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4K 4Charity Fun Run Adds Sponsors as Major Media Brands Join 2017 NAB Show Event

4K 4Charity Fun Run Adds Sponsors as Major Media Brands Join 2017 NAB Show Event

Focus on diversity and inclusion attracts growing roster of supporters for unique industry charity event as NAB Show approaches

Portland, Ore. – April 5, 2017 – Elemental Technologies, an Amazon Web Services company, today announced that it has secured 16 sponsors to date for the 4K 4Charity Fun Run, taking place on Tuesday, April 25 in Las Vegas in conjunction with the 2017 NAB Show. The growing list of sponsors marks a 100 percent increase in total sponsors from the 2016 event and now includes several major media brands. With six weeks left until the event, time is limited for prospective sponsors to join their media and entertainment industry peers in supporting the 4K 4Charity Fun Run.

In January, Elemental announced that the charity event series will dedicate its efforts to raising awareness and funding for organizations that work in support of increased diversity and inclusion. To date, sponsors across the media, entertainment and technology industries have heeded the call to support the 4K 4Charity Fun Run at the 2017 NAB Show, with media leaders HBO, Comcast Technology Solutions and The Weather Company, an IBM Business joining Aspera, an IBM company; Nokia OZO; Verimatrix; Dolby Laboratories; Accedo; Brightcove; BroadStream Solutions; Irdeto; Vizrt; ChyronHego; SVG; Tektronix and Wazee Digital. The event is also supported by association partner the National Association of Broadcasters (NAB) and media partners NewBay Media and Rapid TV News.

"We're always looking for opportunities to embrace a worthy cause that can benefit from our sponsorship and have a direct and positive impact on our industry," said Diane Tryneski, EVP Technology and Chief Digital Officer at HBO. "The 4K 4Charity Fun Run at the NAB Show provides a fantastic way for attendees to come together to support inclusion and diversity in our work and in our world."

Proceeds raised by sponsors and participants of the 4K 4Charity Fun Run at the 2017 NAB Show will benefit non-profit organizations Mercy Corps and Women Who Code in their charitable work educating and inspiring women and children underserved communities around the world.

“Every year, 4K 4Charity brings the people of our industry together at NAB Show with a unique opportunity to give back and a rewarding change of pace from the exhibit floor,” said Laura Petrosillo, Field Marketing Manager at Aspera, an IBM Company. “The commitment that 4K 4Charity has made to diversity and inclusion reflects values we hold deeply as a company and a culture, and we’re proud to add our name to the esteemed group of sponsors backing this event and empowering these worthy non-profits organizations.”

The 4K 4Charity Fun Run at 2017 NAB Show is a 4km (2.49 mile) running and walking event that begins at 7:30 a.m. on April 25 at Sunset Park in Las Vegas, with free transportation provided to and from major NAB Show hotels. Registrants can learn more and sign up today at, and those companies interested in sponsoring are encouraged to contact Kate Incerto at

About the 4K 4Charity Fun Run

The 4K 4Charity Fun Run Series commemorates advancements in video technology by the global media and entertainment industry and the technology vendors who support it. Open to registered attendees at select industry tradeshows, the 4km (2.49-mile) run promotes wellness, networking and charitable giving in a fun, casual environment. To date, this event has raised more than a quarter of a million dollars for global charities, including Heifer International and Mercy Corps as well as local charities, such as The Shade Tree.

About NAB Show

NAB Show, held April 22-27, 2017 in Las Vegas, is the world's largest electronic media show covering the creation, management and delivery of content across all platforms. With more than 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. For complete details, visit

Press Contact

Laura Barber
Elemental Technologies
(503) 703-3638