2012 Archive - AWS Elemental Blog

Video Processing Perspectives

2012 Archive - AWS Elemental Blog
2012 Archive - AWS Elemental Blog
Submitted by Jeremy on December 19, 2012

Elemental Holiday CardThis week, Elemental debuted newly-produced, complimentary 4K test clips for general purpose use. Ultra HD, generally captured at a resolution of 3840 x 2160, is on the immediate horizon and poised to enter the mainstream. Standardized last summer, 4K video has four times more pixels —and is four times the resolution — of the 1080p high definition display format. 8 million pixels provide a lot of detail! Before we know it, we’ll be viewing sports and other widely distributed video content in glorious 4K Ultra HD.

Here at Elemental, we noted the current lack of quality 4K test content and decided to take matters into our own hands. We picked the best of the best video test clips and recreated them using a RED® Epic 4K camera. Not only are these sequences fun to watch, we hope that they will be a useful resource for those testing their own video processing systems. These clips are available for download here.

4K PhotoshootHow did we go about recreating these videos? We assembled the sets at Elemental, recruited the actors—most of the talent proudly office-grown— and turned part of our downtown Portland headquarters into a video studio. Each classic test clip was watched hundreds of times and no detail was too small to make note of and discuss. For off-site sets and shooting, we were particularly blown away by the community’s willingness to help make this project a reality. Special thanks go out to Lorentz Bruun Construction and the United States Coast Guard Station in Portland.

Shooting with the RED® Epic camera was an especially miserable task for our talented cameraman...just kidding! He was like a kid on Christmas morning as he excitedly described the capabilities of the camera to anyone interested. We hope you enjoy watching these clips as much as we enjoyed producing them. Happy holidays!

Submitted by Matt on December 7, 2012

The multiscreen video world includes the computer monitor, notebook, tablet and mobile phone

While many technology trends turn out to be short-lived, multiscreen video consumption is different. In a few short years, multiscreen video has emerged as a significant global trend on par with the shifts toward digital or HD video in previous decades. Increasing consumer demand for instantaneous OTT access to video is the catalyst for innovation in the video industry. Pay TV operators, content programmers, and studios are all scaling their infrastructure to meet these needs as multiscreen goes mainstream. 

Join video industry experts for a thorough exploration of the challenges and opportunities posed by the global demand for multiscreen video distribution. During this session you will learn: 

• what market trends are telling us about subscriber demand in the U.S. and abroad;
• what early adopters learned through the execution of media everywhere strategies;
• what must be done to cost-effectively satisfy mass market requirements, an
• what can be done to effectively monetize on the multiscreen investments. 


Michelle Abraham, senior analyst, Multimedia Research Group
Tom Morrod, director of consumer and media technology, IHS
Keith Wymbs, VP, marketing, Elemental Technologies
Moderated by Fred Dawson, editor, ScreenPlays

December 18, 2012 
11:00 AM - 12:30 PM EST
RSVP for Webinar
Submitted by Matt on November 13, 2012

Sujal PatelToday, Elemental welcomes Sujal Patel to its board of directors and Elemental leadership team. Sujal is the founder of Isilon Systems, a leader in scale-out storage, where he variously led as president, CEO and chief technology officer since its inception in 2001. Sujal knows rapid business growth in the midst of technological transformation. His vision of network-attached storage (NAS) became the seed of Isilon, which he grew from an innovative startup to a public company and eventually sold to EMC for $2.25 billion. 

Prior to founding Isilon, Sujal acted in various engineering roles at RealNetworks. In addition to serving on the Elemental board, he serves on the board of ExtraHop Networks, a Seattle-based startup that supplies network-based application performance management solutions. He holds a bachelor’s degree in Computer Science from the University of Maryland at College Park. He also knows the value of intellectual property and holds a number of patents and pending patents, including those for the Isilon OneFS™ distributed file system. 

When he is not building start-ups into billion dollar enterprises, Sujal spends his time mentoring other entrepreneurs, speaking about startup experiences, and devoting time to his growing family. Elemental is thrilled to have an individual with Sujal's knowledge and passion taking a seat on our board. 

As we welcome Sujal, it is with deep gratitude that we thank Bob Greenberg for his five years of service on the Elemental board of directors. Elemental’s founding team first got to know Bob in 1999 at Pixelworks, where he was a co-founder. After leaving Pixelworks, Bob led the Oregon Angel Fund’s investment in Elemental, representing the company’s first external investor. From there he played a key role in driving Elemental’s Series A financing with Voyager Capital and General Catalyst Partners, and has provided many thoughtful technical insights as a company Director.  We wish him the very best.