Content Alliance Platform Streamed Winter’s Biggest Sporting Event with AWS
Portland, Oregon, USA and Seoul, South Korea – March 27, 2018 – Amazon Web Services, Inc., an Amazon.com, Inc. company, announced that the Content Alliance Platform (CAP) used Amazon Web Services (AWS) video processing and delivery services to stream the biggest sporting event of winter 2018, the PyeongChang 2018 Olympic Winter Games. CAP, a joint project of Korean Broadcasting System (KBS), Seoul Broadcasting System (SBS), and Munhwa Broadcasting Corporation (MBC), held rights to stream the event in South Korea through POOQ, its over-the-top (OTT) broadcast service.
POOQ serves more than 600,000 paid subscribers with more than 90 channels of sports and entertainment. CAP completed migration of POOQ’s unified broadcast headend, including OTT services, to AWS in June 2017. For winter’s biggest sporting event, POOQ offered audiences access to all live events, adding 20 new channels to support live, video-on-demand (VOD), and catch-up-to-live viewing, with content available in resolutions as high as 4K Ultra High Definition (UHD).
“As the ultimate showcase of winter sports comes together in South Korea, POOQ subscribers are enjoying fast, flexible access to all of the action,” said Felix Cho, CTO for the Content Alliance Platform. “With unprecedented numbers of total and concurrent viewers, our AWS-powered video infrastructure met the challenge, delivering reliable, high-quality live and on-demand content that empowers an outstanding user experience.”
POOQ, used AWS Elemental Live appliances to ingest content into AWS Cloud for processing and packaging, with 18 nodes of AWS Elemental Cloud providing live transcoding, delivering adaptive bitrate streams to Amazon Simple Storage Service (S3) for VOD distribution. Application servers on Amazon Elastic Compute Cloud (Amazon EC2) package live and on-demand content for distribution with Amazon Elastic Load Balancing, and Amazon CloudFront CDN enabled the provision of content delivery to devices throughout South Korea.
“CAP is an excellent example of how AWS media solutions scale well, offer extremely high reliability, and enable customers to pay only for those cloud resources they use,” said Andrew Thornton, Elemental APAC Field Operations, AWS Hong Kong Limited. “For a rights holder, deploying new channels for one of the world’s biggest sporting events and addressing rapid changes in audience behavior are enormous undertakings. AWS offers broadcasters like CAP the tools to scale up massive new services quickly and cost efficiently, with minimal impact on staff resources.”