Globosat, one of Latin America’s biggest pay TV players and Brazil’s leading multichannel broadcaster and content provider, took on the challenge of supporting a special joint venture with Samsung as the centerpiece of their soccer tournament coverage. In conjunction with their free-to-air match coverage and streaming service delivery, Globosat delivered a high-end 4K HDR stream to a dedicated SporTV 4K application on Samsung 4K TVs to provide a compelling experience of content and display device technology. The effort with Samsung drove significant demand for TV equipment and boosted visibility for Globsat’s 4K HDR services; at the same time, Globosat delivered on the promise of outstanding streaming experiences for all of the connected devices in the market.
At the heart of the Globosat solution for this event was a combination of the AWS Elemental Delta video delivery platform and AWS Elemental Live encoders. Video origination from the stadiums in Russia, including HDR signaling, is processed by the Live encoders to produce a range of bitrates in HDR and SDR formats which are then packed and encrypted by Delta to support the fan’s devices with a range of HLS and DASH stream types. A great deal of attention was paid to the critical task of tuning elements of the live stream workflow to reduce end-to-end latency, including refinement of encoded segment lengths and optimization of the Globo CDN.
At the same time the encoded streams were recorded, edited and turned into on-demand assets. The SportTV application enabled fan selection of live coverage or playback of prior matches, but all the full 4K HDR content is exclusively available via the special version of the Samsung SportTV 4K app.
Globosat, AWS, and integrator AD Digital cooperated to engineer the end-to-end workflow to deliver a super-premium experience for Brazilian soccer fans. AWS Elemental solutions again proved their flexibility and stability in mission-critical, highly demanding applications, with Globosat confirming that the video infrastructure operated flawlessly for the duration of the tournament.
The 2018 IBC Show is nearly upon us! From 14 through 18 Sept., Amazon Web Services (AWS) will be in Stand 5.C80 at RAI Amsterdam, where AWS and partners will spotlight on-premises and cloud video innovations that help media companies build faster, work smarter, increase efficiency, and scale globally.
Visitors will experience real-world demonstrations of appliances and cloud solutions for advancing broadcast and multiscreen video workflows from ingest through distribution. Along with new functionalities for increasing the value and usability of content, the stand will showcase AWS Elemental Media Services, as well as new machine learning applications powered by AWS. Live demos will include:
- Video processing and delivery that increases video quality and reduces end-to-end latency, while saving storage and transfer costs with quality-defined variable bitrate encoding, or QVBR.
- Advanced media formats, including conversion and playout of 4K HDR video, live and VOD packaging and delivery in fMP4 and CMAF formats, and IMF content processing;
- Machine learning-enhanced workflows that support compliance and redaction, automate transcription and caption creation, accelerate language subtitling, automate video clipping, and extract metadata;
- Content personalization and monetization solutions that help maximize the value of your media investments.
- Secure content distribution in the cloud for low-latency live streaming, and protection from denial-of-service attacks and other security threats.
Also in stand 5.C80, AWS will present a Tech Talk on Saturday, Sunday, and Monday at 17:00. “Protecting Individual Anonymity in Video with Machine Learning” offers an in-depth look at TV Globo’s implementation of an automated, easy-to-operate facial redaction system using machine learning services from AWS. To attend, please register at amzn.to/ibctechtalk.
AWS speakers on the conference program include Max Amoredeluso, EU Lead Alexa Evangelist, who will deliver Trailblazer Keynote: Give your vision a voice, 13 Sept., 18:00 to 18:45. Fabrice Rousseau, General Manager, Alexa Skills EU, Amazon, joins an expert panel for Future Interfaces: How voice transforms content, 14 Sept., 12:05 to 12:45. Usman Shakeel, WW Technology Leader for M&E at AWS, will join Deploying component-based workflows: Experiences from the front-line on Sunday 16 Sept., 12:30 to 14:00.
Saturday morning, 15 Sept., AWS Elemental presents the 4K 4Charity Fun Run in conjunction with IBC. This IBC tradition offers show attendees a healthy alternative to traditional networking while raising funds for worthy non-profits. This year’s event will benefit Stichting NewTechKids, which provides computer science education for girls, minorities and economically challenged youth in the Netherlands, and Iridescent, a global education non-profit that empowers underrepresented young people to become innovators and leaders through engineering and technology. To register, visit: https://4k4charity.com/ibc and be sure to pack your running shoes!
We hope to see you in Amsterdam. To schedule a meeting with an AWS expert, visit https://www.elemental.com/newsroom/events/ibc-2018.
Association football is Australia’s most popular and fastest-growing participation sport. This alone is enough to make the 2018 FIFA World Cup Russia™ a must-watch event for millions of fans across the country, according to Australian free-to-air network SBS.
With audience experience at its core, SBS built on its 32-year heritage with the most comprehensive multiplatform coverage of the tournament to date, deploying a new live streaming video workflow for the tournament to scale with audience demand. Powered by appliance solutions from AWS Elemental, an Amazon Web Services company, the new workflow assisted SBS to deliver its ninth consecutive tournament coverage of more than 50 matches live, free, and in HD over the SBS television network and via digital platforms.
SBS selected AWS Elemental Live appliance solutions to encode live feeds from the tournament event host in real time. AWS Elemental Server processes streamed content to enable live-to-video-on-demand (VOD) functionality and AWS Elemental Delta packages content for delivery to fans on television and connected devices across Australia.
According to SBS, the 2018 FIFA World Cup Russia™ was a multiplatform success for the media organization, reaching 9.1 million on television and securing 3.6 million live video streams.
Noel Leslie, SBS’s Chief Technology Officer, said: “The FIFA World Cup™ is a one-of-a-kind event and SBS is committed to bringing all the action from Russia to Australians across the country. Audiences expect the best possible viewing experience across multiple platforms and the solutions provided by AWS Elemental have helped to deliver consistent performance, stability and low latency.”