AWS Elemental Blog
AWS Elemental Blog
Submitted by Alyssa on February 22, 2019

Innovating the fan experience is a top priority for sports organizations today, including the LA Clippers, whose Clippers CourtVision digital viewing experience is reimagining the way its core audience watches each game. Clippers CourtVision puts fans in control of the viewing experience, allowing them to toggle across multiple Modes with real-time data and augmented reality features. This season’s release includes Coach Mode, which diagrams the plays as they happen; Player Mode, in which real-time-updating shooting percentages hover over each player; and Mascot Mode, which incorporates fan-friendly animations, graphics and special effects. Launched at the start of the 2018-19 NBA season, Clippers CourtVision is driven by innovative technology pioneered by Second Spectrum and a range of machine learning (ML) and data analytics services from AWS, including AWS Elemental MediaStore.

Second Spectrum collects 3D spatial data – including ball and player locations and movements – from cameras located throughout NBA arenas, as well as play-tracking data such as player speed, distance traveled, drives, and more. Data is stored and analyzed on AWS in real time, and Artificial Intelligence (AI) is applied to develop new stats that give fans a deeper understanding of what’s happening in-game. Using AR, Clippers CourtVision then displays animations and real-time game stats such as play probability, scoring likelihood, player shooting percentages and more. AWS Elemental’s MediaStore cloud storage service helps deliver the live game-watching experience.

The LA Clippers plan to continue leveraging AWS cloud-based services to improve the user experience in Clippers CourtVision and bring fans even more real-time stats and analysis. Amazon Sumerian is also on its radar as the team looks to streamline the build of highly immersive and interactive scenes in Clippers CourtVision. For more information on Clippers CourtVision, check out: www.ClippersCourtVision.com.

Submitted by James on February 19, 2019

For many video providers, achieving and maintaining superior quality for their streaming content is a top priority. However, the path to sharper images and better playback can often lead to unacceptable increases in processing and distribution overhead.

In this 20-minute breakout session from the recent AWS Insights Online Conference, Kevin Moore, AWS Elemental director of product management for live encoding products, explains three keys to achieving consistent high quality for live and on-demand streaming video while conserving downstream bandwidth and infrastructure requirements.

For more trends, technologies, and strategies that can advance your video workflows, sign up for the AWS Insights Online Conference to get on-demand access to 13 presentations from AWS video experts.

Submitted by James on February 14, 2019

Founded in 1877, The Washington Post is a world-renowned news publisher and recipient of multiple Pulitzer prizes. Known for its commitment to political journalism and international coverage with 24 correspondents in 18 bureaus around the world, The Washington Post’s mission is to serve as the first place readers turn for breaking news and investigative journalism. The publisher also differentiates itself as a technological innovator in the publishing industry, including its embrace of the newest digital technologies to drive journalistic excellence and improve the overall experience of its subscribers.

The Post's Arc Publishing platform was developed as an internal suite of tools, initially to bridge the gap between the historical print publishing mission and the new demands created by digital and mobility trends. Showcasing what it takes to be competitive in the news business today, content from Arc is delivered in parallel to print pages, web, mobile apps and a wide range of social media platforms. Over time, the portfolio of tools in Arc has expanded to include management of copy, photos, and analytics, as well as video through the Goldfish Video Management System.  

Starting in 2014, third parties began using the Arc Publishing platform and it is now used by the Los Angeles Times, Canada’s Globe and Mail, the New Zealand Herald, and smaller publishers such as Alaska Dispatch News and Oregon’s Willamette Week. These news organizations use Arc to ensure that subscribers get a responsive, reliable experience when they visit a site on a desktop or mobile device while maintaining their own distinct look and feel. In total, the platform routinely supports 95 million visitors with 1 billion monthly page views.

Arc Publishing is now reaching beyond the world of newspapers by licensing its technology to some of the largest broadcast groups in the US, including Graham Media Group, a subsidiary of Graham Holdings Company, giving its stations access to Arc’s industry-leading video content management system. Graham Media, which includes affiliates in Houston, Detroit, Roanoke, San Antonio, Orlando, and Jacksonville, will use Arc’s video platform technology to manage broadcast content for digital distribution. This is Arc’s second U.S. broadcast client since December’s launch of Raycom Media, which has relaunched more than 40 of its television and radio stations on the Arc platform. Arc now enables Raycom to bring news, information, and entertainment content in real time to millions of viewers on their preferred devices.

“The Arc platform enables fast and seamless integration not only for news publishers but also for large digital brands worldwide, and we’re excited to extend this to a major national broadcaster like Raycom Media,” said Scot Gillespie, CTO of The Washington Post. “Arc’s live and on-demand video capabilities, combined with its superior multi-site support, give Raycom a powerful platform suite with which to achieve their digital publishing goals.”

From an early stage, The Post chose to move away from the monolithic approach used by its prior content management system. With the use of AWS, the Arc Publishing platform takes full advantage of a microservices-based architecture with Amazon Elastic Container Service (Amazon ECS) and Amazon Elastic Compute Cloud (Amazon EC2) enabling rapid, automated deployment of new features and updates. Utilizing a custom development platform, also built on AWS, Arc Publishing completes more than 50 deployments per day to help media companies continually enhance viewers’ experiences. AWS has also helped The Washington Post expand Arc into a multi-tenant architecture, scale rapidly, and take full advantage of new innovations such as AWS Elemental Media Services.

The Arc Platform’s Goldfish Video Management System heavily leverages the suite of AWS Elemental Media Services and gives system users complete freedom to pick and choose how they want to present both live and recorded video assets in a single, integrated workflow. AWS Elemental MediaLive, AWS Elemental MediaConvert, and AWS Elemental MediaStore enable Arc to support video version management, captioning, and coordination of different video streams across multiple devices.

One of Arc’s key differentiators is its seamless integration of live stream sources and digital publishing functionality which help provide automated workflows for live video distribution. Arc enables easy and efficient clipping, cropping, and publishing of live video stream segments even while the stream is running. For live content, Arc uses an on-premises AWS Elemental Live encoder, which acts as the video source for the AWS Cloud. All Goldfish assets are then published and delivered globally through the Amazon CloudFront content delivery network (CDN).

The flexibility of the platform, including the extensive use of AWS Elemental Media Services, has enabled Arc’s team to create turn-key solutions that can scale up and onboard clients overnight. In addition to powering all of Raycom’s sites in less than six months, Arc launched iOS and Android apps for the same 40 stations in the same time frame.

By offloading the creation of publishing tools and the hosting of sites, media companies can concentrate on journalism and videography rather than the technical requirements of getting content in front of readers and viewers. "Arc’s value proposition is essentially let us run the content management system (CMS) for you. You focus on differentiation,” added Gillespie.

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