AWS Elemental Blog
AWS Elemental Blog
Submitted by Sam on January 3, 2008

Sam Blackman Welcome, gentle reader, to the Elemental blog. My name is Sam Blackman, CEO of Elemental Technologies, and it's a pleasure to have your virtual company. As you probably know (since you are here), Elemental aspires to write the fastest, highest quality video-processing software anywhere. That skillset does not necessarily lend itself to writing, but nonetheless my goal is to make this blog interesting and insightful. There's a fine line to tread when writing a corporate blog: if it's just hyping your latest product release, it might as well be marketing collateral and most people with better things to do won't read it; yet filling it with the latest on Britney's travails probably isn't appropriate, either, since we are going to have a tough time convincing high school kids to buy the RapiHD SDK. Given these constraints, I will try to keep the blog interesting and relevant as well as technically accurate. A good way to start, then, is to highlight other entrepreneurial blogs that I think have figured out this balance. These two are well worth adding to your RSS feed if you have ever thought about starting a company. Two of my favorites:

  • Redfin logoGlenn Kelman's blog over at Redfin. One of the most detailed yet still humorous blogs on starting a company. He also is good buddies with Guy Kawasaki and has some great postings on Guy's site, including "Financial Models for Underachievers: Two Years of the Real Numbers of a Startup."
  • gDiapers LogoJason Graham-Nye at gDiapers has a great product (biodegradeable, compostable disposal diapers), and an equally entertaining blog. Jason moved to Portland from Australia a couple years ago and started gDiapers with his wife. They now run the business out of (and live in) a large old home in Northwest Portland ... every day on the way to work I pass the Prius in the parking strip with a giant sticker that says "CHANGE gDIAPERS". Both Redfin and gDiapers have really mastered the art of marketing and public relations!

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