2018 Archive - AWS Elemental Blog

Video Processing Perspectives

2018 Archive - AWS Elemental Blog
2018 Archive - AWS Elemental Blog
Submitted by Marc on May 23, 2018

If you’re looking for video encoding subject matter experts, the AWS Media Blog is where you’ll find them. From explaining how complex media workflows work in practice, to technical how-to instructions, to choice recaps of technology demos and tech talks from recent industry conferences, all information is presented in a consumer-friendly format. Some recent examples:

In this first of a series, AWS Elemental Senior Solutions Architect Nicolas Weil and Solutions Marketing Manager Kiran Patel explain in detail why latency is a challenge, for content providers and audiences, in live video streaming. “How-to” topics in the series include formulas, workflows, and technical walk-throughs to achieve low latency through:

  • Optimization of your video encoding pipeline
  • Selecting an appropriate segment duration
  • Building the right architecture for your application
  • Tuning video player settings

Read it now: How to Compete with Broadcast Latency Using Current Adaptive Bitrate Technologies: Part 1. And stay tuned for additional installments in the coming days.

In a related post, Patel explains origin storage and the role it can play in reducing video streaming latency while maintaining a high quality viewing experience at scale. Get the writes and reads needed with AWS Elemental MediaStore

Wondering how to configure your video processing with cloud services? AWS Elemental Product Marketing Manager Dan Gehred has authored a five-part blog series – with workflow examples and step-by-step instructions – about how to configure and connect various encoders to AWS Media Services, which you can read now:

  1. Connecting AWS Elemental Live On-Premises to AWS Media Services in the Cloud
  2. Connecting OBS Studio to AWS Media Services in the Cloud
  3. Connecting FFmpeg Using RTP to AWS Media Services in the Cloud
  4. Connecting FFmpeg Using RTMP to AWS Media Services in the Cloud
  5. Connecting VLC Media Player Using RTP to AWS Media Services in the Cloud

Keep an eye on this space for continued learnings from AWS video experts immersed in the media and entertainment industry.

Submitted by Laura on May 10, 2018

It is with deep sadness that we share news of the death of our good friend and colleague, Manuel De Peña, Senior Director Field Operations, East Region, for AWS Elemental. Manuel died on May 9, 2018, in a car accident. Our thoughts and prayers are with his wife, Pam, and his two sons at this time, with whom we share in deeply grieving this loss.

Manuel was a huge part of AWS Elemental’s success and in growing one of the industry’s most unique companies. He brought his passionate and thoughtful approach to every aspect of his work and inspired those around him. His incredible personality could fill a room. Manuel was  a trusted expert and a good friend to so many across the industry. He will be sorely missed.

The journey we all shared with Manuel was much too short. We honor his memory by committing ourselves to finding the inspiration in each day we are given, and to living life with a passionate commitment to kindness and excellence.

Memorial contributions in Manuel's name can be made to The Virginia Tech Foundation on-line by visiting http://www.givingto.vt.edu or by mail to:

Virginia Tech Advancement (0336)
Office of Gift Accounting
902 Prices Fork Road
Blacksburg, VA 24061

Please note on your check or correspondence that this gift is for a “scholarship in memory of Manuel De Pena” when mailing tributes or include this note in the Honorary/Memorial Gifts section when making gifts on-line. 

Donations can also be made to the mikeroweWorks Foundation in Manuel's name. This group provides scholarships to people who want to learn a skill or a trade. Donate by check or on-line at mikeroweworks.org - Giving Options.

1207 4th Street, PH1
Santa Monica, CA 90401

Submitted by James on May 10, 2018

Based in Skien, Odds Ballklubb carries a storied tradition as Norway’s oldest existing association football team and a member of Eliteserien, the country’s top professional league. Prior to the 2018 season, Odd, as the team is commonly known, sought new paths to generating revenue from its high-value video content. Rather than selling rights to a third-party broadcaster or content provider, the team’s leadership preferred a direct approach that would afford greater control over its content, facilitate innovation and experimentation, and support an engaging, personalized experience for its ardent fan base.

The time and expense associated with designing, acquiring and maintaining a traditional over-the-top (OTT) video infrastructure made cloud services an attractive option for Odd. Similarly, the time and resources required to develop systems for managing a paid subscription model called for outside expertise and a turn-key e-commerce solution.

In Crystallize, a cloud-based platform for building and managing subscription-based video services pioneered by Norwegian product developer Snowball Digital, Odd found both the video processing and delivery technology and the e-commerce capabilities it required, all powered by AWS services. Odd selected Crystallize as the foundation to launch a new subscription-based live and on-demand video service, Gullpila, bringing the service live in only six weeks from project kickoff.

Crystallize is a new service with a uniquely innovative platform-as-a-service approach to building and managing subscription-based video services in the cloud. It combines a robust e-commerce engine to manage subscriber access and process payments with a complete video processing and delivery infrastructure. Designed as a “headless” e-commerce solution, Crystallize enables Odd to customize the user experience for its audience and easily integrate with back-end services via REST API, GraphQL, and webhooks. The platform’s e-commerce functionality relies on the Amazon Relational Database Service (Amazon RDS), AWS Lambda function, Amazon ElastiCache for Redis, and AWS Elastic Beanstalk application.

AWS Media Services execute the cloud-based video processing and delivery for the Crystallize platform‘s video workflows. For Gullpila’s on-demand content, AWS Elemental MediaConvert transcodes file-based inputs uploaded to Amazon S3 by the Odd video team for distribution through the Amazon CloudFront content delivery network (CDN), with automation triggers provided by AWS Lambda and analytics supported by Amazon Kinesis Data Streams. Crystallize enables Gullpila’s live streams with AWS Elemental MediaLive, which encodes real-time video inputs, and AWS Elemental MediaPackage live video processing to prepare content for delivery to connected devices via CloudFront.

Within weeks of launch, Odd signed hundreds of subscribers, establishing a new source of significant recurring revenue, and its subscriber base continues to grow at a steady rate, validating the business model. Subscribers enjoy exclusive, unlimited access to live and on-demand streaming video including match highlights, player interviews, tips and tricks, and other fan-friendly, behind-the-scenes content, with monthly subscriptions priced at 59 kr (about $7.50 USD) or a one-time fee of 599 kr for the full season.

“Crystallize and AWS give us control over our content monetization strategy and the agility to quickly adapt to what subscribers value most from our service,” said Einar Håndlykken, Managing Director, Odds Ballklubb. “Both the transactional aspects and the technical workflows of a paid subscription video service are built into the solution, which allows our creative talent to focus on developing new content, innovating outstanding viewing experiences, and building connections between the organization and our supporters.”

According to Bård Farstad, CEO of Snowball Digital, “The Crystallize platform lets forward-thinking organizations like Odds Ballklubb customize video services to their audiences, while taking advantage of a virtually turn-key solution for distributing OTT video, at scale, to subscribers anywhere. We’re delighted by the capabilities of AWS solutions to enable services like Gullpila – and any Crystallize customer – to engage their audiences in new ways and generate new revenue streams.”