2012 Archive - AWS Elemental Blog

Video Processing Perspectives

2012 Archive - AWS Elemental Blog
2012 Archive - AWS Elemental Blog
Submitted by Don on March 8, 2012

first robotics logoEvents at the Portland Memorial Coliseum this weekend (March 9-10) will capture the interest of techno-geeks and sports enthusiasts alike. AutoDesk and Oregon FIRST Robotics are hosting a regional tournament in which robots, designed and built by teams of local high school students, will compete in a basketball game dubbed the “Rebound Rumble”. Like many sporting events, it will be played in an arena, involve teams of talented people, result in scoring, and operate under the constraints of a time clock. Elemental is proud to support this event. We’ll be on hand with our Elemental Live encoder to capture all the action from the pit in the Coliseum and stream it live over the Internet. Elemental Live will perform adaptive bit streaming for both Flash and Apple HLS, so you can watch these kids operating robots in a tournament setting on your computer, iPad or iPhone. Check out the live event stream here.

FIRST or ‘For Inspiration and Recognition of Science and Technology’ was founded in 1989 as a non-profit organization to “inspire young people's interest and participation in science and technology”. The FIRST goal is to provide programs that motivate students to explore science, technology, engineering and math through education while laying the foundation for future careers in the technology arena. The program seeks to inspire self-confidence, innovation, and build leadership skills in the student participants and its success can be attributed to the enthusiastic participation of corporate sponsors, mentors, and volunteers from the community. Exciting programs, team missions, and competitions have been established for various age groups from Junior FIRST LEGO League (ages 6-9), FIRST LEGO League (ages 9-14), to FIRST Tech Challenge and FIRST Robotics (ages 14-18). 

first robotics rebound rumbleOn a personal level, I have two children who have participated in FIRST LEGO League and the High School Robotics program. I have had the opportunity to see, firsthand, the self-confidence that springs from a student challenged with a technical problem, and finding innovative solutions by incorporating math and science into the process, with the outcome being an operational robot that can successfully accomplish a designated “mission”. Students are involved in all aspects of the project from functional design, to electrical configuration, to software controls. Some students choose to take organizational and leadership roles, while others pursue the “marketing” aspect of the game. Imagine the pride in seeing a season of hard work culminate in a successful match of skills with robots from other teams. Last year robots tossed hoops onto several tiers of targets, and this year it is all about maneuvering a robot on a specially designed court and shooting buckets. Two thousand students are expected to participate this year in the regional tournament. Next year will bring a new challenge, but the same level of competitive energy, innovation, and excitement in the arena. 

We can all be proud of the students who choose to participate in the program and the volunteers who mentor these bright young minds. If you're in the Portland area, come by the Veteran's Memorial Coliseum this Friday or Saturday to show your support and see this exciting event up close. Or tune into the live stream from your computer or mobile device to see the kids and robots compete. Elemental wishes the best of luck to all competitors in the tournament!

Submitted by Eli on February 14, 2012

Elemental candy heartsAs it is Valentine’s Day here in the United States, we thought it would be appropriate to express our affinity for the two newest members of the Elemental sales team: David Godfrey and Manuel De Peña. David joins Elemental as Vice President of Sales in Asia while Manuel will serve as Director of Sales for the Eastern US.

We can’t tell you how excited we are for these two to be on board. David brings with him more than 20 years of executive sales, marketing and operations experience as well as a deep knowledge of the broadcast, digital media and communications industries in Asia-Pac. He comes to us after spending time at both NDS and Tandberg. Most recently, he co-founded Imaginasia, facilitating sales of products from around the world into media and entertainment markets in Asia.

Manuel, meanwhile, boasts more than a decade of sales experience in the field of streaming video and compression. He joins us from Cisco after holding executive sales positions at both Inlet and Anystream.

These additions are a testament to the momentum Elemental continues to build and we are extremely fortunate to have attracted such top tier sales professionals. Yes, we think this is the beginning of a beautiful friendship.

Submitted by Eli on January 9, 2012

The Consumer Electronics Show (CES) in Las Vegas is one of the busiest and loudest technology trade shows of the year. This year, Elemental is pleased to reign in the noise with a demonstration of its new audio management technology with partner SRS Labs at the Trump International Hotel. 

TV Noise

Almost everyone has experienced obnoxiously loud commercials while watching television. The local car dealership may air an advertisement that is ten times louder than the television program it interrupts. Abrupt changes in broadcast audio levels and the extremely unpleasant viewing experience this creates became such an issue in the U.S. that legislators stepped in to enact the Commercial Advertisement Loudness Mitigation (CALM) Act. The legislation mandates that networks and broadcasters deploy technology and equipment to ensure delivery of a consistent audio volume across programming and commercials to consumers. With comparable initiatives being put into place internationally, many of Elemental’s customers will be impacted worldwide. 

Elemental is offering newly-integrated audio management technology that helps video service providers comply with the CALM Act by measuring, correcting, and reporting across hundreds of audio services. Video processing and delivery solutions from Elemental support audio normalization for traditional broadcast as well as audio correction for web broadcast for a consistent audio experience across all media. Download and read Elemental’s technical note to learn more. 

If you would like to come by to check out our demo at CES, let us know!