News Coverage
News Coverage
2009-08-07 - John Virata at Creative Mac interviews Carl Flygare at Siggraph about the newest and coolest graphics cards and technology. Discussion includes the latest innovation in graphics cards, what the market is doing with them, and the distinct difference between new products and innovative products.
2009-08-05 - Consumer Electronics Net reports on the appearance of Elemental Accelerator 2.0 plug-in for NVIDIA Quadro graphics cards can be seen at Siggraph 09 in PNY Booth #2017 along with the announcement that Hewlett Packard's HP Z workstations have been outfitted with the CUDA based plug-in to enhance and speed up processes in Adobe Premiere Pro CS4.
2009-07-16 - The Nvidia CUDA architecture-based Elemental Accelerator 2.0 for Windows, developed by Elemental Technologies is one of the plug-ins offered. Influenced by the CUDA parallel computing architecture it offloads H.264 video encoding to the Quadro GPU.
2009-06-30 - If you're a video editor with a need for speed and the $1800 NVIDIA Quadro FX 4800, several plug-ins are available that can utilize the computing power in the high-end GPU for some serious speed improvements. The discounts NVIDIA offers on the plug-ins, however, only appear to be for Windows PC users.
2009-06-29 - Nvidia has announced the availability of GPU-accelerated plug-in solutions for Adobe Creative Suite 4 (CS4) users, optimized to run on a wide range of Nvidia Quadra graphics solutions.
2009-06-29 - NVIDIA announced Elemental Technologies has released an Adobe Creative Suite CS4 plugin that should dramatically boost performance for users with NVIDIA Quadro graphics cards.
2009-06-29 - Elemental's already been getting kudos with Badaboom, their consumer-level product that eases the process of encoding video for iPhones and other mobile handsets. And today, they’re making headlines again with their professional-level product Accelerator, which integrates with both NVIDIA video cards and Adobe Creative Suite.
2009-05-20 - Sam Diaz at ZDNet focuses on the importance of technology like Elemental Server with the ever-rising dominance of online video. "YouTube is streaming movies. Broadcast networks and networks are streaming full episodes of prime-time TV shows, as well as classics. And companies today are also embracing video with everything from marketing clips to video conferencing. The computing power needed a boost from something like this. The cost savings and energy efficiency are just icing on the cake."
2009-05-20 - Dean Takahashi at VentureBeat highlights tapping into the power of the GPU in his article about Elemental Server. "Graphics chips are better at this than microprocessors because they do tasks in parallel, rather than a serial fashion. Blackman said his servers can process 32 different streams of video, or as many as four streams of 1080p high-definition video, at the same time."
2009-05-20 - Ryan Lawler of Contentinople tells major content owners and online video companies to take note with this article on the newly announced Elemental Server. "While the cost of a single Elemental Server might be slightly higher than a commodity off-the-shelf CPU-only solution, the total cost of ownership is lower because the Elemental product takes up less space and uses less energy while providing better performance."
2009-05-20 - Liz Gannes at NewTeeVee is impressed at Elemental's flexibility and growth as a company. "Now, Elemental is taking on a whole new category, by releasing its Elemental Server, which it says can do the job of seven dual quad-core CPU servers while taking up less space, using less power and costing less than half the price. Using the GPU for transcoding can be 5-10 times faster than using the CPU."
2009-05-20 - Gregory Huang of Xcomony Seattle succintly reports on Elemental's new offering. "Elemental Server is meant to help studios, online video platforms, and large Internet video publishers deliver huge volumes of video to consumers smoothly, efficiently, and cheaply."
2009-05-20 - Pete Wylie at FierceOnlineVideo highlights Elemental's compatability with Adobe Flash Media Server 3.5 and dynamic streaming. "Callahan said Elemental Server is especially suited for deployments with these streaming technologies, as it can ingest one video file and output the multiple resolution and bitrate copies necessary for technologies faster than traditional quad-core servers."
2009-05-20 - Eric Schumacher-Rasmussen from Streaming Media points out that Elemental Server is yet another implementation of using the GPU for video encoding. "Today, the company announced its enterprise-level product called Elemental Server, which puts four GPUs and two CPUs (they won't say which kind) in a single 2RU chassis. It's currently in beta, but is already in use at Brightcove, which worked with Elemental to improve the GUI and APIs."
2009-03-23 - Badaboom is featured in the "Gear" section on page 22 of the April 2009 Game Informer Magazine issue titled "Bioshock 2." According to Game Informer, "we burned a 30-minute episode of Trailer Park Boys into PSP format in under 4 minutes using an Nvidia 8800GT."
2009-01-22 - Major tech companies such as Microsoft, Sony, Intel, and Dell are slashing thousands of jobs and facing rather difficult times ahead in today's economy. Yet out of the shadows blooms smaller companies such as Elemental Technologies, who seemed to have found an interesting niche in the market. "LEE HOCHBERG: Elemental shipped its product, called Badaboom, for the first time in October. Revenue was double expectations this year, and Blackman expects to be profitable. He says he never forgot his mom and dad's business sense."
2009-01-15 - Greg Huang discusses Elemental Technologie's beacon of hope on the way we watch video. Attempts at re-inventing how video is being watched, from on the internet to portable devices that you can carry in your pocket, show very promising and exciting progress. "With this technology in hand, Elemental started going after the professional video-editing market-makers of Blu-ray movies, for instance-and consumers who want to convert videos so they'll run on iPods, laptops, and other devices."
2008-12-15 - AnandTech's second review of Badaboom. This review is a bit more in depth about compairing AMD's Avivo converter with Elemental's Badaboom. Results? Badaboom's performance was superior across the board. Many features are still being worked on, but it has improved by such a large amount since the original beta that there is no doubt this will become a must-have for anyone with an Ipod, Iphone or any other portable media device! "No matter how you slice it though, Elemental has a much better product than AMD is offering with the Avivo video converter."
2008-12-11 - Ryan Shrout of PC Perspective reviews a Quadro CX card along with RapiHD Accelerator and finds, "the RapiHD encoder has a bit more flexibility than the Badaboom application and thus we were much more satisfied with the apples-to-apples benchamarks we were able to run."
2008-10-06 - As H.264 encoders become more popular, what is needed now is some clever software. The race begins with companies such as Elemental Technologies, AMD, Ambric, and Intel. Which one shows the most promise? "It definitely shows the future" says Jon Peddie of Badaboom. "When the GPU is used, it's mostly used for transcoding; e.g., getting from MPEG-2 to H.264. You can do that on a CPU, but it takes a long time; the GPU is about 5 to 10 times faster."

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