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Amazon Web Services Spotlights Innovation and Integration at IBC 2017

Amazon Web Services Spotlights Innovation and Integration at IBC 2017

Technologies from Amazon Web Services, AWS Elemental and partners power next-generation video solutions at 2017 IBC Exhibition

Portland, Ore. – September 7, 2017 – Amazon Web Services will highlight innovations in video production and delivery at IBC 2017, September 14 to 18 on stand 5.C80 at the RAI Amsterdam Convention Centre. The company will provide an in-depth look at new technologies and integrations that allow video providers to quickly, easily and economically create video workflows on-premises or in the cloud.

“The rate of change in the video industry continues to accelerate as advancements in streaming formats, video quality, and artificial intelligence put remarkable new tools in place to enhance viewing experiences while reducing operational costs,” said Keith Wymbs, chief marketing officer, AWS Elemental. “To keep pace, video providers must expand their capabilties by making the move to cloud-based infrastructure and preparing for new and emerging media standards, such as the Common Media Application Format. We look forward to sharing innovations and insights that will help attendees navigate the exciting future of video production and delivery at IBC 2017.”

Advancing Video Workflows

AWS Elemental will participate in three panel sessions during the conference. Keith Wymbs will join fellow industry leaders to explore innovations in live programming as part of Live is Dead. Long Live Live, Sept. 16, 9:25 to 10:20 a.m. in Room E102. Simon Frost, AWS Elemental head of marketing and business development for the EMEA region, will chair panel session What Will 5G Mean for Media? Sept. 16, 12:10 to 1:00 p.m., also in Room E102, revealing opportunities for video providers enabled by forthcoming fifth-generation mobile networks. Finally, Brandon Zupancic, AWS Elemental senior manager of global business development and partner strategies, will join a Virtual Reality Panel VR – Creating Fans and Transforming Brands, Sept. 16, 4:50 to 5:50 p.m. in the Future Reality Theatre. The panel will be moderated by Sam Rosen, ABI Research vice president.

Visitors to stand 5.C80 will see demonstrations of a broad range of innovative video workflows and future-ready technologies. AWS Elemental will showcase a real-world live- and file-based over-the-top (OTT) video processing workflow that delivers media in the Common Media Application Format (CMAF) and fragmented MP4. Featuring AWS Elemental Live encoding, AWS Elemental Server transcoding and AWS Elemental Delta packaging software, this demonstration will illustrate the advantages of transitioning from traditional Advanced Video Coding (AVC) workflows to High-efficiency Video Coding (HEVC) as the industry begins to shift toward a single delivery format for multiscreen video.

Other demonstrations will include:

  • CMAF for OTT Distribution - Support for streaming to Apple devices lets users realize video quality improvements, compression efficiency gains, and ecosystem convergence with HEVC migration, fragmented MP4 (fMP4) and the Common Media Application Format;
  • Amazon EC2 Spot and Thinkbox Deadline 10 - With a few clicks, users can easily launch a powerful render farm using AWS instances with GPU or CPU processing power and Thinkbox’s leading render management software. Flexible infrastructure and usage-based licensing let users maximize rendering resources and software investments;
  • Machine Learning and Artificial Intelligence - A new approach to frame-accurate live-to-video-on-demand (VOD) asset creation uses machine learning and artificial intelligence (AI) powered by Amazon Rekognition to automatically search and analyze content libraries for user-supplied keywords and produce VOD clips based on the results;
  • High Dynamic Range - Broadcast of HDR 10 and HLG channels using any combination of HLG, HDR 10 and SDR source content with AWS Elemental Live and AWS Elemental Server, enabling broadcasters to quickly and cost-effectively bring HDR channels to market with a mix of existing SDR and HDR content. This demonstration will also feature creation of vibrant Dolby Vision deliverables from files or live streams;
  • Live Channel Playout - A software-based approach to instantly create linear 24/7 or event-based broadcast channels that reduces video workflow complexity, improves resiliency and lowers operational costs, with seamless switching between live and file based sources and support for live cloud playout using Amazon S3;
  • Cloud DVR - A simple and flexible software-based solution for enabling end-to-end cloud DVR capabilities from video headend to player, deploying AWS Elemental Live and AWS Elemental Delta integrated with Amazon S3 and Amazon CloudFront content delivery network (CDN).

Expert Partners on Hand

Amazon Web Services will host several members of the Amazon Partner Network on stand 5.C80 who will share AWS-enabled solutions for video capture, file storage, digital asset management, cloud video distribution, video editing, digital supply chain management and more; in addition, AWS service teams will be on hand to discuss the media and entertainment capabilities of Amazon S3 and Glacier storage solutions, the Amazon CloudFront CDN and Amazon Rekognition image analysis.

4K 4Charity Fun Run

An IBC Show tradition in its fourth year, the 4K 4Charity Fun Run brings the industry together to celebrate its achievements and raise awareness and funding for non-profit organizations. This year’s event will dedicate its proceeds to global nonprofit partner Heifer International, which links communities and helps bring sustainable agriculture and commerce to areas with a long history of poverty, and local nonprofit Stichting NewTechKids, an Amsterdam-based foundation dedicated to developing computer science education for primary school children ages four through 12. The IBC 2017 Fun Run begins at 7:30 a.m. on Saturday, Sept. 16 at historic Amstelpark in Amsterdam. To register, visit

For media inquiries, please contact:

Leila Hrycyszyn, AWS Elemental PR