AWS Elemental Blog

Video Processing Perspectives

AWS Elemental Blog
AWS Elemental Blog
Submitted by James on September 4, 2018

Association football is Australia’s most popular and fastest-growing participation sport. This alone is enough to make the 2018 FIFA World Cup Russia™ a must-watch event for millions of fans across the country, according to Australian free-to-air network SBS.

With audience experience at its core, SBS built on its 32-year heritage with the most comprehensive multiplatform coverage of the tournament to date, deploying a new live streaming video workflow for the tournament to scale with audience demand. Powered by appliance solutions from AWS Elemental, an Amazon Web Services company, the new workflow assisted SBS to deliver its ninth consecutive tournament coverage of more than 50 matches live, free, and in HD over the SBS television network and via digital platforms.

SBS selected AWS Elemental Live appliance solutions to encode live feeds from the tournament event host in real time. AWS Elemental Server processes streamed content to enable live-to-video-on-demand (VOD) functionality and AWS Elemental Delta packages content for delivery to fans on television and connected devices across Australia.

According to SBS, the 2018 FIFA World Cup Russia™ was a multiplatform success for the media organization, reaching 9.1 million on television and securing 3.6 million live video streams.

Noel Leslie, SBS’s Chief Technology Officer, said: “The FIFA World Cup™ is a one-of-a-kind event and SBS is committed to bringing all the action from Russia to Australians across the country.  Audiences expect the best possible viewing experience across multiple platforms and the solutions provided by AWS Elemental have helped to deliver consistent performance, stability and low latency.”

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Submitted by Alyssa on August 9, 2018

Registration is now open for the 4K 4Charity Fun Run PDX 2018. The annual fun run will take place on Wednesday, August 29 at 3:00 pm in Portland, Oregon. Shifting the event from October to late August allows us to honor the legacy of Sam Blackman, co-founder of AWS Elemental and the 4K 4Charity Fun Run.

The 4km (2.49-mile) out-and-back course is family-friendly, ADA-accessible, and runs along Tom McCall Waterfront Park, with the start and finish line located near the Burnside Bridge. Join us after the run to celebrate with music, snacks, a beer garden, and activities. T-shirts are available for purchase for $10.00 online and on-site, with 100% of proceeds from registration and t-shirt sales directly benefitting our nonprofit partners, Rosemary Anderson High School and KairosPDX.

In 2017, 4K 4Charity PDX registrants and sponsors raised more than $63,000 to support these two nonprofit organizations, resulting in our most successful event to date! Together, we can make an even greater impact this year. Share the event with friends, family, and colleagues to help expand our reach within the community even further.

Click here to register today!

Submitted by James on July 20, 2018

The University of Notre Dame and its video production resource, Notre Dame Studios, serve students and the University community with live and recorded events and original programming. For the staff and students responsible for creating and delivering live streaming content, one of the most important days on the academic calendar is Notre Dame Day.

Each spring, Notre Dame Day inspires and entertains alumni, students, family, and friends with stories from around the world. The 29-hour live streaming broadcast of on-campus events features interviews, performances, and guest appearances, all in celebration of the famous institution.

In advance of this year’s Notre Dame Day, Notre Dame Studios was tasked with building a solution to broadcast high-quality video streams directly from central or remote sites across the 1,250 acre (505 hectare) campus. The new video solution would need to support a wide range of live programming - academic, faith, student life, and athletics -  to be distributed locally through campus channels or to be viewed on connected devices anywhere. This meant securing a video encoding solution that was small and portable, with minimal power and cooling requirements, yet with a comprehensive set of features. The system would have to be capable of living in or out of a racked environment and reliably streaming content 24x7, as well as easily installed in a variety of locations. And, the solution had to be simple, with only power, SDI, and Ethernet connectivity for quick setup and startup.

To meet its requirements, Notre Dame selected the AWS Elemental Live small form factor appliances. Measuring just 10.5 x 1.75 x 9.5 in. (26.7 x 4.4 x 24.1 cm) with a weight of 4.5 lbs. (2.0 kg), these systems are ideal for placing in rolling kits to transport equipment to event locations, as well as mounting in racks in a video operations hub. AWS Elemental Live software meets Notre Dame Studios’ requirements today with support for 720p high-definition video and the H.264 AVC compression standard, and is ready to meet future requirements with built-in support for 1080p and high-efficiency video coding (HEVC) compression. Power requirements are simple, and no extra cooling is needed. With AWS Elemental small form factor hardware, video production can now move anywhere it needs to go.

Live broadcasts of Notre Dame Day provided a challenging, high-stakes environment for Notre Dame’s new streaming solution. The compact appliances performed flawlessly, providing adaptive bitrate streams for distribution by Notre Dame Studios to a variety of diverse endpoints, including several content delivery networks and video services including Facebook, YouTube, CBS Interactive, and the website. With AWS Elemental, the University was able to bring Notre Dame Day events live from across the campus to Notre Dame global community. Now, Notre Dame Studios can benefit from a flexible, future-ready live streaming solution in service of its mission year-round.

For more on Notre Dame Studios and their deployment of AWS Elemental Live small form factor solutions, read our case study.