AWS Elemental Blog

Video Processing Perspectives

MultiChoice Africa Goes End-to-End with Software-Defined Video

MultiChoice Africa Goes End-to-End with Software-Defined Video

It started with a message to an Elemental sales office in Paris: “Do you have a solution that can package video-on-demand (VOD) assets?” The question was asked on behalf of MultiChoice Africa, one of the largest multi-platform pay TV operators in South Africa, which serves viewers across the Sub-Saharan continent. MultiChoice also expressed interest in expanding its services beyond live streaming and VOD to support time-shift capabilities.

This question launched Elemental’s bid to incorporate Elemental Delta into the MultiChoice content delivery workflow, but not without facing some key challenges. MultiChoice required a solution that could scale efficiently, because the company intended to double the size of its content library, including movies, sports and television shows, by the end of 2015. MultiChoice also needed to implement a software-based solution that could easily integrate with existing infrastructure, as well as provide the ability to adapt to changing market conditions and customer demands.

After several months of working closely with the MultiChoice DStv team, which is responsible for online digital satellite television delivery, Elemental successfully addressed all technical requirements while offering ongoing education regarding solution capabilities. The end result included the deployment of Elemental Delta into the MultiChoice workflow, alongside Elemental Live and Elemental Server, to successfully support content delivery and live-to-VOD services. Furthermore, Elemental technical support ensures that MultiChoice subscribers in Sub-Saharan Africa receive content choices and exceptional viewing experiences via direct-to-home satellite video delivery.