AWS Elemental Blog
AWS Elemental Blog
Submitted by James on September 4, 2018

The 2018 IBC Show is nearly upon us! From 14 through 18 Sept., Amazon Web Services (AWS) will be in Stand 5.C80 at RAI Amsterdam, where AWS and partners will spotlight on-premises and cloud video innovations that help media companies build faster, work smarter, increase efficiency, and scale globally.

Visitors will experience real-world demonstrations of appliances and cloud solutions for advancing broadcast and multiscreen video workflows from ingest through distribution. Along with new functionalities for increasing the value and usability of content, the stand will showcase AWS Elemental Media Services, as well as new machine learning applications powered by AWS. Live demos will include:

  • Video processing and delivery that increases video quality and reduces end-to-end latency, while saving storage and transfer costs with quality-defined variable bitrate encoding, or QVBR.
  • Advanced media formats, including conversion and playout of 4K HDR video, live and VOD packaging and delivery in fMP4 and CMAF formats, and IMF content processing;
  • Machine learning-enhanced workflows that support compliance and redaction, automate transcription and caption creation, accelerate language subtitling, automate video clipping, and extract metadata;
  • Content personalization and monetization solutions that help maximize the value of your media investments.
  • Secure content distribution in the cloud for low-latency live streaming, and protection from denial-of-service attacks and other security threats.

Also in stand 5.C80, AWS will present a Tech Talk on Saturday, Sunday, and Monday at 17:00. “Protecting Individual Anonymity in Video with Machine Learning” offers an in-depth look at TV Globo’s implementation of an automated, easy-to-operate facial redaction system using machine learning services from AWS. To attend, please register at

AWS speakers on the conference program include Max Amoredeluso, EU Lead Alexa Evangelist, who will deliver Trailblazer Keynote: Give your vision a voice, 13 Sept., 18:00 to 18:45. Fabrice Rousseau, General Manager, Alexa Skills EU, Amazon, joins an expert panel for Future Interfaces: How voice transforms content, 14 Sept., 12:05 to 12:45. Usman Shakeel, WW Technology Leader for M&E at AWS, will join Deploying component-based workflows: Experiences from the front-line on Sunday 16 Sept., 12:30 to 14:00.

Saturday morning, 15 Sept., AWS Elemental presents the 4K 4Charity Fun Run in conjunction with IBC. This IBC tradition offers show attendees a healthy alternative to traditional networking while raising funds for worthy non-profits. This year’s event will benefit Stichting NewTechKids, which provides computer science education for girls, minorities and economically challenged youth in the Netherlands, and Iridescent, a global education non-profit that empowers underrepresented young people to become innovators and leaders through engineering and technology. To register, visit: and be sure to pack your running shoes!

We hope to see you in Amsterdam. To schedule a meeting with an AWS expert, visit

Submitted by James on September 4, 2018

Association football is Australia’s most popular and fastest-growing participation sport. This alone is enough to make the 2018 FIFA World Cup Russia™ a must-watch event for millions of fans across the country, according to Australian free-to-air network SBS.

With audience experience at its core, SBS built on its 32-year heritage with the most comprehensive multiplatform coverage of the tournament to date, deploying a new live streaming video workflow for the tournament to scale with audience demand. Powered by appliance solutions from AWS Elemental, an Amazon Web Services company, the new workflow assisted SBS to deliver its ninth consecutive tournament coverage of more than 50 matches live, free, and in HD over the SBS television network and via digital platforms.

SBS selected AWS Elemental Live appliance solutions to encode live feeds from the tournament event host in real time. AWS Elemental Server processes streamed content to enable live-to-video-on-demand (VOD) functionality and AWS Elemental Delta packages content for delivery to fans on television and connected devices across Australia.

According to SBS, the 2018 FIFA World Cup Russia™ was a multiplatform success for the media organization, reaching 9.1 million on television and securing 3.6 million live video streams.

Noel Leslie, SBS’s Chief Technology Officer, said: “The FIFA World Cup™ is a one-of-a-kind event and SBS is committed to bringing all the action from Russia to Australians across the country.  Audiences expect the best possible viewing experience across multiple platforms and the solutions provided by AWS Elemental have helped to deliver consistent performance, stability and low latency.”

View Infographic

Submitted by Alyssa on August 9, 2018

Registration is now open for the 4K 4Charity Fun Run PDX 2018. The annual fun run will take place on Wednesday, August 29 at 3:00 pm in Portland, Oregon. Shifting the event from October to late August allows us to honor the legacy of Sam Blackman, co-founder of AWS Elemental and the 4K 4Charity Fun Run.

The 4km (2.49-mile) out-and-back course is family-friendly, ADA-accessible, and runs along Tom McCall Waterfront Park, with the start and finish line located near the Burnside Bridge. Join us after the run to celebrate with music, snacks, a beer garden, and activities. T-shirts are available for purchase for $10.00 online and on-site, with 100% of proceeds from registration and t-shirt sales directly benefitting our nonprofit partners, Rosemary Anderson High School and KairosPDX.

In 2017, 4K 4Charity PDX registrants and sponsors raised more than $63,000 to support these two nonprofit organizations, resulting in our most successful event to date! Together, we can make an even greater impact this year. Share the event with friends, family, and colleagues to help expand our reach within the community even further.

Click here to register today!