Press Releases

News Announcements

4K 4Charity Run at 2019 NAB Show Set to Take the Series Past $1 Million in Donations

4K 4Charity Run at 2019 NAB Show Set to Take the Series Past $1 Million in Donations

Anonymous donor pledges to contribute up to $30,000 if 750 runners and walkers are on the course April 9 in Las Vegas to support increased diversity and inclusion

Portland, Ore. – March 26, 2019 – Today, 4K 4Charity organizers announced that the annual fun run and walk at the 2019 NAB Show is expected to take cumulative event donations to more than $1 million. The event, founded in 2014 and now held in multiple global locations, supports non-profit organizations focused on increasing diversity and inclusion in the technology industry. Event organizers also revealed that an anonymous donor has issued a challenge grant of $30,000 if 750 participants are on the course for the event, which is scheduled to start at 7:30 a.m. on Tuesday, April 9 in Sunset Park, Las Vegas, NV. Registration is open:

This year’s event at the 2019 NAB Show will raise funds for Girls Who Code, a national non-profit organization working to close the gender gap in technology and change the standard image of a programmer. Over the past five years, more than 9,000 people have supported the 4K 4Charity Fun Run series. Sponsors for this year’s event include: Arc Publishing, Bitmovin, Brightcove, Dolby Laboratories, Eluvio, FEED, Irdeto, Leyard and Planar, Raz PR, Sports Video Group, Verimatrix, Vidispine, Wall Street Communications, and Zappos.

“Not only does the 4K 4Charity Fun Run support a great cause, but it’s an excellent opportunity to take time away from the show floor, challenge yourself physically and network with industry peers,” said Giles Baker, SVP, Consumer Entertainment Group, Dolby Laboratories. “We’re proud to return as a sponsor this year and look forward to seeing everyone at the park.”

For those unable to attend who would still like to support the cause, there is a "Donation Only" option available during registration. Complimentary bus transportation will be available to and from select NAB Show hotels and Sunset Park on a first-come, first-served basis, and light beverages and snacks will be provided.

About the 4K 4Charity Fun Run

The 4K 4Charity Fun Run Series is a 2.49-mile running and walking event held annually in Las Vegas (NAB Show and AWS re:Invent), Amsterdam (IBC Show) and Portland, Oregon to raise awareness and financial support for global and local non-profits that support increased diversity and inclusion initiatives. Whether you’re a competitive runner or prefer a leisurely stroll, the 4K 4Charity Fun Run makes it easy for participants and sponsors to get active and give back.

About NAB Show

NAB Show, held April 6 - 11, 2019, in Las Vegas, NV, USA, is the world's largest and most comprehensive convention encompassing the convergence of media, entertainment and technology. With nearly 100,000 attendees from 165 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for solutions that transcend traditional broadcasting and fuel the digital storytelling economy. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is where global visionaries convene to bring content to life in new and exciting ways.