2017 Archive - AWS Elemental Blog

Video Processing Perspectives

2017 Archive - AWS Elemental Blog
2017 Archive - AWS Elemental Blog
Submitted by James on December 19, 2017

Kyushu Asahi Broadcasting Corporation (KBC) is broadcaster and title sponsor of KBC Augusta, a prominent annual tournament on the Japan Golf Tour. For the 2017 event, KBC deployed advertising insertion solutions from AWS Elemental and technology consulting partner Necfru, a member of the AWS Partner Network (APN), to help boost monetization of its expanded offering of live over-the-top (OTT) video content from the tournament.

KBC introduced dynamic advertising insertion powered by AWS Elemental into its live OTT workflow as part of Necfru Media Cloud, the company’s live and on-demand video distribution solution. Using cloud-based, server-side ad insertion technology powered by AWS Elemental Delta and AWS Elemental Live solutions within AWS Elemental Cloud, KBC was able to deliver pre-roll and mid-roll video ads with consistent high quality, and without interruptions between primary content and ads. The broadcaster exceeded its key benchmarks for ad fill rates, abandonment rates and quality of service.

For Nagoya Broadcasting Network (NBN), September marked a major milestone it its development of 4K video content over Hybridcast, which we first covered here. The powerful Hybridcast platform unifies broadcast and OTT content delivery, allowing consumers to switch between the two on special receivers that accept both traditional broadcast and internet video.

Following the success of last year’s initial technology demonstration, NBN extended its development of 4K delivery over Hybridcast to incorporate live streaming over cable TV networks. This effort culminated in a comprehensive demonstration of the new capability to augment network’s coverage of its annual NBN Autumn Festival. AWS Elemental Live encoding software ingested a 4K baseband signal from a switcher fed by six 4K-resolution cameras and processed it for delivery over a CATV network; the cable network carried the live streams as RF signals to a Hybridcast-enabled set-top box. Through this demonstration, NBN validated its ability to deliver live, 4K-resolution content over cable networks to users with or without an IP network connection. “We are quite pleased with the success of the demonstration of live 4K video over Hybridcast via cable network infrastructure,” said Minoru Murata, Director of Technology Strategy at NBN. “We achieved stable image quality and reliable, robust performance for 4K HEVC over MPEG-DASH format delivery, and consider this a significant step forward in our deployment of Hybridcast services alongside cable services.”

Submitted by Marc on December 11, 2017

With the launch of AWS Media Services, powered by AWS Elemental software, our commitment to providing the best video processing solutions remains the same as it has always been: Wherever you deploy video infrastructure, we will meet you there.

In other words, we won’t push you off premises and into the cloud unprepared. We will help you make the next step with confidence, whether you are researching the best ways to tiptoe in or are preparing to make the jump.

Knowledge is the key to either approach. Read on to learn about the needs and problems each media service addresses, and the technology improvements and business benefits you can expect.

AWS Elemental MediaConvert

The need: File-based transcoding to change the size, format, or device compatibility of offline content.

The problem: Traditionally handled using on-premises hardware, so capacity planning is a persistent challenge. Customers may underutilize resources, or lack enough resources to meet peak demand.

How you benefit from this solution: Easily transcode video-on-demand content and preserve broadcast-grade features and quality for broadcast and multiscreen delivery, scaling in line with demand, with pay-as-you-go pricing and tight integration with other AWS services.

AWS Elemental MediaLive

The need: Encoding to compress live video, turning high-quality inputs into adaptive bitrate outputs for real-time, uninterrupted streaming.

The problem: Processing must happen in real-time and produce one second of video, every second, without fail. Before, this performance, and the reliability and features required for live programming, were only achievable with dedicated appliances.

How you benefit from this solution: Encode high-quality, event-based, or 24/7 live video streams for broadcast television or multiscreen devices without dedicated infrastructure. Stand up live channels in minutes, not months.

AWS Elemental MediaPackage

The need: Just-in-time packaging to convert video content from a single input into multiple outputs for delivery to devices such as tablets, smartphones, connected TVs, and set-top boxes.

The problem: Existing origin, packaging, and digital rights management solutions require complex, expensive integrations that slow time to market and yield rigid workflows that cannot scale with demand.

