It’s hard to overstate the global popularity of live sports programming, and the Australian market, with its thriving slate of homegrown and international leagues, is a shining example. With its recently launched multi-sport streaming service, Kayo Sports offers Australia’s sports fans a massive selection of more than 50 live sports powered by FOX SPORTS Australia, ESPN, and beIN SPORTS.
Subscribers can stream Kayo’s library of live and on-demand sports on iOS and Android mobile devices, laptops and PCs, and on TVs with Telstra TV, Apple TV, and Chromecast Ultra apps. Events are available in 1080p HD and users can stream to as many as three events or games at the same time. SplitView functionality means viewers can watch up to four events or camera angles on one screen on selected devices. Kayo also offers a feature that lets viewers hide stats and scores so they can catch up on completed events without stumbling upon the final result.
Enabling Kayo’s dynamic audience experience is video infrastructure from AWS. Kayo uses AWS Elemental Live encoding on-premises to prepare live streams for the AWS Cloud, where AWS Elemental Media Services process, package, and deliver HLS and MPEG-DASH streams for distribution through the Amazon CloudFront content delivery network (CDN). The Kayo sports service lets users control the action with pause, rewind, and replay functionality delivered by AWS Elemental MediaPackage, and the workflow supports Kayo Key Moments, which lets viewers skip straight to highlights during on-demand viewing.
Performance, scale, and resiliency were key priorities for Kayo’s video infrastructure. AWS Elemental Media Services and Amazon Elastic Compute Cloud (Amazon EC2) scale automatically with demand, and MediaPackage manages resources across multiple AWS Availability Zones as it prepares and originates content for delivery to CloudFront. A data lake built on Amazon EC2 and Amazon Simple Storage Service (Amazon S3) enables analysis of live performance data to support continuous optimization, while on the front end of the service, AWS Lambda and AWS Step Functions support serverless execution of sign-ups and user validation.
“Kayo provides a new way for Australians to experience sport,” said Thomas Kaurin, Director of Technology at Kayo Sports. “With over 30,000 hours of content and game-changing features, it’s critical we deliver the best possible experience to sports-loving Aussies. AWS helps Kayo do this through its fast pace of innovation, with constantly evolving tools that help us deliver a world class experience.”
Innovating the fan experience is a top priority for sports organizations today, including the LA Clippers, whose Clippers CourtVision digital viewing experience is reimagining the way its core audience watches each game. Clippers CourtVision puts fans in control of the viewing experience, allowing them to toggle across multiple Modes with real-time data and augmented reality features. This season’s release includes Coach Mode, which diagrams the plays as they happen; Player Mode, in which real-time-updating shooting percentages hover over each player; and Mascot Mode, which incorporates fan-friendly animations, graphics and special effects. Launched at the start of the 2018-19 NBA season, Clippers CourtVision is driven by innovative technology pioneered by Second Spectrum and a range of machine learning (ML) and data analytics services from AWS, including AWS Elemental MediaStore.
Second Spectrum collects 3D spatial data – including ball and player locations and movements – from cameras located throughout NBA arenas, as well as play-tracking data such as player speed, distance traveled, drives, and more. Data is stored and analyzed on AWS in real time, and Artificial Intelligence (AI) is applied to develop new stats that give fans a deeper understanding of what’s happening in-game. Using AR, Clippers CourtVision then displays animations and real-time game stats such as play probability, scoring likelihood, player shooting percentages and more. AWS Elemental’s MediaStore cloud storage service helps deliver the live game-watching experience.
The LA Clippers plan to continue leveraging AWS cloud-based services to improve the user experience in Clippers CourtVision and bring fans even more real-time stats and analysis. Amazon Sumerian is also on its radar as the team looks to streamline the build of highly immersive and interactive scenes in Clippers CourtVision. For more information on Clippers CourtVision, check out: www.ClippersCourtVision.com.
For many video providers, achieving and maintaining superior quality for their streaming content is a top priority. However, the path to sharper images and better playback can often lead to unacceptable increases in processing and distribution overhead.
In this 20-minute breakout session from the recent AWS Insights Online Conference, Kevin Moore, AWS Elemental director of product management for live encoding products, explains three keys to achieving consistent high quality for live and on-demand streaming video while conserving downstream bandwidth and infrastructure requirements.
For more trends, technologies, and strategies that can advance your video workflows, sign up for the AWS Insights Online Conference to get on-demand access to 13 presentations from AWS video experts.