AWS Elemental Blog

Video Processing Perspectives

AWS Elemental Blog
AWS Elemental Blog
Submitted by Heidi on November 10, 2016

In recognition of its 100th anniversary, the Society of Motion Picture and Television Engineers (SMPTE) hosted a series of special events around the world. The celebration culminated with the Centennial Gala, a black-tie event that took place in Hollywood, CA in late October at the conclusion of the SMPTE 2016 Annual Technical Conference & Exhibition. Elemental was honored to play a key role in both events as special presenter during the gala and by providing innovative demonstrations at the exhibit.

The Centennial Gala event featured an entertaining look at the Society’s past, present and future through the lens of achievements by the world’s leading creative visionaries and motion imaging technologists. Providing a glimpse of what’s to come, Elemental shared the stage with actor John O’Hurley, formerly of Seinfeld, in a skit highlighting virtual reality (VR). Immediately afterward, the band Entourage took to the stage in the adjoining ballroom to perform for the event’s party. Guests were able to don VR headsets – arranged by Elemental in partnership with Pixel Corps – to experience “being in the band.” A Nokia OZO camera was placed amidst the performers and the streaming VR content was processed by Elemental encoders to attendees wearing headsets.

VR and spherical content, higher frame rates and high dynamic range were key themes throughout the presentations at the three-day SMPTE conference and exhibit in Hollywood. Hundreds of key professionals representing studios, broadcast networks, technology companies, video industry veterans and the media attended.

A week later, VR was again a key topic when the Hong Kong chapter of SMPTE held its Immersive Motion Imaging Technologies seminar and celebrated the 22nd anniversary of its founding and the centennial of SMPTE. At SMPTE Hong Kong, which took place on November 3-4 at the Hong Kong Design Institute, Elemental presented at the Next Generation OTT technical symposium and supported a combined Nokia/Elemental virtual reality demonstration. As with the demonstration in Hollywood, a Nokia OZO camera streamed VR content to Elemental Live which encoded the video to 4K H.264 and served it to five head-mounted displays. The audience included upwards of one hundred senior engineers and managers from TVB, iCable, RTHK, the Hong Kong Jockey Club, and 23 Magic, among others.

For more information about Elemental solutions supporting VR, read about the Red Hot Chili Peppers performing for their “Getaway Tour” to deliver Germany’s first-ever VR live streaming concert: Red Hot Virtual Reality

Submitted by Alicia on November 7, 2016

AWS re:Invent, the largest global cloud computing conference, opens its four-day run in Las Vegas on November 28. Elemental, an Amazon Web Services company, will host a booth at the multi-venue event to showcase highly integrated cloud-based services that power premium video workflows. Members of the AWS Elemental team also look forward to this opportunity to connect with peers, present and attend speaking sessions, and learn from the many developers, subject matter experts and other AWS users in attendance.

The AWS Elemental team has four speaking sessions planned as part of the Content Delivery and Media & Entertainment tracks. Presentation topics include: architecting live linear broadcast workflows, migration of broadcast and OTT video infrastructure to the cloud, and delivering and monetizing content with AWS-based video center operations. Join us for these sessions to learn about Elemental video solutions and how the cloud impacts your business:

  • CTD201 - Architecting a 24x7 Live Linear Broadcast for 100 percent Availability on AWS
  • CTD202 - Deliver and Monetize Your Content with Video Center Operations on AWS
  • CTD203 - Journeys to the Cloud: Different Experiences in Video
  • MAE301- Accelerating the Transition to Broadcast and OTT Infrastructure in the Cloud: Spotlight on Building Media Services on AWS and Elemental

Meet with us in booth 2635 to see first-hand end-to-end video solutions that function both on-premises and on AWS infrastructure. Elemental solutions in the AWS cloud automatically provision and dynamically scale any combination of video processing, delivery and storage services within a highly resilient and secure architecture. 

Register for AWS re:Invent if you haven’t already done so, and watch for conference updates from Elemental on TwitterFacebook and Instagram during the event. We look forward to connecting and engaging with you at re:Invent in just a few weeks.

Submitted by Lisa on October 2, 2016

Today, Elemental announces the expansion of its cloud video services in India to support a growing customer base in the region that includes tier one pay TV operators, broadcasters and content providers. Elemental provides broadcast-grade video processing and delivery solutions for live and video-on-demand (VOD) viewing, and Elemental Cloud is a platform as a service (PaaS) that automatically provisions and dynamically scales any combination of Elemental solutions on AWS.

Demand for cloud-based video solutions is growing rapidly in India as leading providers increase their service offerings both for in-country viewers and those living abroad. In such a large media market, the need for scalability is clear: if a service takes off, then it is likely to reach audiences in the multi-millions, calling for a rapid increase in capacity. However, media companies deal with bandwidth consuming video data, so transferring premium video to the cloud for processing, storage and distribution can be a challenge when the nearest data center is thousands of miles away.

With the expansion of Elemental Cloud to India, media companies and other video providers have better access to cloud-based video services while minimizing the cost and latency of data transfer. Indian content owners, broadcasters and other service providers now have a complete solution to build, deploy and run their media services from the cloud in their own region.

Amazon Web Services (AWS) recently launched its newest region in Mumbai, bringing the number of AWS regions in Asia Pacific to six and to 35 availability zones globally. The new region provides local access to cloud-based resources and services for 75,000 AWS customers in India, as well as a diverse set of industries in the country. The new region also includes the Amazon Elastic Transcoder service, which provides an easy to use and cost effective way to convert short-form media files from their source format into versions that will playback on devices like smartphones, tablets and PCs.

To learn more, join us at the AWS Media Summit India, which takes place in Mumbai, Delhi and Chennai October 4 - 7. The Media Summit is a focused platform for supporting innovation, agility and transformation through the application of cloud computing technologies. The event will showcase immersive content including industry expert sessions as well as customer experience sharing. To learn more and register, click here.