At IBC 2010, Elemental is showing Elemental Live in a Microsoft Smooth Streaming 3D workflow. This is the world’s first demonstration of live 3D Smooth Streaming over the Internet at broadcast quality 1080p. Not only can the demo be viewed on the show floor in the Elemental and Microsoft stands, it can be accessed worldwide from this online Microsoft Silverlight 3D Player.
Live streaming 3D content originating from TVN Group in Hamburg, Germany can be viewed through the Silverlight player available on the site. Requirements for 3D viewing include Internet Explorer and an NVIDIA 3D Vision Kit. Without these items, remote viewers can still see live streaming content in a side-by-side view through a web browser on a variety of display devices.
In this workflow, the Elemental Live system deinterlaces a live 3D television source at 1080i/50Hz via a single HD/SDI input. Seven outputs are converted and streamed in real time over a 30 Mbps uplink to a Microsoft IIS server and over the Level 3 content delivery network. Outputs include 1080p, 960p, 720p, 540p and 480p streams, providing a broad range of resolutions and bit rates for Silverlight client devices. All streams are encoded simultaneously using a single Elemental Live system. By delivering streams via Microsoft Smooth Streaming, automatic adpative bit rate stream switching delivers a seamless viewing experience to the audience regardless of network and bandwidth conditions.
Read more about this demonstration on the Microsoft Silverlight Blog.
The International Broadcasting Convention (IBC) kicks off today and 3D is already the talk of the show. Elemental is adding to the 3D buzz by unveiling a world’s first: live 3D streaming video in 1080p. Elemental is proud to collaborate with Microsoft, Level 3 and TVN Group to deliver high definition 3D content streaming live over the Internet using Microsoft Internet Information Services (IIS) Smooth Streaming.
The demonstration features a real-world, end-to-end 3D workflow in which Elemental Live performs the heavy-duty encoding required to stream live HD 3D video over the Internet. In the demonstration, a single system directly accepts a 3D TV signal from TVN and simultaneously encodes seven independent output streams for multi-screen delivery via Level 3’s content distribution network. Content is formatted for Microsoft Smooth Streaming, an adaptive bit rate protocol that enables a compelling, uninterrupted online viewing experience.
While the 3D market is still nascent, viewers’ appetites for a richer viewing experience continue to accelerate. The number of households with HDTV doubled between 2007 and 2009 and eventually the adoption curve of 3D will follow that of HD as costs come down, content becomes more available, and implementation increases.
According to a recent Nielsen survey, 12% of people surveyed owned a 3D-enabled TV or they had a definite interest in purchasing one this year. The library of 3D content is growing – sports, concerts, feature films, music videos and games are all rapidly contributing to the 3D experience. As viewers are exposed to compelling 3D content, they will look for ways to integrate that experience into their homes. Someday, more personal video devices including laptops and mobile phones may even eliminate the need for 3D glasses.
If you are attending IBC, you can see the demo at Elemental’s stand 13.C25 and in the Microsoft venue in the Topaz Lounge. In addition to the joint demonstration with Microsoft, Level 3 and TVN Group at IBC, Elemental Live is integrated within the 3D workflow in NVIDIA’s stand 7.J38 and a multi-screen workflow in HP stand 3.C10. Elemental’s multi-screen transcoding product line is featured in Elemental’s stand 13.C25.
At IBC, Elemental will demonstrate a live 2D/3D multi-screen experience and a real-world broadcast workflow in our stand. Elemental partners Nvidia and Hewlett-Packard will also feature Elemental’s award-winning video processing solutions in each of their stands.
Eligibility to win is simple. Just visit all three Elemental locations on the IBC show floor, grab an entry form, and have it stamped at each demonstration location. Once you have seen all of Elemental’s powerful video processing solutions in action, submit your completed form to an Elemental representative for your chance to win.
Click the image for an interactive map of the IBC show floor
- Elemental in stand 13.C25 – Featuring 3D and Four Screen Demos
- PNY/Nvidia in stand 7.J38 – Featuring Elemental Live in 3D
- Hewlett-Packard in stand 3.C10 – Featuring Elemental Live on Four Screens
The contest begins at the opening of the exhibition at 10:30 a.m. on Sept. 10, 2010. All entries must be submitted by 10:00 a.m. on Sept. 14, 2010.
Stay tuned! Elemental will announce the lucky winner via Twitter at 11:00 a.m. on Sept. 14, 2010 – the last day of the exhibition, so make sure to follow Elemental on Twitter @elementaltech. The contest winner will also be contacted directly to arrange receipt of the iPad.
Who says nothing in life is free?