2011 Archive - AWS Elemental Blog

Video Processing Perspectives

2011 Archive - AWS Elemental Blog
2011 Archive - AWS Elemental Blog
Submitted by Alisa on July 19, 2011

Elemental embraces the wind as we navigate overseas to establish our presence in the European video market. With the launch of our EMEA office in the United Kingdom and significant customer wins throughout Europe, Elemental’s ship is unstoppable. TF1 Group in France, WRN Broadcast in England, QVC in Italy and VMMa (Flemish Media Company) are among the most recent customers to come on board.

Elemental Ties for First at Diamond Cup Regatta

John Nemeth, Director, EMEA, captains the new office, located just outside of London in Reading, England. Nemeth brings a strong background in sales and marketing to his role at Elemental. Formerly, Nemeth was sales director at IBIS Limited and prior to that was director of sales at Omneon (now owned by Harmonic). The UK office provides sales, marketing and systems engineering service and support to Elemental’s growing customer base in Europe and manages the reseller channel throughout EMEA.

Customers in Europe use Elemental solutions for a wide range of multi-screen video applications. WRN Broadcast deployed Elemental Live to create 10 simultaneous streaming outputs from a live HD-SDI playout source. QVC uses Elemental Live to capture live outputs in three minute increments to create Adobe Flash assets for later use on the company’s website. VMMa plans to broadcast live sporting events using Elemental Live streams formatted for Microsoft Smooth Streaming. TF1 Group uses Elemental Live to create live streams for Adobe Flash, Apple HLS and Microsoft Smooth Streaming.

To celebrate the debut of our European operations, the Elemental UK Team took to the waters in Portsmouth, Hampshire to compete in the 2011 Diamond Cup Regatta, July 17-19. Elemental joined crewmates from Alliants, Atom Systems, BSkyB, Hurst UK and WRN Broadcast. The proceeds from this competitive event benefit The Outward Bound Trust, an educational charity that helps young people access outdoor adventure.

Submitted by Eli on June 16, 2011

As we watch the live streaming coverage of the Dallas Mavericks’ victory parade this morning on NBA.com, one thing is clear:  Dirk has not put as much time into his singing voice as he has his shooting stroke.  But that’s okay—it wasn’t his singing that won him the NBA championship and finals MVP.  It also doesn't keep him from belting out the lyrics to "We Are the Champions" as Mark Cuban dances and Jason Terry's big ol' cigar hangs out of his mouth. Yes, the NBA season must be over.

Dirk drinks champagne

While we wait for next season (it could be awhile, unfortunately), let’s take a look back at some numbers reported by Turner Broadcasting for the 2010-2011 NBA campaign. 

  • Over the course of the NBA playoffs, viewers watched 141 million video streams on NBA.com, an 89 percent increase over last year. 
  • During the season as a whole, viewers tuned in to 2.7 billion streams, which was an increase of more than 133 percent. 
  • The NBA Game Time app, which features on-demand video highlights and live audio, saw a 90 percent increase in downloads on mobile and connected devices.

Some impressive data posted by NBA Digital, and congratulations to Steve Hellmuth, EVP of Operations and Technology for NBA Entertainment, who has been named a 2011 Streaming Media All-Star. Hellmuth notes that the NBA’s “Next Big Thing” is digitizing the league’s entire video library—more than 450,000 hours of footage dating from 1946. That’s a lot of encoding, but we’re pretty confident the NBA will find a way to get it done.

We hope next season starts on time this fall, but should it not, at least LeBron will have the NBA Game Time app to take his mind off his latest disappointment. Don’t get us wrong, we at Elemental think LeBron has taken enough heat for his performance in the championship series. But we do want to point out that had he gone to college, he would’ve learned the importance of showing up for finals.

Submitted by whitney on June 14, 2011

Multi-screen video delivery is changing the face of the broadcast landscape. After decades of traditional linear distribution, professionally produced video is now accessible across multiple platforms and a myriad of mobile devices. As viewing devices proliferate and consumers seek content any time and anywhere, service providers are tasked with developing innovative ways to satisfy growing demand.

Today marks day one of The Cable Show in Chicago, where MSOs and other cable service providers are unveiling their solutions for video delivery to Internet-connected devices. Elemental is exhibiting at the show in the CableNET pavilion, showcasing live and file-to-file video processing solutions for multi-screen delivery.

Elemental servers in headend

Elemental is working with a number of major media providers, including Avail-TVN, to help facilitate the shift of video from traditional distribution via set-top box and satellite to delivery beyond the TV set. Specifically, Avail-TVN will deploy video processing solutions from Elemental to provide more than 100 channels of content to viewers who are changing the way they consume video. Read Avail-TVN's announcement at The Cable Show here.

Content providers are quickly implementing cost-effective and long-term solutions for getting high-quality video into the hands of video watchers anytime, anywhere, on any device – all at once. We call it Media Multiplied.