Every year, NAB Show curates a rich, forward-looking conference agenda that brings to light ideas and technologies that will propel the media industry forward. For next week’s conference, Amazon Web Services will produce two groundbreaking gatherings of industry experts to explore the future of media creation and distribution, and what it means for broadcasters and other content providers:
Beyond the Field: How Sports Pioneers are Powering the 360 Audience Experience in the Cloud
Led by NFL.com analytics expert Cynthia Frelund, this Main Stage Keynote panel reveals how next-generation media workflows can create enhanced, customized experiences for sports fans using cloud services and artificial intelligence. Sharing their insights are sports media leaders Stephanie Lone, Senior Vice President, Engineering, CBS Sports Digital; Rafael Soltanovich, Vice President, Software Development, Hulu; Scott Sonnenberg, Chief Global Partnerships Officer, LA Clippers; and Mark Kramer, Vice President, Engineering and Technology, Pac-12 Networks. The session takes place Monday, April 8 at 2:30 p.m. on the Main Stage (N4) of the Las Vegas Convention Center. The event is also available to view on demand at https://www.nabshow.com/video/beyond-field
Video Storytelling as a Service: How Cloud Helps Broadcasters Streamline and Become Go-to Digital Destinations
This panel session explores the use of cloud services to streamline newsroom workflows, accelerate real-time news delivery and distribution, and help attract bigger audiences. Moderator John Clark, Executive Director, NAB PILOT is joined by panelists Catherine Badalamente, Vice President, Digital Media, Graham Media Group; Matt Monahan, Director of Product, Arc Publishing at Arc Publishing/Washington Post; and Alex Dunlap, Amazon Web Services, Inc., General Manager for AWS Elemental. The panel takes place Tuesday, April 9 at 11:20 a.m. in room N260 of the Las Vegas Convention Center.
Follow AWS Elemental on Twitter for NAB Show news and live updates from our panel sessions.
Pac-12 Networks, the sports media production arm of the Pac-12 Conference, has gone all-in on AWS to transform the collegiate sports experience for its millions of fans. In this video, Mark Kramer, Vice President, Engineering & Technology, shares how Pac-12 Networks applies AWS Elemental Media Services along with AWS services for database, storage, compute, and machine learning as it delivers more than 850 live events and over 200 hours of studio programming per year.
Today, AWS introduced the Secure Packager and Encoder Key Exchange, or SPEKE for short. So, what is it? SPEKE is an open API specification that aims to democratize media workflows by streamlining the way Digital Rights Management (DRM) systems integrate with encryptors. For those unfamiliar with the term, “encryptors” encompasses encoders, transcoders, and origin servers. In video processing and delivery workflows, encryptors obtain encryption keys from DRM platforms, encrypt content, and send it downstream for consumption.
SPEKE delivers a standardized method for key exchange between encryptors and DRM systems for both live and on-demand media workflows, while allowing media customers to use any SPEKE-enabled key server or encryptor in on-premises, cloud, or hybrid infrastructures. SPEKE is built on the DASH Industry Forum’s Content Protection Information Exchange (CPIX) specification. SPEKE builds on CPIX for authentication and other behaviors, and eliminates the need for intense, complex integrations between proprietary multi-DRM APIs and encryptors from different vendors. AWS Elemental MediaConvert, AWS Elemental MediaPackage, AWS Elemental Live and AWS Elemental Delta each support SPEKE and we are looking for other encoding, transcoding, and packaging vendors to integrate SPEKE into their product offerings. (For a deeper dive on CPIX, see this guest post on the AWS Media Blog.)
Prior to SPEKE, integration would require a custom API between each DRM key server and each encryptor, which proved time consuming and could delay the launch of new services for customers. Now, SPEKE-enabled DRM key servers should work with any SPEKE-enabled encryptors out of the box. SPEKE supports HLS, MSS, and DASH with DRM solutions including Apple FairPlay, Microsoft PlayReady, Google Widevine, AES-128, and proprietary DRMs.
More than a dozen vendors are already on board with SPEKE including AWS, Axinom, castLabs, EZDRM, INKA Entworks, Insys Video Technologies, Intertrust Technologies, Irdeto, Kaltura, NAGRA, NEXTSCAPE, Verimatrix, Viaccess-Orca, VUALTO, and WebStream.