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AWS Elemental Blog

Video Processing Perspectives

AWS Elemental Blog
AWS Elemental Blog
Submitted by Alyssa on February 22, 2019

Innovating the fan experience is a top priority for sports organizations today, including the LA Clippers, whose Clippers CourtVision digital viewing experience is reimagining the way its core audience watches each game. Clippers CourtVision puts fans in control of the viewing experience, allowing them to toggle across multiple Modes with real-time data and augmented reality features. This season’s release includes Coach Mode, which diagrams the plays as they happen; Player Mode, in which real-time-updating shooting percentages hover over each player; and Mascot Mode, which incorporates fan-friendly animations, graphics and special effects. Launched at the start of the 2018-19 NBA season, Clippers CourtVision is driven by innovative technology pioneered by Second Spectrum and a range of machine learning (ML) and data analytics services from AWS, including AWS Elemental MediaStore.

Second Spectrum collects 3D spatial data – including ball and player locations and movements – from cameras located throughout NBA arenas, as well as play-tracking data such as player speed, distance traveled, drives, and more. Data is stored and analyzed on AWS in real time, and Artificial Intelligence (AI) is applied to develop new stats that give fans a deeper understanding of what’s happening in-game. Using AR, Clippers CourtVision then displays animations and real-time game stats such as play probability, scoring likelihood, player shooting percentages and more. AWS Elemental’s MediaStore cloud storage service helps deliver the live game-watching experience.

The LA Clippers plan to continue leveraging AWS cloud-based services to improve the user experience in Clippers CourtVision and bring fans even more real-time stats and analysis. Amazon Sumerian is also on its radar as the team looks to streamline the build of highly immersive and interactive scenes in Clippers CourtVision. For more information on Clippers CourtVision, check out:

Submitted by James on February 19, 2019

For many video providers, achieving and maintaining superior quality for their streaming content is a top priority. However, the path to sharper images and better playback can often lead to unacceptable increases in processing and distribution overhead.

In this 20-minute breakout session from the recent AWS Insights Online Conference, Kevin Moore, AWS Elemental director of product management for live encoding products, explains three keys to achieving consistent high quality for live and on-demand streaming video while conserving downstream bandwidth and infrastructure requirements.

For more trends, technologies, and strategies that can advance your video workflows, sign up for the AWS Insights Online Conference to get on-demand access to 13 presentations from AWS video experts.

Submitted by James on January 9, 2019

Ravensbourne University London is using Amazon Web Services (AWS), including AWS Elemental Media Services, to bring live broadcasts of the Royal Shakespeare Company’s (RSC) productions to schools across the United Kingdom. Designed to encourage interaction with young audiences across a range of viewing platforms, such as classrooms and auditoriums, the RSC’s free Schools’ Broadcasts are generously supported by Virgin Media and feature real-time Twitter questions and answers and graphic overlays.

Ravensbourne University London is a specialist creative university, dedicated to preparing its students for successful careers in digital media and design. It offers courses that give students experience using modern broadcast technology in real-world production scenarios. Since its collaboration with RSC began over six years ago, the university has streamed Shakespeare’s works to hundreds of schools, including those in remote locations with varying bandwidth accessibility.

“Both students and schools are responding positively to the program, and it is a great example of what’s possible when technology, creativity and education converge. AWS cloud services have been instrumental in bringing this experience to students,” Richard Manning, Associate Senior Lecturer, BSc (Hons) Digital Television Technology, School of Media. “With AWS Elemental solutions and cloud-based media services at the center of our streaming workflow, we no longer receive reports of buffering issues, even in rural areas where Internet connectivity has historically been patchy or broadband access unavailable. We now expect to bring the experience to even more schools, including those that may have initially given up due to connectivity challenges.”

In a collaborative workflow, RSC provides Ravensbourne with captured live content of theatre performances, while second-year television students at Ravensbourne are responsible for turning the performance into three parts including live Q&As with the crew and actors across a range of viewing platforms and regions.

Earlier this year, after finding its existing setup could be improved with consistent quality and detailed viewership analytics, Ravensbourne turned to AWS for its greater scalability and ability to deliver multiple high-quality versions of each stream. The university introduced AWS Elemental Media Services, the Amazon CloudFront content delivery network (CDN), and Amazon CloudWatch monitoring and management service into its streaming infrastructure.

“The AWS team met with us and spent a lot of time diving into our workflow and challenges. They proposed a number of solutions, helping us find a more efficient and affordable way to get this content to schools while also giving our students exposure to the kinds of technology they’ll be working with in the field after graduation,” shared Manning. “Their team was incredible, and took an authentic interest in what our students were working on and trying to achieve. The intuitive nature and functionality of the technology were also high points.”

AWS Elemental Media Services play an integral role in the program, providing affordable access to cloud-based services that support the creation and delivery of high quality streams to each school, and the flexibility to scale, without the traditional upfront capital investments required for similar productions. The AWS Elemental MediaLive service supports the creation and delivery of video streams. The AWS Elemental MediaPackage service is used to create a playlist for each school’s CDN and automatically adjusts video quality to match each school’s connection.

Beyond the broadcasts, the workflow has also proven a valuable instructional tool for Ravensbourne professors. Instructors can easily set up a stream and demonstrate how the system works, showing monitoring points via Amazon CloudWatch.

“It’s a fantastic resource to have at our disposal on so many different levels. Our students are able to dive deep into the workflow to get real-world experience, and we can give them a more holistic understanding of the process and technology from a theory point of view,” said Manning.