Association football is Australia’s most popular and fastest-growing participation sport. This alone is enough to make the 2018 FIFA World Cup Russia™ a must-watch event for millions of fans across the country, according to Australian free-to-air network SBS.
With audience experience at its core, SBS built on its 32-year heritage with the most comprehensive multiplatform coverage of the tournament to date, deploying a new live streaming video workflow for the tournament to scale with audience demand. Powered by appliance solutions from AWS Elemental, an Amazon Web Services company, the new workflow assisted SBS to deliver its ninth consecutive tournament coverage of more than 50 matches live, free, and in HD over the SBS television network and via digital platforms.
SBS selected AWS Elemental Live appliance solutions to encode live feeds from the tournament event host in real time. AWS Elemental Server processes streamed content to enable live-to-video-on-demand (VOD) functionality and AWS Elemental Delta packages content for delivery to fans on television and connected devices across Australia.
According to SBS, the 2018 FIFA World Cup Russia™ was a multiplatform success for the media organization, reaching 9.1 million on television and securing 3.6 million live video streams.
Noel Leslie, SBS’s Chief Technology Officer, said: “The FIFA World Cup™ is a one-of-a-kind event and SBS is committed to bringing all the action from Russia to Australians across the country. Audiences expect the best possible viewing experience across multiple platforms and the solutions provided by AWS Elemental have helped to deliver consistent performance, stability and low latency.”