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Video Processing Perspectives

Unifying Video Content Delivery in Norway

Unifying Video Content Delivery in Norway

As in many places around the world, the media landscape in Norway has experienced a dramatic increase in digital content consumption in the past several years. Norway is home to many prodigious newspapers, magazines and traditional media outlets which are adopting new technologies to extend their reach to audiences. Norsk Telegrambyrå (NTB), Norway’s largest news agency, is no exception.

Founded in 1867, NTB delivers content services in the form of text, images, video and graphics to many Norwegian media outlets, including broadcasters and online newspapers. Focused on domestic news, international news and sporting events, NTB also offers a wide range of services such as distribution of press releases, image storage and language courses.

Recognizing the importance of live video for customers, NTB built a content delivery platform using software-defined video solutions from Elemental. When NTB field reporters cover news events across Norway, the live video stream is sent to an Elemental encoder, which ingests SDI inputs along with a variety of IP streams in RTMP or HLS, and then outputs formatted video for any type of device.

“It’s key for us that all aspects of our broadcast channels are stable and reliable,” said Ivar Ekseth, Project and Video Technician at NTB. “The Elemental encoder that we use is probably the most stable one. I don’t think there’s been one drop in the stream or any of the four channels we have been delivering, and that has been huge.”

Elemental’s flexible and scalable video solutions enable NTB to cover both domestic and international news, and bring a seamless user experience to customers. To learn more about how Elemental supports NTB live streaming, watch this video case study, produced by our Norwegian partner, AVIT.