AWS Elemental Blog

Video Processing Perspectives

Build Video Workflows in the Cloud with AWS Media Services

Build Video Workflows in the Cloud with AWS Media Services

Authored by Alex Dunlap, General Manager, AWS Elemental 

Today, we launched a new family of services designed to help video providers of all kinds create, process and deliver video in the cloud. You can use AWS Media Services on a standalone basis, integrate them with on-premises solutions, or join them with other AWS services to build complete, end-to-end video workflows in the cloud. With these services, customers and partners get the proven video expertise of AWS Elemental combined with the power and scale of the AWS Cloud:

  • AWS Elemental MediaConvert is a file-based transcoding service that helps quickly process video for on-demand delivery at scale;
  • AWS Elemental MediaLive is a live encoding service that puts broadcast-grade video processing into the cloud for live events, 24x7 linear channels and other real-time streaming media applications;
  • AWS Elemental MediaPackage is a video service for cost-effective packaging and origination that delivers DVR viewing experiences to mobile phones, tablets, computers, connected TVs and more;
  • AWS Elemental MediaStore is a video origination and storage service that offers the performance and consistency required for streaming media;
  • AWS Elemental MediaTailor is a cloud-based video service for server-side ad insertion that makes it easy to personalize and monetize streaming video content.

When Elemental joined AWS two years ago, the video business was in a unique period of transition—the kind that only happens every few decades. Internet-delivered video was starting to become essential to how people watch video. This trend has done nothing but accelerate in the two years since. In response, our customers and partners are thinking critically about what it takes to have a successful media distribution strategy. They’ve shared some of this thinking with us, and we’ve tried our best to listen. Most commonly, we’ve heard success defined in three terms:

First, reliability. Our customers and partners want to be able to build internet-based video solutions that can meet or exceed the reliability bar set by traditional broadcast technologies. Second is flexibility. They want solutions that let them move nimbly to offer new products, enter new geographies and take advantage of new technologies. Third is focus. They want to focus their most precious resource – their time –  on making compelling content that looks great, building new experiences for their viewers, and creating new ways to monetize them.

We built AWS Media Services to help our customers and partners build successful strategies defined in these three terms. Now that these services are available to everyone, we’re excited to see what video professionals accomplish with them. In fact, several organizations have already put AWS Media Services into production as part of their video workflows, such as BT, Cinépolis, fuboTV, Levels Beyond, Nine Entertainment, M2A Media, Pac-12 Networks, Qello, Spuul, Amazon Video.  If you’re interested in checking them out, getting started with AWS Media Services is easy. Simply set up an AWS account (or use one you already have) and log in to the AWS Management Console for any of the services. For many use cases, it’s possible to have a new channel up and running within minutes so you can start creating right away.

If you’d like to know more, AWS Evangelist Jeff Barr takes a deep dive into the new services on his blog, and you can find today’s press announcement here. Stay tuned for more updates as we look at each of these services and how they can help you advance your video workflows.