How you benefit from this solution: Just-in-time packaging with broad DRM support reduces cost and complexity, and better protects streaming content without the risk of under or over-provisioning infrastructure.

AWS Elemental MediaStore

The need: Media-optimized storage to handle requests for live and on-demand video and distribute content for delivery to playback devices.

The problem: Performance is critical, and real-time video distribution generates a huge volume of read and write storage requests, with multiple requesters potentially accessing the same content simultaneously.

How you benefit from this solution: This easy-to-use and cost-effective service is optimized for both fast, low-latency writes, and performance for high volumes of requests. Results: Decreased risk of video buffering and improved end-to-end performance across the workflow.

AWS Elemental MediaTailor

The need: Over-the-top video delivery that allows for a more personalized viewing experience, including tailoring advertising to the individual in a way that increases engagement and boosts monetization.

The problem: Today, video advertising is typically inserted within the client on a playback device. This client-side approach struggles to match the quality of ads with that of primary content, and is vulnerable to ad-blocking software.

How you benefit from this solution: Ad insertion easily scales to meet the demands of variable viewership, including personalizing and delivering content in response to millions of simultaneous user requests. Advertising and content are delivered as a continuous stream, which avoids ad blocking and provides a better viewing experience.

Need more specifics? We can help. To ask a question, arrange a consult, or start a trial or a pilot, please contact us.



Submitted by James on November 27, 2017

Authored by Alex Dunlap, General Manager, AWS Elemental 

Today, we launched a new family of services designed to help video providers of all kinds create, process and deliver video in the cloud. You can use AWS Media Services on a standalone basis, integrate them with on-premises solutions, or join them with other AWS services to build complete, end-to-end video workflows in the cloud. With these services, customers and partners get the proven video expertise of AWS Elemental combined with the power and scale of the AWS Cloud:

  • AWS Elemental MediaConvert is a file-based transcoding service that helps quickly process video for on-demand delivery at scale;
  • AWS Elemental MediaLive is a live encoding service that puts broadcast-grade video processing into the cloud for live events, 24x7 linear channels and other real-time streaming media applications;
  • AWS Elemental MediaPackage is a video service for cost-effective packaging and origination that delivers DVR viewing experiences to mobile phones, tablets, computers, connected TVs and more;
  • AWS Elemental MediaStore is a video origination and storage service that offers the performance and consistency required for streaming media;
  • AWS Elemental MediaTailor is a cloud-based video service for server-side ad insertion that makes it easy to personalize and monetize streaming video content.

When Elemental joined AWS two years ago, the video business was in a unique period of transition—the kind that only happens every few decades. Internet-delivered video was starting to become essential to how people watch video. This trend has done nothing but accelerate in the two years since. In response, our customers and partners are thinking critically about what it takes to have a successful media distribution strategy. They’ve shared some of this thinking with us, and we’ve tried our best to listen. Most commonly, we’ve heard success defined in three terms:

First, reliability. Our customers and partners want to be able to build internet-based video solutions that can meet or exceed the reliability bar set by traditional broadcast technologies. Second is flexibility. They want solutions that let them move nimbly to offer new products, enter new geographies and take advantage of new technologies. Third is focus. They want to focus their most precious resource – their time –  on making compelling content that looks great, building new experiences for their viewers, and creating new ways to monetize them.

We built AWS Media Services to help our customers and partners build successful strategies defined in these three terms. Now that these services are available to everyone, we’re excited to see what video professionals accomplish with them. In fact, several organizations have already put AWS Media Services into production as part of their video workflows, such as BT, Cinépolis, fuboTV, Levels Beyond, Nine Entertainment, M2A Media, Pac-12 Networks, Qello, Spuul, Amazon Video.  If you’re interested in checking them out, getting started with AWS Media Services is easy. Simply set up an AWS account (or use one you already have) and log in to the AWS Management Console for any of the services. For many use cases, it’s possible to have a new channel up and running within minutes so you can start creating right away.

If you’d like to know more, AWS Evangelist Jeff Barr takes a deep dive into the new services on his blog, and you can find today’s press announcement here. Stay tuned for more updates as we look at each of these services and how they can help you advance your video workflows.