AWS Elemental Blog

Video Processing Perspectives

AWS Elemental Blog
AWS Elemental Blog
Submitted by Heidi on December 12, 2016

Elemental cultivates relationships and works with a wide array of industry partners, including technology and channel partners, to develop end-to-end video processing solutions for customers around the world. The Elemental Technology Partner program includes leading vendors that provide best-of-breed content acquisition and production, content viewing, preparation, packaging, and distribution solutions. The Elemental Channel Partner program has more than 100 active channel partners.

DVB, or digital video broadcasting, is a suite of international standards for digital television distribution. DVB offers a broadcast platform for cable distribution (DVB-C), satellite transmission (DVB-S), and terrestrial transmission (DVB-T). According to the DVB consortium, television services using DVB standards are now available on every continent with more than one billion DVB receivers deployed around the world. 

Get an inside look at Elemental technology and channel partners as executives discuss how their organizations work with Elemental to create and drive revenue opportunities that comply with DVB standards. In a video snapshot with Nevion, Janne Morstøl, Chief Strategy Officer, describes how her business partners with Elemental to provide a unified headend solution that enables terrestrial operators to deliver DVB-T2 compatible video to primary screens and multiscreen devices. In a video snapshot with Teleste, Julius Tikkanen, Vice President, Video Service Platforms, describes how his company’s DVB-C and DVB-S2 expertise complements Elemental’s deep video processing experience to enable cable and satellite providers to deliver video content beyond primary screens to multiscreen devices.

Learn more about the history of DVB and how Elemental video solutions comply with the latest generation of DVB standards in this white paper, Digital Video Broadcasting.

Submitted by Heidi on November 17, 2016

Advertising is an integral part of video monetization strategies for broadcasters, pay TV operators, content programmers and other video providers. Though primary screen advertising has long been optimized, the art of making money while delivering video content on connected devices is still evolving.

Some of the challenges include device fragmentation, the use of ad blocking and a user experience that falls short of expectations. These challenges will only grow – along with the goal of monetizing video content – as global video viewership on multiscreen devices increases. According to the Ericsson Mobility Report 2015, video traffic to mobile devices is set to increase 55 percent a year through 2020. Given this, how can broadcasters and video content providers fine-tune their ability to garner ad revenue while delivering a premium viewing experience?

This white paper explores the benefits of server-side ad insertion (SSAI), which dynamically and seamlessly inserts targeted ads as video content is delivered to consumers. It also discusses how SSAI improves upon client-side ad insertion, covers the complex standards to be considered in delivering ads and explains how cloud-based resources can help media companies deliver dynamic advertising at scale. Taking advantage of the cloud is critical for accommodating peak loads  – such as top sporting events, a breaking news story or the season finale of a popular television program – all accompanied by advertising.

To learn more, download the white paper. Additional information can be found in this webcast: Monetize Video Content with Server-Side Ad Insertion.

Submitted by Laura on November 15, 2016

In the past few months, Elemental powered two important demonstrations in Japan of 4K Ultra HD video content delivery using the Hybridcast unified broadcast and broadband platform. Developed by Japanese national broadcaster NHK, Hybridcast is a powerful way of unifying traditional broadcasting technology with high-speed internet services. It provides dual broadcast and over-the-top (OTT) content delivery, allowing consumers to switch seamlessly between the two on Hybridcast-equipped receivers that accept video from traditional broadcast and internet sources.

A demonstration by Kansai Telecasting Corporation (KTV), the leading commercial broadcaster in Osaka, Japan, was a first, using a combined Elemental and Amazon Web Services (AWS) workflow to support live and on-demand 4K video delivery as part of the KTV 2016 Technical Fair to prove simultaneous broadcast and internet delivery of 4K services.

“The Elemental and AWS teams provided excellent and invaluable support, using cloud encoding and streaming to complete the Hybridcast delivery platform,” said Iwao Namikawa, Director of KTV’s Broadcast Technology Department. “It was an important achievement, as we move towards deployment of Hybridcast services, including Ultra HD.”

KTV staged live programs which were shot in 4K and then encoded in HEVC in MPEG-DASH using a software-based Elemental Live encoder. Elemental originated outputs for a KTV web server hosted on Amazon EC2 for distribution over an Amazon CloudFront content delivery network (CDN) to devices over the internet, including to an Ultra HD Hybridcast receiver in the KTV Center in Osaka. Viewers were able to enjoy the 4K content and the seamless experience of switching between broadcast HD and online Ultra HD. They could also choose other VOD channels via a common user interface.

In September, the Nagoya Broadcasting Network (NBN) held its annual Mētele Autumn Festival, which also featured live production on site and a Hybridcast content delivery platform using an Elemental Live encoder. The production included a number of NBN’s most popular programs including content for the NBN pay TV service Dance Channel, with concert performances from singers and bands shown on giant screens at the event.

While the original plan was to process and deliver 4K Ultra HD HEVC content at 20 Mbps, on-site tests proved Elemental Live encoding required only 10 Mbps for excellent quality. This allowed the link from the festival to be carried over WiFi.

“We saw how Elemental solutions could perform delivering 4K Ultra HD at the Kansai TV demonstrations earlier this year,” said Minoru Murata, Director of Technology Strategy at NBN. “We pushed the systems much harder, not only by restricting the bandwidth to 10 Mbps, but also by working outdoors in very high temperatures. The Elemental Live encoder performed perfectly, delivering premium image quality with stable operation.”

Elemental at InterBEE 2016

At InterBEE 2016, Elemental will demonstrate its full product suite and showcase SDI over IP video transport on stand 7.7307 at the Makuhari Messe, Japan, November 16 - 18. Elemental will also demonstrate a host of Amazon Web Services’ offerings for media and entertainment broadcast and OTT applications. Among other next-generation video technologies, Elemental will highlight powerful encoding that allows for creation and delivery of Ultra HD HEVC video outputs in real time for immersive virtual reality applications.