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4K 4Charity: Giving Increased Diversity and Inclusion a Run!

4K 4Charity: Giving Increased Diversity and Inclusion a Run!

Diversity is good for business.

Research data, such as those from McKinsey, Morgan Stanley and IBM, have established that diversity and inclusion have a direct positive correlation to the bottom line. A more diverse and inclusive workforce is also a powerful competitive advantage. It means bigger and better talent pools and a richer marketplace of ideas which, in turn, foster more competitive companies and a stronger industry as a whole.

Seems pretty straightforward.

Yet progress is sluggish toward more diverse and inclusive workplace cultures within the media and entertainment and technology industries.

  • 13% of film and TV directors in the U.S. today represent minority and ethnic groups
  • Just over 28% of all speaking characters are from minority and ethnic groups
  • African American and Hispanic workers together make up just 15.4% of the high-tech workforce, compared to 28.2% of the workforce in all private industries
  • Only 35.7% of high tech workers are women

Understandably, systemic change like this takes time. While it’s heartening to see many companies across the media and entertainment and technology sectors initiating and progressing D&I programs, it’s time for us all to shift into higher gear.

A great way to take meaningful action and galvanize change is to support the 4K 4Charity Fun Run at the 2017 NAB Show. I am excited to share with you that, starting with the 2017 NAB Show, all 4K 4Charity Fun Run Series proceeds will go to organizations focused on diversity and inclusion!

Now a tradition at the NAB Show and IBC, the run was founded three years ago to provide a healthy, fun way to give back amidst the busy trade show environment. To date, these events raised more than $400,000 (USD) in gross proceeds for worthy charities.

At the 2017 NAB Show, generous donations from sponsors and individual registrants will benefit Mercy Corps, which works with the most vulnerable women and adolescents in crises, providing safe places, education opportunities, job skills training and community engagement projects to help them build a strong tomorrow. 4K 4Charity proceeds will also be shared with Women Who Code, which is dedicated to inspiring women to pursue and excel in technology careers and to help them become leaders and role models in the tech industry.

Remember: the 4K 4Charity Fun Run stands apart from similar events in that 100% of individual registrant donations are forwarded to the designated beneficiaries.

Together, we can accelerate efforts across the media and entertainment and technology industries to foster truly inclusive cultures built on representation, engagement and equal opportunity. I urge you to take action today by signing up for the 4K 4Charity Fun Run at the 2017 NAB Show. Think about accelerating the pace of support by encouraging your co-workers and colleagues to do the same through a fun corporate team or challenge. Maybe even check in with your company’s community investment, D&I and/or foundation to see about a sponsorship and corporate match gifts – and then get in touch with Kate Incerto, 4K 4Charity Fun Run manager.

Whatever your course of action, please give increased diversity and inclusion a run at the 2017 NAB Show!