2010 Archive - AWS Elemental Blog

Video Processing Perspectives

2010 Archive - AWS Elemental Blog
2010 Archive - AWS Elemental Blog
Submitted by Lisa on January 6, 2010

Dan MarshallToday, we're excited to announce a recent addition to our executive team: sales and software veteran Daniel Marshall. As our new VP of Sales, Dan will spearhead development of a global sales team and worldwide sales strategy to drive adoption of Elemental’s enterprise-class video encoding products. After 25 years in the trenches of the enterprise storage, media and broadcast industries, Dan has had an influence on every part of the sales cycle. Learn more about his past successes in the news release. Dan has built a legion of relationships in the video industry in boardrooms, trade show floors and cocktail lounges around the world. Oh, the stories he could tell...

When he's not racking up frequent flyer miles like George Clooney in Up in the Air, Dan calls San Jose home (where he also houses his collection of rare comic books and vintage guitars). An accomplished guitarist, over the past 30 years Dan has played everything from folk to heavy metal in music venues around the Bay Area and with such legendary bands as Silk and Steel and Yellow Hurl.

With so much going on in San Jose, what drew Dan to Portland-based Elemental? "I was instantly attracted to key qualities ever-present at Elemental: the company is quite progressive, scary intelligent and most of all, high-energy. Elemental has the same core ingredients as any successful Silicon Valley start-up – great people and great technology," Dan said. We're glad to hear it and to have Dan on board to hit the ground running in 2010.

Be sure to follow us @elementaltech to keep up with Dan and Elemental.

Submitted by Lisa on January 5, 2010

Smarter Server

 

What will it take to create a video processing system that maximizes content output and minimizes management input?

Producing a "smarter server" will take a lot of time and effort, but the seeds of innovation are clearly in the market today. While an industry roadmap is not yet established, Elemental CEO Sam Blackman weighs in on the development potential for a smarter server. Here's an excerpt from the Streaming Media article:

"High-level approaches have already been implemented to improve the media processing workflow. Platform players have long been devoting resources to improve this pipeline. Complete solutions like these often focus on the overall high-level management layer, but this isn’t necessarily the best way to solve the problem for the rest of us. Other approaches for keeping up with the rising demands for online content have created a niche of prohibitively expensive systems that are only applicable to a small group of very large media properties.

A better overall solution is to make the individual components of the system smarter, not just develop a more intelligent overall architecture. In turn, these individual components will be useful to a wider range of content creators, providing them with necessary workflow improvements.

Elements of smarter servers are already appearing, including features like load balancing and grid encoding. But we still aren’t using these encode systems to their full potential. Instead, we remain focused on tailoring system design to match human workflows; the resulting solutions are dependent on manual intervention at far too many stages. Fundamentally, next-generation systems should focus on reducing human touch and increasing system autonomy."

Read the whole piece, "Industry Perspectives: Building a Smarter Server" at StreamingMedia.com.

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