Oregon. To learn more about Elemental, visit www.elementaltechnologies.com.

Press Contact

Lisa Epstein
Elemental Technologies
lisae@elementaltechnologies.com
(503) 953-4743