2012 Archive - AWS Elemental Blog

Video Processing Perspectives

2012 Archive - AWS Elemental Blog
2012 Archive - AWS Elemental Blog
Submitted by Matt on August 20, 2012

Every year Inc. magazine ranks America’s 500 fastest growing private companies. In 2012, Elemental secured the #1 spot in Oregon, the #2 position in the software segment nationally, and the #52 overall rank on Inc.'s comprehensive and prestigious list. From 2008 - 2011, Elemental grew revenue 4,518%, and supplied clients including HBO, Disney and Comcast with the tools to stream video to smart phones, tablets, and computers. In the most demanding application yet, Elemental products medaled in video performance by delivering up to 24 live streams to 55 million online viewers for the BBC during the London 2012 Olympics this summer. Eurosport, Terra, and CTV also used Elemental products to stream live and on-demand Olympic video to more than 70 countries.

Inc 500 logo“We are extremely honored to be named one of America’s fastest growing private companies on the Inc. 500 list,” said Sam Blackman, CEO and co-founder of Elemental. “From 2008 to 2011, Elemental was fortunate to grow significantly in a challenging economy, thanks to an extremely talented, dedicated team and a rapidly growing market. Along with positive feedback from our customers, this ranking validates the team’s hard work and we are more excited than ever about the future of Elemental and the IP video industry.”

In a related Inc. article, Anthony Wood, founder of Roku, stated that “There’s more innovation happening in TV right now than probably any time in history.” Elemental is at the forefront of this change. Wood predicts that in 2016, most people will watch television through the Internet instead of cable, satellite or over-the-air. To get there, service providers, content programmers, and broadcasters need solutions like Elemental Live and Elemental Server to process and encode video for IP networks.

Customer applications highlight the multiscreen video revolution that propels Elemental. Analyzing audience behavior, the BBC noted viewers watching Olympics events throughout the day on devices targeted by Elemental. News providers such as ESPN and ABC News deliver video to mobile phones that captures eyes during mass-transit morning commutes. Sports, television programming and live events stream over the Internet to avid viewers at computers throughout the day. Original content available through HBO GO and Comcast Xfinity make for compelling bedtime stories on tablets at night. In a non-stop entertainment environment streamed across the world’s time zones and languages, Elemental products lay the foundation for the new vision of television service in video on demand, IPTV, and live mobile video.  

Submitted by Matt on August 9, 2012

Portland Mayoral Candidates Hales and Smith Join Elemental to Discuss Software, Startups and EntrepreneurialismElemental logo

Elemental Technologies will host a debate between Portland mayoral candidates Charlie Hales and Jefferson Smith on August 13th at its new offices on SW Broadway in downtown Portland. The candidates will come together to discuss how their leadership can nurture the city’s budding software industry and support the local entrepreneurial ecosystem. Roy Kaufmann, a well-known media professional, will moderate the event.

With an unwavering commitment to the health and growth of the software cluster in Portland, Elemental encourages active civic dialogue between business and government leaders and supports public engagement. To this end and to make the discussion between the cities’ mayoral candidates available to the widest possible audience, the company will tap into its core competency and stream the event live, making it available to view in real-time via the Internet and on mobile devices. To view the event live on August 13 at 11am, simply click here and tune in on your PC, tablet or smart phone.

In addition, the public can submit questions to the forum via Twitter using the hashtag #pdxmayor during the debate. Queries will be submitted to the moderator as the debate occurs -- so don’t hesitate to tune in online and pose your pertinent questions to these two compelling candidates! Every voice counts as we move towards the elections in November, and we hope you’ll join us at Elemental HQ or participate in the forum online.

Please join Elemental, the citizens of Portland, and mayoral candidates next Monday to not only learn what the city can do for us, but what we can do for the city:

Who: Candidates for Mayor Charlie Hales and Jefferson Smith; Moderator Roy Kaufmann
What: City of Portland Mayoral Candidate Forum on Software and Entrepreneurialism
When: Monday, August 13th, from 11am to 12:30pm
Where: Elemental Technologies, 225 SW Broadway, Suite 600; Portland, Oregon, 97205
RSVP: http://www.elementaltechnologies.com/lp/RSVP

Can’t attend in person? Join us virtually on your smart phone, computer, or other connected device:
--View the debate at this URL:  http://www.elementaltechnologies.com/mayoralforum

Submitted by Lisa on July 16, 2012

Today Elemental proudly announced it is serving up Olympic streams for some of the most recognizable names in broadcast and media entertainment. The BBC in the UK, Terra in Latin America, Canada's Olympic Broadcast Media Consortium and Eurosport are among the broadcasters using Elemental gear to create and distribute video of the 2012 Summer Games. A record number of viewers around the globe will experience the first truly digital Olympics by accessing live and VOD content on PCs, laptops, tablets, mobile phones and other smart devices.

Elemental Olympics Coverage MapThe BBC plans to stream 2,500 hours of the Olympic Games using Elemental® Live and to provide its audience with up to 24 alternative live HD streams from which to choose. The BBC will also use Elemental Live to encode and archive events that can be easily transitioned into video on-demand (VOD) assets for streaming catch-up TV to viewers in the UK. Similarly, Eurosport and Terra plan full spectrum coverage of the 17-day event. CTV in Canada plans to distribute up to 15 streams of live coverage daily and to supply ample on-demand and highlight packages on a variety of connected platforms. Transnational streams, as well as video destined for audiences in the US and in Japan, will also run through Elemental gear.

Elemental partner NVIDIA points out that when all is said and done, Elemental expects up to a billion viewers of its streaming content during the Games. In addition to thousands of hours of live coverage, Elemental will encode and archive video for on-demand highlights and other assets for time-shifted viewing. "These numbers spell complexity. They involve a wide variety of use cases, video codecs, resolutions, screen sizes, and other specifications. As the engines powering Elemental’s streaming service, NVIDIA GPUs will help transform that complexity into a great viewing experience," writes Michael Steele, who manages strategic alliances at NVIDIA.

The responsibility for the multiscreen delivery of an event like the Olympics is not the work of a single company, a single broadcaster or a single technology. But it can be argued that Elemental is behind more of the streams, to more of the people, and more target devices than any other encoding supplier. To learn more about the different ways broadcasters are planning to stream Olympic content, as well as Elemental's role in bringing the Olympics to a screen near you, check out the project brief available on the Elemental website.