2017 Archive - AWS Elemental Blog

Video Processing Perspectives

2017 Archive - AWS Elemental Blog
2017 Archive - AWS Elemental Blog
Submitted by Marc on November 27, 2017

1. Trade capital expense for pay as you go
2. Benefit from massive economies of scale
3. Stop guessing capacity
4. Shorten your time to market
5. Build for one region and build for all
6. Stop maintaining data centers

1 Easy Way There: AWS Media Services

These resources explain how AWS Media Services work and what they can do for you. They also help you determine the right set of solutions for your needs, wherever you are on the path to the cloud. We’ve divided the resources into two sections, those to read and those to watch. Start anywhere you like.


Cloud Video Assessment: How Ready Are You? | Start the Quiz

Cloud operations simplify much of the complex infrastructure and expensive overhead that video providers deal with. But the critical question is, are the video workflows you use a good fit for cloud operations? AWS Elemental makes a complex question easier to answer with a quick self-assessment. See for yourself.

Why Video Processing and Delivery is Moving to the Cloud | Get the E-book

As video quality, accessibility and utility skyrockets, the ways video providers create and deliver professional-grade video services is changing. This e-book details how video providers like you are adapting to a change, the strengths and shortcomings of conventional approaches to video delivery, the benefits of moving video operations to the cloud, and much more.

The Practical Guide to AWS Media Services | Get the Practical Guide

AWS Media Services are designed to give you an easy path to cloud-based video processing and delivery. Virtually limitless capacity, performance to scale, the latest proven video standards, formats and protocols – yes, but much more as well. Learn about the benefits of each new service and how to deploy them for discrete workloads or complete, end-to-end video workflows.


AWS Media Services Overview | Watch the Webcast

How do you bring your video operations in line with your customers’ rapidly rising expectations? Wherever you are on your journey to the cloud – researching, evaluating, or preparing to purchase – AWS Media Services offers a robust range of services for ingesting, storing, processing, managing, delivering and analyzing video content. If you want an overview of how to implement these essential functions in the cloud, this is it.

AWS Elemental MediaConvert | Watch the Webcast

Easily transcode video-on-demand content for broadcast and multiscreen delivery, scaling the service in line with demand, with pay-as-you-go pricing and tight integration with other AWS services that can’t be matched on-premises.

AWS Elemental MediaLive | Watch the Webcast

Encode high-quality event-based or 24/7 live video streams for broadcast television or multiscreen devices without the hassle and expense of a dedicated infrastructure. Another substantial gain: You can stand up live channels in minutes instead of months.

AWS Elemental MediaPackage | Watch the Webcast

Just-in-time packaging for cost-effective video distribution makes it easy to enrich audience experiences with time-shifted TV and other advanced features. Reduce complexity, increase resiliency, and protect multiscreen content without the risk of under- or over-provisioning infrastructure.

AWS Elemental MediaStore | Watch the Webcast

An easy-to-use and cost-effective simple origin that is uniquely optimized for both fast, low-latency writes and performance for high volumes of requests – an advantage that decreases the risk of buffering video and improves end-to-end performance across the workflow.

AWS Elemental MediaTailor | Watch the Webcast

Ad insertion easily scales to meet the demands of peak viewership, including personalizing and delivering content in response to millions of simultaneous user requests. Advertising and content are delivered as a continuous stream to avoid ad blocking and provide a better, uninterrupted viewing experience.


Submitted by Catalin on November 13, 2017

Streaming Media West 2017 kicked off Nov. 2 with a look behind the live linear streaming workflow of Amazon Prime Video’s Thursday Night Football. Prime Video captured the rights to stream the NFL’s midweek showcase earlier this year and broadcasted its first live event Sept. 28, relying on a cloud-based workflow driven by AWS and AWS Elemental components to carry live action and advertising to viewers worldwide.

During a show-opening keynote presentation and fireside chat, AWS Elemental CMO Keith Wymbs, Jim DeLorenzo, head of sports for Amazon Prime Video, and moderator Dan Rayburn, executive vice president of StreamingMedia.com and principal consultant with Frost and Sullivan, discussed the technology deployed for the NFL’s Thursday Night Football. The discussion featured an in-depth look at the end-to-end workflow architecture and how it works.

Through its first five games, Prime Video Thursday Night Football live streams reached 8.6 million viewers across 187 countries and territories while supporting 600 different viewing devices, including an average viewer time of 51 minutes for Amazon Video’s Thursday Night Football events.

Among the contributors to viewing experiences discussed in the session were cloud-based server-side ad insertion, which allows delivery of appropriately personalized ads at bitrates and quality levels that seamlessly match core content; a workflow engineered for low latency and minimized time-behind-live performance; and user-centric features like viewer-selectable audio tracks.

For Streaming Media’s coverage of the session, read SMW 17: Amazon Reaches 7.1M Viewers for Thursday Night Football​​.

Submitted by Marc on November 8, 2017

Few advancements in video demonstrate as dramatic an improvement in image quality as High Dynamic Range (HDR). In the midst of today’s intense competition for content, being able to offer a distribution platform that supports HDR puts video providers miles ahead of operators that don’t support upgraded distribution capabilities.

The good news is that HDR can be readily implemented using a software-based video workflow, without significant investment in storage or bandwidth. For content creators, broadcasters, and cable, satellite and OTT distributors, HDR offers immense opportunities, and a competitive advantage.

But the fact is that any new technology format, however innovative, can also present a rocky road to adoption if you haven’t mapped out the journey in advance.

If you know the potential roadblocks you can avoid them. In that light, here are a handful of considerations your HDR planning should include:

  • Getting familiar with multiple HDR standards
  • Knowing what upgrades are needed for linear facilities and software-based media production and distribution
  • Successfully dealing with the intermixing of HDR and SDR content
  • Identifying the technologies that enable HDR, and understanding their role in its implementation

This paper offers an analysis of HDR’s technological capabilities, the challenges to consider during planning, the business opportunities it helps make possible, and the impact it can have on the business of media and entertainment.

Get the white paper: Making Business Sense of the HDR Opportunity: Smart Strategies to Optimize Potential and Minimize Risk