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AWS Elemental in the News

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2009-05-20 - Pete Wylie at FierceOnlineVideo highlights Elemental's compatability with Adobe Flash Media Server 3.5 and dynamic streaming. "Callahan said Elemental Server is especially suited for deployments with these streaming technologies, as it can ingest one video file and output the multiple resolution and bitrate copies necessary for technologies faster than traditional quad-core servers."
2009-05-20 - Eric Schumacher-Rasmussen from Streaming Media points out that Elemental Server is yet another implementation of using the GPU for video encoding. "Today, the company announced its enterprise-level product called Elemental Server, which puts four GPUs and two CPUs (they won't say which kind) in a single 2RU chassis. It's currently in beta, but is already in use at Brightcove, which worked with Elemental to improve the GUI and APIs."
2009-03-23 - Badaboom is featured in the "Gear" section on page 22 of the April 2009 Game Informer Magazine issue titled "Bioshock 2." According to Game Informer, "we burned a 30-minute episode of Trailer Park Boys into PSP format in under 4 minutes using an Nvidia 8800GT."
2009-01-22 - Major tech companies such as Microsoft, Sony, Intel, and Dell are slashing thousands of jobs and facing rather difficult times ahead in today's economy. Yet out of the shadows blooms smaller companies such as Elemental Technologies, who seemed to have found an interesting niche in the market. "LEE HOCHBERG: Elemental shipped its product, called Badaboom, for the first time in October. Revenue was double expectations this year, and Blackman expects to be profitable. He says he never forgot his mom and dad's business sense."
2009-01-15 - Greg Huang discusses Elemental Technologie's beacon of hope on the way we watch video. Attempts at re-inventing how video is being watched, from on the internet to portable devices that you can carry in your pocket, show very promising and exciting progress. "With this technology in hand, Elemental started going after the professional video-editing market-makers of Blu-ray movies, for instance-and consumers who want to convert videos so they'll run on iPods, laptops, and other devices."
2008-12-15 - AnandTech's second review of Badaboom. This review is a bit more in depth about compairing AMD's Avivo converter with Elemental's Badaboom. Results? Badaboom's performance was superior across the board. Many features are still being worked on, but it has improved by such a large amount since the original beta that there is no doubt this will become a must-have for anyone with an Ipod, Iphone or any other portable media device! "No matter how you slice it though, Elemental has a much better product than AMD is offering with the Avivo video converter."
2008-12-11 - Ryan Shrout of PC Perspective reviews a Quadro CX card along with RapiHD Accelerator and finds, "the RapiHD encoder has a bit more flexibility than the Badaboom application and thus we were much more satisfied with the apples-to-apples benchamarks we were able to run."
2008-10-06 - As H.264 encoders become more popular, what is needed now is some clever software. The race begins with companies such as Elemental Technologies, AMD, Ambric, and Intel. Which one shows the most promise? "It definitely shows the future" says Jon Peddie of Badaboom. "When the GPU is used, it's mostly used for transcoding; e.g., getting from MPEG-2 to H.264. You can do that on a CPU, but it takes a long time; the GPU is about 5 to 10 times faster."
2008-09-20 - From the outside, what Elemental Technologies does is pretty easy to understand. Making video software that converts DVDs to play on handheld devices such as Ipods, Iphones, and the PSP. Elemental is getting ready to launch their first batch of software, titled Badaboom, in Sept. 2008. "Blackman says ETI's one-of-a-kind technology - essentially a graphics processing unit-accelerated video encoding/transcoding engine - gives the company an edge over competitors when it comes to performance, cost and flexibility."
2008-08-04 - Ready... set... go! The race begins with Intel and Nvidia. Intel is trying to crack into the graphics market which is no easy task, as Nvidia dominates the market with ease. The stakes are high so this will be an interesting battle. "Intel's products are typically built around two or four core processors, but the Larrabee chips are expected to have 12 to 48 processors."
2008-07-21 - Clifford Carlsen discusses in The Deal the much anticipated video software being developed by Elemental Technologies, the new investment venure and additional board members and observers that have been recently added to the team. "With the new investment, the company adds Neil Sequeira, from General Catalyst Partners and Erik Benson from Voyager to its board, and also brings in former Intel Corp. and Intel Capital executive Frank Gill and Adobe Systems Inc. [ADBE] CEO Bruce Chizen as an observer."
2008-07-18 - John Cook, venture capital reporter, writes about Elemental's new funding from Voyager Capital and General Catalyst Partners in his blog. "Former Adobe CEO Bruce Chizen, who is serving as a board observer, said in a statement that the company's software 'will radically improve how video is processed for content providers and end users.'"
2008-07-18 - Internet video is all the rage these days, and it just keeps getting bigger and better. One fact remains, however, and that is that videos still need to be converted. Gregory Huang discusses the exciting new possibilities of Elementals' new BadaBoom software and the impact that this will have on the internet video world. "So if you want to take TV shows or home movies from your digital video recorder and play them on your iPod during your commute, you need to convert them first. Elemental's software, called Badaboom Media Converter, does this more quickly and painlessly than was possible before."
2008-07-18 - Rick Turoczy gives a brief overview and a fair amount of praise for the exciting new software in production by Elemental Technologies. Converting video files is frustratingly slow, Rick stresses the importance of how quickly translating video files with impact the HD culture. "To be successful, we're going to have to be able to encode and upload video as quickly as we can download it. And Elemental may just be able to deliver."
2008-07-18 - Stacey Higginbotham discusses the exciting possibilities of Elemental's new technology and the speed and sexiness of which it can translate high quality videos, taking minutes instead of hours. Complete with YouTube video demonstration. "Elemental can rip the file in minutes - it can also rip it to a variety of different devices simultaneously."
2008-07-18 - Mike Rogoway, an Oregonian reporter, discusses the exciting potential and opportunity of Elemental Technologies with it's first venture captial investmet of 7.1 million dollars. "ETI's software adapts or edits computer video. It can convert a DVD for playback on iPods and other gadgets, or speed the editing process for high-end users."
2008-07-18 - Aliza Earnshaw discusses the exciting possibilities of harnessing the power of the GPU instead of only relying on the CPU. This opens up a whole new realm of possibilites, including influencing video games, image mapping, scientific calculation software, and finance. "What makes Elemental's technology so different from other video converting programs is that it runs on a computer's graphics chip, instead of running on the computer's main processor."
2008-06-23 - This AnandTech post goes into further details about Elemental's new Badaboom technology, including breakdowns and comparisons on performance with different systems. There has been a great deal of excitement and discussion with this new software in the world of video conversion and it appears to be not only promising, but revolutionary. "Elemental Technologies has been working on a technology they called RapiHD, which is a GPU-accelerated H.264 video encoder and the consumer implementation of RapiHD is a software application called Badaboom (yes, that's what it's actually called, there's even a video)."
2008-06-16 - PC World does a first look at the new NVIDIA GPU based cards that will incorporate up to 1GB of frame buffer memory as well as 240 processors. In the article, the author confirms the performance boost gained by using Elemental's Badaboom transcoder with such cards. "A great example is Elemental Technologies' upcoming Badaboom Media Converter, a video encoder that runs entirely off an NVIDIA GPU -- as opposed to just about every other encoder around that's CPU-bound."
2008-06-02 - Elemental gets a nod from notable tech magazine Wired in this article about the GPU. It covers many of the applications and companies that are starting to make use of the new architecture and emphasizes that not all of them are for teenage gamers. "Many high-end GPUs also include a video unit for faster encoding and decoding of video data, which companies like Elemental Technologies are already taking advantage of with new GPU-accelerated video-processing software."


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