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Video Processing Perspectives

Japan Networks Build Innovative Workflows with AWS Elemental

Japan Networks Build Innovative Workflows with AWS Elemental

Kyushu Asahi Broadcasting Corporation (KBC) is broadcaster and title sponsor of KBC Augusta, a prominent annual tournament on the Japan Golf Tour. For the 2017 event, KBC deployed advertising insertion solutions from AWS Elemental and technology consulting partner Necfru, a member of the AWS Partner Network (APN), to help boost monetization of its expanded offering of live over-the-top (OTT) video content from the tournament.

KBC introduced dynamic advertising insertion powered by AWS Elemental into its live OTT workflow as part of Necfru Media Cloud, the company’s live and on-demand video distribution solution. Using cloud-based, server-side ad insertion technology powered by AWS Elemental Delta and AWS Elemental Live solutions within AWS Elemental Cloud, KBC was able to deliver pre-roll and mid-roll video ads with consistent high quality, and without interruptions between primary content and ads. The broadcaster exceeded its key benchmarks for ad fill rates, abandonment rates and quality of service.

For Nagoya Broadcasting Network (NBN), September marked a major milestone it its development of 4K video content over Hybridcast, which we first covered here. The powerful Hybridcast platform unifies broadcast and OTT content delivery, allowing consumers to switch between the two on special receivers that accept both traditional broadcast and internet video.

Following the success of last year’s initial technology demonstration, NBN extended its development of 4K delivery over Hybridcast to incorporate live streaming over cable TV networks. This effort culminated in a comprehensive demonstration of the new capability to augment network’s coverage of its annual NBN Autumn Festival. AWS Elemental Live encoding software ingested a 4K baseband signal from a switcher fed by six 4K-resolution cameras and processed it for delivery over a CATV network; the cable network carried the live streams as RF signals to a Hybridcast-enabled set-top box. Through this demonstration, NBN validated its ability to deliver live, 4K-resolution content over cable networks to users with or without an IP network connection. “We are quite pleased with the success of the demonstration of live 4K video over Hybridcast via cable network infrastructure,” said Minoru Murata, Director of Technology Strategy at NBN. “We achieved stable image quality and reliable, robust performance for 4K HEVC over MPEG-DASH format delivery, and consider this a significant step forward in our deployment of Hybridcast services alongside cable services.”