Around the globe, we’re seeing more and more people opt for tuning in online to catch major live events in real-time. The higher profile the event, the more pressure mounts to meet the technological demands of massive audiences expecting to see high quality video streamed to their device of choice.
Whether it’s a specific sporting event like a World Cup final or the opening ceremony of an Olympic Games, must-see performances and concerts, gaming tournaments and other iconic content, online viewership has increased at staggering rates, doubling over the past three years alone. Knowing that demand could very quickly outstrip available resources, video programmers around the world have turned to Elemental to support these high-stakes scenarios and to deliver premium content anywhere, anytime with innovative, scalable software.
Now we’re doing the same with the Microsoft Xbox Live Events team. The team was created in 2010 to bring high quality live events to discriminating viewers that expect first class standards in terms of picture quality, latency and content delivery. In fact, 75 to 85 percent of Xbox console viewers can tap into an 11 Mbps stream. With 80 live streamed broadcasts to more than 40 countries to date, the Xbox live events team has met the lofty standards of their technologically advanced audience. This commitment to execute and deliver is the reason why Corey Smith, Service Engineering Manager at Xbox Live and his team partnered with Elemental.
“With Elemental we have been able to tackle the most demanding internet based broadcast events. Our partnership has been the key to success for Xbox in delivering a high quality broadcast that customers expect and differentiates us from many other internet broadcasters.”
To watch the presentation Corey gave at Streaming Media West 2014 on the use of Elemental software-defined video solutions to execute its goals around linear events streaming with dynamic ad insertion to a worldwide audience, click here.