2015 Archive - AWS Elemental Blog

Video Processing Perspectives

2015 Archive - AWS Elemental Blog
2015 Archive - AWS Elemental Blog
Submitted by Sam on June 16, 2015

Over the past few years, Oregon’s technology industry has enjoyed a strong resurgence and now employs more than 90,000 workers. Unlike our historical roots in hardware-centric companies, software firms are now driving the majority of this growth. Given the general trend away from hardware to software-defined approaches, this comes as no surprise.

What might be unexpected, however, is that Oregon still falls below the national average for software-related jobs. Specifically, a recent industry benchmark issued by the Austin Technology Council (ATC) ranked Portland lower in terms of overall technology talent concentrations than major industry hubs across the U.S., such as San Jose, Seattle, Austin and San Francisco. Given the cluster-based nature of the technology industry, if we don’t establish Portland as a leading software development center now, there will be severe ramifications for our regional economic growth in the future.

So, how can Portland’s TechTown turn the tables and ensure we become a premiere software hub on a national and global level? By tapping into ALL the talent we have locally by committing to a more diverse and inclusive workforce. Today we are taking our first public steps to move these efforts forward, and have joined the Portland Development Commission (PDC), Technology Association of Oregon, Worksystems, Inc, and 12 other Portland companies in taking the Tech Diversity Pledge, an initiative that aims to improve training and hiring practices to create a more diverse workforce in Portland and beyond.

From its initial founding, Elemental has been committed to creating a workplace that fosters diversity and a culture that attracts, develops and retains talents of all backgrounds. We believe in the power of diversity and recognize that world-class innovation stems from inclusion, equality and transparency. To ensure accountability, we will self-report our diversity statistics on an annual basis.

The roots of gender and race underrepresentation in technology go deep into our education system and society. The focus on diversity and inclusion must start in early childhood — including reaching underrepresented young people. Later this month, I’ll share details about a unique event we’re holding this fall to promote greater diversity in Portland’s technology community. Funds from this event will be earmarked for a local group focused on making technology academic programs and careers more accessible to underrepresented youth.

The work we are taking on as rising tech companies to bring these issues to the surface is important. But it is just the beginning. We must be patient, as meaningful change of this magnitude takes time. Finally, we hope many more companies sign the pledge in the future. To ensure these efforts come to fruition, every company in Oregon’s tech sector must proactively support inclusivity and diversity.

Submitted by Pathman on May 29, 2015

Indonesia is like no other country in the world. As a nation of more than 17,000 islands, 6,000 are inhabited and nearly half of the country’s 253 million population lives in rural villages. So, it is surprising that Indonesia is also one of the largest global markets for social media and the fourth largest user of smartphones in the world.

Why is this? Indonesia’s mobile-first market, which began with the 25 and under population, is expanding. Prices for devices and services are coming down, expectations and middle class incomes are rising, and wireless Internet is breaking down Indonesia’s last mile obstacle with a vengeance. Internet use is poised for terrific growth – even acceleration.

In a country where nearly everyone watches television, a 6% household penetration for cable and satellite broadcast services can only mean good news for Elemental customer Orange TV, a leading pay TV service provider owned by Indonesia’s PT Mega Media. Elemental solutions are enabling Orange TV to expand and enhance its over-the-top (OTT) content delivery service, Generation Flix (Genflix).

Genflix, which offered Asian-themed entertainment at its launch in 2012, is actively expanding content. Their top offerings now include live sports, such as Barclays Premier League, box office movies and local episodic dramas, thanks to Elemental’s guaranteed content delivery and security. Orange TV is depending on Elemental’s video processing software to help attract Generation Y and millennials into its subscriber base.

Forecasts show that in the coming years, Indonesia will have as many people using the Internet as the next four largest ASEAN (Association of Southeast Asian Nations) countries combined. This means a dynamic market for broadcast and interactive media, and increased demand for technology devices and online services. Elemental is proud to be part of Orange TV’s effort to bring anytime, anywhere high-quality TV and video to Indonesia.

Submitted by Keith on April 30, 2015

World-leading IT research and advisory firm Gartner recently issued reports that highlight Elemental as the leading supplier in the software-defined video (SDV) space, which is expected to reach a total addressable market of $10 billion (USD) by 2018.

Based on an April 24, 2015 report authored by Gartner research director Akshay Sharma, Emerging Technology Analysis: Cloud-Based Solutions Change Video Delivery for CSPs and MSOs Globally, it is clear that the benefits of software-based solutions, which have pervaded the IT industry, are poised to significantly impact the video industry. 600+ content providers that have deployed Elemental video processing and delivery software agree.

A Gartner report published earlier in April, Cool Vendors in Communications Service Provider Infrastructure 2015, recognizes Elemental as a “Cool Vendor.” The criteria for companies qualifying as “Cool Vendors” include development and deployment of innovative or high potential technologies and solutions. Issued on April 16, 2015, this report is also written by Akshay Sharma, along with colleague Sylvain Fabre, and places Elemental among the top five vendors with significant impact on the industry.

The Gartner CSP forecast corroborates that the era of traditional fixed-function hardware for video processing is at an end and SDV has arrived. Meanwhile, being named a “Cool Vendor” by Gartner is a validation of the value an SDV approach has across the broadcast, pay TV and enterprise video industries. The conclusions of the two reports combined makes it clear that Elemental is in the right place.

While the software-defined video category is still new to most, leading video providers are adopting software solutions at a rapid pace. Infrastructure-agnostic solutions from Elemental are unique and we see ground-breaking implementations with market leaders around the world, including Comcast, HBO, MSNBC, Sky and Telstra.

According to Gartner, that makes us cool. And Gartner calling us cool makes us very happy indeed.