2009 Archive - AWS Elemental Blog

Video Processing Perspectives

2009 Archive - AWS Elemental Blog
2009 Archive - AWS Elemental Blog
Submitted by Lisa on July 29, 2009

Planning to attend Siggraph 2009? If you'll be at the conference next week, be sure to visit Elemental representative Eli Blackman who will be on hand to demonstrate Elemental Accelerator for Mac! You can find Eli on the show floor in PNY booth #2017 where he will be happy to show you Elemental Accelerator perform blazingly fast video encoding on the Mac Pro platform with the Nvidia Quadro FX 4800 for Mac. For additional information about Elemental's presence at Siggraph and PNY's plans for the conference, see the PNY press release.

Elemental Accelerator for Mac is available exclusively for the Quadro FX 4800 for Mac. You can buy Elemental Accelerator bundled with the FX 4800 for Mac card from PNY or, if you already own a qualified card, you can purchase Elemental Accelerator directly from Nvidia as a standalone package. Visit Nvidia's new plug-in store soon to take advantage of limited-time discounted offers of 50%!

Submitted by Lisa on July 29, 2009

Elemental, HP and Nvidia are pleased to announce Elemental Accelerator v2.0 is now available on HP Z Series and xw Workstation platforms. HP is offering Elemental Accelerator bundled with Nvidia Quadro FX 1800, 3800, 4800 and 5800 add-in cards for radically faster video encoding using Adobe Premiere Pro CS4. The availability of Elemental Accelerator on an expanded platform and add-in card lineup will allow more creative professionals than ever before to realize the benefits of GPU-accelerated video conversion. To learn more about pricing and availability, visit the Adobe page on the HP website.

For HP customers who are currently using RapiHD, a free update to Elemental Accelerator v2.0 is available from the Elemental website. To access the update, open Premiere Pro, navigate to the Export Settings dialog box, select the More Info tab, and press the Check for updates button. This will automatically direct you to the update package.

Submitted by Sam on July 7, 2009

It's been awhile since I posted (I'm clearly the worst blogger around, very embarrassing considering that Portland is a leader in social media!), but Elemental has made huge strides in the past few months that I'm excited to share.

  • The biggest news is that our Elemental Server product has moved into the beta phase with several online video platform and broadcast customers. Elemental Server is a game-changing product for enterprise customers that have to deal with large volumes of video. In the past, these customers had to create just a few renditions of their content; today, they have to figure out how to get video formatted for the myriad of playback devices and distribution systems that consumers demand. Elemental's GPU-powered Server product dramatically reduces the cost and complexity of creating all these streams.

Elemental Server

  • We've shipped Elemental Accelerator v2.0. This upgrades our initial architecture from being a raw frame based encoder to adding GPU acceleration to decoding and many image processing functions as well. Those of you editing AVCHD footage, for example, will see significant performance gains.
  • We've shipped our first Mac version of the Accelerator product, so now all the creative folks using Premiere on Apple Mac Pros can take advantage of our GPU acceleration. There are a few creative people using Macs instead of Windows, right?
  • We've made the first executive hire beyond the founding team. Our new VP of Marketing, Andy Beach, joins us and we are thrilled to have him on board! You can bet that one of his tasks will be keeping the the blog updated more often ...

The team has been cranking and there is a lot of cool stuff coming down the hatch in the next few months.