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AWS Elemental Blog

Video Processing Perspectives

AWS Elemental Blog
AWS Elemental Blog
Submitted by James on March 5, 2018

Every year between February and March, tens of thousands fill the streets of Lucerne, Switzerland with music, costumes, and confetti as Carnival, known locally as Fasnacht, brings together citizens and tourists in colorful celebration before the Christian fasting season of Lent. For Central Switzerland television network Tele 1, the tradition of Carnival draws a different sort of crowd as local viewers flock to its broadcast and streaming content to keep up with the six-day, around-the-clock festival.

In 2014, Tele 1 brought AWS Elemental Live into its workflow to process a single channel from its broadcast playout for live streaming on its website, That workload soon expanded to five channels processed through a single system as the broadcaster added support for live events and higher-resolution live streams, up to full HD 1920 x 1080.

AWS Elemental was selected following a comprehensive evaluation of live video processing solutions. “We compared AWS Elemental Live to other options and what we found were systems that didn’t have feature parity, didn’t support as many channels, and weren’t as competitive on cost,” said Marc Scherrer, head of technology and production for Tele 1. “AWS Elemental was the clear choice.” Sales and deployment support came from Switzerland’s VCS Productions, a video-focused systems integrator serving Western Europe.

Upgrading their live streaming video infrastructure with AWS Elemental yielded a number of benefits for Tele 1, and in late 2017, the broadcaster expanded its AWS Elemental Live footprint to support a growing portfolio of live streaming content.

“With AWS Elemental, our video quality stays consistently excellent, no matter how many viewers are hitting the live streams” said Scherrer. “And, hands-on consulting from a local resource like VCS Productions is an important added benefit as we plan for growth. Most of all, the dependability of the AWS Elemental solutions means a great deal because we don’t carry a dedicated staff to maintain our live streaming technology. AWS Elemental Live has been unstoppable: in fact, we haven’t had to restart our first system since we deployed it in 2014!”

The quality and dependability of Tele 1’s live streams are never tested more than during Carnival. In fact, this year’s Carnival week attracted more than 40,000 viewers and more than 160,000 video starts.

Fasnacht is an extravaganza of sound and visuals. We cover the city with live cameras to capture every event and every angle for our viewers and we expect our video quality to measure up,” added Scherrer. “Beyond that, this event is a cherished cultural touchstone. We’d be letting our audiences down if we missed even a minute of video. With AWS Elemental, we’re confident we can deliver—during Carnival and throughout the year.”

Submitted by James on February 13, 2018

Creating an end-to-end solution for media processing and delivery in the cloud takes a lot of application expertise and a host of complementary tools. That’s why, when we launched AWS Media Services in November 2017, we didn’t do it alone. To offer customers the kind of choice, functionality, and flexibility they expect from next-generation video infrastructure, members of the AWS Elemental Technology Partner Program have worked diligently to complete API integration and interoperability with AWS Media Services that customers can deploy with confidence as part of their video workflows.

AWS Elemental technology partners span the ecosystem of software solutions built to support cloud-based video workflows. These Independent Software Vendor (ISV) companies include industry leaders in advertising technology, security and compliance, video quality control (QC), networking, media logistics, asset management, and more. Here’s what a few of these vendors have delivered to customers in recent weeks:

  • For digital rights management (DRM), Verimatrix recently finalized API integration between its MultiRights OTT multi-DRM solution and AWS Elemental MediaConvert and AWS Elemental MediaPackage.
  • Also supporting DRM: castLabs announced API integration between its DRMtoday licensing service and AWS Elemental MediaConvert and AWS Elemental MediaPackage. castLabs has also made DRMtoday for AWS Media Services available from the AWS Marketplace on a subscription basis.
  • In ad tech, SpotX has confirmed the interoperability of their cloud-based ad serving platform with AWS Elemental MediaTailor to power server-side ad insertion.
  • For video QC, Interra Systems’ end-to-end QC and monitoring solutions BATON QC and ORION-OTT are now interoperable with AWS Elemental MediaConvert, AWS Elemental MediaLive, and AWS Elemental MediaPackage.
  • Also supporting video QC, Venera Technologies announced interoperability with its Quasar cloud-based video QC solution and AWS Elemental MediaConvert.
  • Tektronix also announced interoperable solutions for video QC: Sentry and Aurora offer cloud-based, automated quality video assurance and comprehensive QC, quality of service, quality of experience, and picture quality measurements.

Our technology partners have a simple goal: to offer best-of-breed software solutions to deliver complete, professional cloud-based media workflows. Together, these partner solutions form a robust ecosystem that makes the most of the seamless API integration and interoperability afforded by AWS Media Services. That can help you streamline deployment, simplify workflows, and accelerate time-to-market for your content.

These solutions are just the beginning. Look for more announcements as we continue to work with our community of AWS Elemental technology partners to help you unlock the full potential of the cloud and focus on what really matters: transforming your ideas into compelling content that captivates your viewers. For more information on our technology partners and their media solutions, visit

Submitted by James on February 12, 2018

What do a 16-year-old high schooler learning to code in Portland, Oregon, a seven-year-old second-grader starting her first computer science class in Amsterdam, and a 20-year-old university student building her first mobile app in Gaza have in common?

For each, the proceeds from the 2017 4K 4Charity Fun Run Series help provide access to valuable learning opportunities, mentorship experiences, and new paths to success.

Since 2014, the 4K 4Charity Fun Run has grown from a single run to a global series of four annual events, and is now the official running event for the NAB Show in Las Vegas and IBC Show in Amsterdam as well as an enduring tradition in the Portland, Oregon tech community. Since its founding, more than 6,400 registrants have supported the series and helped raise $630,000 in gross proceeds.

In 2017, participation reached new heights as more than 2,400 registrants helped raise awareness and financial support for non-profits focused on increasing diversity and building cultures of inclusion. The payoff for their time and perspiration? More than $155,000 donated to non-profits for the year.

Held to increase awareness and financial support for non-profits focused on increasing diversity and building cultures of inclusion, the 4K 4Charity Fun Run has been able to help organizations such as Girls Who Code, Women Who Code, Heifer International, Rosemary Anderson High School, KairosPDX, and the ShadeTree. Here are two examples of 4K 4Charity Fun Run proceeds at work:

  • Stichting NewTechKids, which provides science and technology education for economically challenged youth in the Netherlands, supports a computer science teacher training program with proceeds from 4K 4Charity.
  • Mercy Corps , which works in 40 countries to empower people to survive through crisis, build better lives and transform their communities for good, operates coding academies in Gaza where girls learn how to build mobile applications and have access to female computer science role models. The 4K 4Charity series has supported Mercy Corps’ efforts in Gaza and globally to empower adolescents to realize their full potential.

The 4K 4Charity Fun Run Series stands apart by delivering 100 percent of individual contributions directly to the non-profit organizations it serves. Every penny pledged by individual participants goes to where it will make a lasting impact: organizations that support communities in need and underrepresented populations with educational resources, career opportunities, food and shelter, and more.

In 2018, the 4K 4Charity Fun Run Series can make an even bigger impact with your help. This year’s first run will take place at the 2018 NAB Show in Las Vegas. Please register today to save your space, and encourage your friends and colleagues to do the same. You can get all the latest Series updates at and follow updates on Facebook, Twitter and Instagram. For sponsorship opportunities for any of the 2018 4K 4Charity events, please contact Kate Incerto at

Thank you for your support!