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2018 Archive - AWS Elemental Blog

Video Processing Perspectives

2018 Archive - AWS Elemental Blog
2018 Archive - AWS Elemental Blog
Submitted by James on October 25, 2018

In February, AWS Elemental shared an update from the growing ecosystem of software solutions developed by our technology partners. Since, many more vendors have achieved integration and interoperability with AWS Elemental Media Services, further extending the selection of available tools for building cloud-based video workflows. Following are some of the software solutions recently made available by members of the AWS Elemental Technology Partner Program to support live or on-demand video using cloud infrastructure:

Content Acquisition

  • Videon completed interoperability with AWS Elemental MediaLive for its Greylock and Sonora encoder/decoder products.

Content Protection

  • BuyDRM debuted API integration between the KeyOS multi-DRM platform and AWS Elemental MediaConvert and AWS Elemental MediaPackage;
  • EZDRM completed API integration with MediaConvert and MediaPackage for its KeyZ server and Universal DRM solution;
  • FriendMTS announced interoperability between its Distribution iD watermarking service and MediaConvert as part of an anti-piracy solution;
  • Revenue security solutions vendor Verimatrix announced the launch of Viewthority, a new content distribution platform built on AWS with support for the AWS Elemental Media Services.

Content Management

  • For media asset management, Cantemo has completed API integration between its Cantemo iconik cloud video hub and MediaConvert;
  • Ownzones delivered API integration with MediaConvert and its media logistics solution, Ownzones Connect;
  • Vidispine announced API integration between MediaConvert and the Vidispine API through the Vidinet media services platform.

Content Monetization

  • Accedo introduced API integration with AWS Elemental MediaTailor and the Accedo One video platform to deliver targeted advertising for augmented reality video experiences;
  • Crystal announced integration between MediaTailor and its Crystal Connect solution for dynamic ad insertion and digital rights enforcement;
  • Telaria has announced interoperability with MediaTailor and its Video Management Platform to enable server-side ad insertion.

Content Delivery

  • Espial launched its Elevate Cloud IPTV Platform on AWS along with support for AWS Elemental Live and AWS Elemental Server;
  • Insys announced API integration with AWS Elemental Media Services for its InsysPLAY and InsysGO over-the-top video solutions;
  • StreamShark publicized its API integration between the StreamShark Encoder Management Solution and AWS Elemental Live for live streaming to social media platforms;

These innovative offerings from our technology partners join a comprehensive set of solutions designed for fast, simple deployment as part of video workflows with AWS Elemental Media Services. This growing ecosystem lets video providers customize their live or on-demand video infrastructure, choosing the products and services that best suit their business requirements and content strategies. To learn more about our technology partners and their solutions, visit https://www.elemental.com/about-us/partners.

Submitted by Alyssa on October 4, 2018

Today, Bloomberg BusinessWeek published a story claiming that AWS was aware of modified hardware or malicious chips in SuperMicro motherboards in Elemental Media’s hardware at the time Amazon acquired Elemental in 2015, and that Amazon was aware of modified hardware or chips in AWS’s China Region. As we shared with Bloomberg BusinessWeek multiple times over the last couple months, this is untrue. To read a response from AWS, click here.

Submitted by James on September 11, 2018

Globosat, one of Latin America’s biggest pay TV players and Brazil’s leading multichannel broadcaster and content provider, took on the challenge of supporting a special joint venture with Samsung as the centerpiece of their soccer tournament coverage. In conjunction with their free-to-air match coverage and streaming service delivery, Globosat delivered a high-end 4K HDR stream to a dedicated SporTV 4K application on Samsung 4K TVs to provide a compelling experience of content and display device technology. The effort with Samsung drove significant demand for TV equipment and boosted visibility for Globsat’s 4K HDR services; at the same time, Globosat delivered on the promise of outstanding streaming experiences for all of the connected devices in the market.

At the heart of the Globosat solution for this event was a combination of the AWS Elemental Delta video delivery platform and AWS Elemental Live encoders. Video origination from the stadiums in Russia, including HDR signaling, is processed by the Live encoders to produce a range of bitrates in HDR and SDR formats which are then packed and encrypted by Delta to support the fan’s devices with a range of HLS and DASH stream types. A great deal of attention was paid to the critical task of tuning elements of the live stream workflow to reduce end-to-end latency, including refinement of encoded segment lengths and optimization of the Globo CDN.

At the same time the encoded streams were recorded, edited and turned into on-demand assets. The SportTV application enabled fan selection of live coverage or playback of prior matches, but all the full 4K HDR content is exclusively available via the special version of the Samsung SportTV 4K app.

Globosat, AWS, and integrator AD Digital cooperated to engineer the end-to-end workflow to deliver a super-premium experience for Brazilian soccer fans. AWS Elemental solutions again proved their flexibility and stability in mission-critical, highly demanding applications, with Globosat confirming that the video infrastructure operated flawlessly for the duration of the tournament.

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