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4K 4Charity Breaks Records and Supports Diversity and Inclusion at NAB Show

4K 4Charity Breaks Records and Supports Diversity and Inclusion at NAB Show

At NAB 2017, more than 660 individuals from the media, entertainment and technology industries laced up their shoes in the name of diversity and inclusion at the 4K 4Charity Fun Run. In support of this event, 4K 4Charity sponsors, partners and supporters raised more than $52,000 for nonprofit beneficiaries, Mercy Corps and Women Who Code. This funding will enable these deserving organizations to continue in their work to aid millions of people who are at risk or underrepresented around the world.

Breaking $50,000 in total donations marked one of many exciting “firsts” for the 4K 4Charity Fun Run Series. The run at the NAB Show also achieved milestones such as the first time to garner support from 17 corporate sponsors, the first time to offer a complimentary t-shirt to early registrants, and the first participant to finish the 4km (2.49-mile) course in under 13 minutes. 

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Our generous 4K 4Charity Fun Run sponsors helped make each first and every achievement possible. If you would like to sponsor the September 16 Fun Run at the IBC show, contact Kate Incerto at incertok@elemental.com.