Elemental Announces Integration with Adobe Primetime
Protects, monetizes and regionalizes OTT video delivery for leading media companies
Las Vegas, Nevada – 2014 National Association of Broadcasters (NAB) Show – April 8, 2014 – Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, today announced the integration of its video processing platform with Adobe® Primetime, the industry’s most advanced TV delivery and monetization platform for programmers and pay TV operators.
Global broadcasters and distributors are increasingly turning to Elemental with Adobe Primetime to simplify distribution of high-quality, protected content to IP-connected screens. Elemental video processing components support delivery of live, linear and video-on-demand (VOD) content for Adobe Primetime-supported TV Everywhere deployments.
The joint solution provides support for ad insertion, ad decisioning and regional blackouts, and multiple streaming formats including RTMP, HDS, HLS and MPEG-DASH. With its software-defined video approach, Elemental supports Primetime DRM, Primetime pay-TV Pass, pHDS and pHLS, as well as adherence to TV Everywhere retransmission agreements, to ensure content is delivered securely across any network, to any screen.
“Just as it brought video to the Web and helped establish the TV Everywhere authentication standard, Adobe is now enabling true multiscreen monetization,” said Sam Blackman, CEO and co-founder at Elemental. “Together, we help broadcasters and pay TV providers overcome device fragmentation, roll out multiscreen services more quickly and advance monetization business models as a trusted partner of Adobe.”
“We help strengthen content owners’ brands and create more value for pay TV operators with Primetime,” said Jeremy Helfand, vice president, Adobe Primetime. “Elemental is recognized as the best-in-class video encoder and by closely working together and integrating our technology platforms, we are able to offer online video distribution and monetization in a unified and secure workflow for any connected device. We look forward to jointly demonstrating our solution at NAB."
Elemental will feature its innovative software-defined video platform at NAB 2014 April 7-11 at the Las Vegas Convention Center (South Upper Hall, Booth 2724). The company will showcase real-time 4K HEVC video processing as well as video streaming in turnkey, virtualized and cloud-based deployments. To schedule a meeting with an Elemental representative at NAB, please contact us.
Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute video over IP networks. Solutions from Elemental provide the flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualized deployment models. Powering video experiences for more than 400 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, broadcasters and enterprise customers bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil. To learn more, please visit www.elementaltechnologies.com and follow @elementaltech on Twitter.
About Adobe Primetime
Adobe Primetime enables programmers and pay TV service providers to capitalize on the rising consumer interest in watching TV across IP-connected screens. The platform tightly integrates Adobe’s video publishing, player, DRM, advertising and analytics solutions to help eliminate the complexity of reaching audiences across devices. The results are greater revenue from ad sales and subscriptions, lower operating costs, and audiences that are more engaged. Adobe Primetime’s interoperable components can be deployed individually to fit specific infrastructure needs, or deployed as an end-to-end solution to handle the entire broadcast-to-IP workflow. For more information, visit www.adobe.com/primetime.