AWS Elemental Blog

Video Processing Perspectives

Say Hello to AWS Elemental

Say Hello to AWS Elemental

This is a bright and orange-y day, for me and for everyone on the AWS Elemental team!

When Elemental joined Amazon Web Services, we did so in the belief it was the ideal combination of deep strength in video infrastructure and world-class expertise in cloud services. We had a singular goal of helping our customers keep up with the rapidly evolving landscape for streaming and broadcast video.

Today, we update our formal identity to reflect this goal, and officially become AWS Elemental. This new name, logo and brand captures our customer promise: to help perfect the media experience for viewers, now and in the future.

We see tremendous opportunity and change coming to the media and entertainment market segment. New delivery approaches. Lower cost development. More agile workflows. All this adds up to better experiences for our customers, their development teams, and their bottom line.

Simply put, our job at AWS Elemental is to take on the undifferentiated heavy lifting in video workflows and allow customers to focus on creating captivating content, monetizing it efficiently, and delighting their viewers. Since our founding in 2006, we have been honored to deliver on this promise to more than one thousand customers.

To give you a more detailed sense of the innovations we are driving, we’re showcasing a number of advancements in video processing and delivery, including real world applications and use cases, at next week’s NAB Show, where I’m pleased to say Amazon Web Services will power the world’s first live 4K video stream from space as part of a live discussion with NASA astronaut Peggy Whitson. The workflow leverages technology from our entire portfolio: AWS Elemental Live for live encoding, AWS Elemental Delta for just-in-time packaging and origination, Amazon CloudFront for content delivery, and Amazon Route 53 for DNS. It’s an honor to help support the agency as it engages in an amazing historical first.

Of course, there’s much more to be said about the exciting future of video technology and what our customers are doing to make it a reality. I look forward to continuing that conversation as we make it so, together.