AWS Elemental Blog

Video Processing Perspectives

Building Earth’s Biggest Video Infrastructure!

Building Earth’s Biggest Video Infrastructure!

I am thrilled to announce that Elemental is joining forces with Amazon to accelerate the development and adoption of our software-defined video platform. As a part of Amazon Web Services, Elemental will continue to operate under our existing brand, delivering the full range of solutions required by our customers.

Like Elemental, Amazon believes in relentlessly executing on a long-term vision to help customers solve their most difficult problems. This alignment made us strong technology partners over the past four years. Through this partnership, we learned that Elemental and Amazon share similar core values and that the cultural alignment between the two companies is remarkable. Elemental’s top core value of Integrity is similar to Amazon’s Leadership Principal ‘Earn Trust of Others.’ Amazon ups the ante on Elemental’s core value of ‘Customer Centrism’ with their ‘Customer Obsession.’ And Elemental’s third core value, ‘Innovation,’ is matched by Amazon’s ‘Invent and Simplify.’ This alignment around the fundamental, intrinsic cultural values shared by our teams ensures that we will do great things together.

Even with the technical and cultural alignment between the two companies, entering into this journey with Amazon was something we thought long and hard about. We came to the conclusion that moving forward was the right thing for all of our stakeholders. Specifically:

  • For our customers: Elemental’s unrelenting focus on making customers excessively happy will continue unabated. Whether you are running our software on-premises or in the cloud, you will see our pace of innovation accelerate and our investment in Service and Support increase.
  • For our team: You have built the world’s leading software-defined video company, out-innovating and out-performing larger, entrenched competitors. This relationship will allow us to substantially grow our global team and ensure that we realize our vision to enhance more than 90% of the video bits being delivered over IP networks.
  • For our community: Our community’s long- and short-term investments made Elemental possible. We are committed to ensuring that the “virtuous cycle” continues and will continue to expand our early Community Investment efforts in ways that enhance the cities in which we live around the world.

Thank you to everyone who has played a role in Elemental’s success thus far. We look forward to being an even better partner to our stakeholders as the next stage of the journey unfolds.


Sam Blackman